The Future Trend Of Outdoor Products And Sales Scale Will Continue To Expand.

< p > with the development of outdoor products industry in China, according to analysts, outdoor outdoor sports equipment is still the main theme, and more and more fashionable and light outdoor products begin to emerge. High end products can meet the market of professional players, while the light outdoor trend with functional and fashionable features has made a bigger market. According to the outdoor brand department store report, sales of outdoor sporting goods increased 36.1% in 2012 compared with 23.9% in 2010 and 30.2% in 2010. Permeability: 2010 and 2011 were 96%, 98% in 2012, showing a sustained growth, the same continued growth in the number of brands, new brands accounted for 25.7% of the total number of outdoor brands. < /p >
< p > from outdoor sales account, the proportion of outdoor sales accounted for 22.1% in 2012, of which < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing brand is the main body, correspondingly, the proportion of traditional sports decreased from 82.1% to 77.9%. The rapid growth of outdoor fashion in the retail industry is mainly due to satisfying consumer demand on the one hand: Commodity fashion, strong functionality, outdoor activities support; on the other hand, it meets the needs of retail enterprises: with the increasing outdoor consumption demand, outdoor products outperform other products such as traditional sports shoes and clothing and down garments in market demand and price advantages. This dual advantage can help push the growth of retail enterprises. < /p >
< p > in terms of brand concentration, the overall market concentration in 2012 is on the rise, and the rise is relatively large, indicating that the current outdoor consumption is keen on well-known brands and leading brands. In 2012, the market share of the leading brands changed little compared with 2011, but still concentrated on Columbia, Pathfinder, The North Face, Jack Wolfskin, NORTHLAND, Ozark and so on. < /p >
< p > industry survey organization summarizes the future development trend of outdoor products, that is, the sales scale of outdoor sporting goods continues to expand. First, the pursuit and recognition of consumers, and diversified and differentiated consumer demand provide huge market space for the development of the industry. Second, more brands enter the outdoor field, and the downturn of traditional sporting goods also provides opportunities for the development of outdoor products market; third, the retail enterprises with growing pressure will be more interested in outdoor fashion sports brand in the adjustment of business structure. But at the same time, the report also pointed out that the outdoor market competition intensified. In many competitive brands, specialization and pan specialization will be the two obvious development direction. Specialization should be supported by high quality and technology. < /p >