XTEP Official Said, "Reducing Retail Inventory" Is Still One Of XTEP'S Strategies.

< p > May 28th, recently, XTEP issued a notice on the recent operation of China's business and the performance of the order in the fourth quarter of 2013 in the Hongkong stock exchange.

The announcement shows that XTEP suffered the difficulty of reducing the order amount in the first quarter of 2013. The sales performance of XTEP in the same store was still flat compared with the same period last year, and the official said that "reducing the retail stock" is still one of XTEP's strategies.

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< p > it is understood that although the first quarter operation maintained a level of the same period last year, the order volume of the order group held in the fourth quarter of 2013 in April 2013 was about 15% to 17% lower than that in the same period in 2012.

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< p > XTEP's 2012 earnings report revealed that net profit has dropped for the first time since listing.

In 2012, it achieved a revenue of 5 billion 550 million yuan, a slight increase of 0.19% over the previous year, a net profit of 810 million yuan, a 16.18% decline over the previous year, and a gross profit of 2 billion 258 million yuan, unchanged from the previous year.

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< p > except for XTEP, many sports brands also showed their decline in the 2012 annual report.

In the view of the industry, the industry will not change much in a short time.

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In the early 2013 of May, the operation of the first quarter of 2013 was released. In the same period, 149 new outlets were closed, 162 closed, and the total number of licensed retail outlets was reduced by 13.

What's more, in the first quarter of May 3rd, PEAK said that the number of authorized retail outlets in China was 6358 in March 31, 2013, a 125 decrease compared with the end of 2012.

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