The Traditional Brand Of Children'S Consumption Has Played The Whole Industry Chain Idea.

< p > can drive the whole family to consume this characteristic, making children become a magic weapon for the retail industry to get gold.

The traditional children's consumption brand has launched the idea of the whole industry chain, trying to cover it completely; the experience hall that allows children to try various "life experiences" has even entered the itinerary of foreign tourists; even high luxuries are beginning to exert themselves to "little"; not to mention the sports brands that have been bogged down in the mire have been betting on the children's consumption market.

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< p > < strong > new road brand plan "whole industry chain" < /strong > /p >

< p > since the child is the parent's heart, then the child's format is more than just a a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, an early course.

The brand line of children's formats has become more and more rich in the context of "children's growth".

When interviewed by the Beijing Commercial Daily, it was found that children's portraits of children's wear shops, children's complementary food sold by private nurseries, and postnatal rehabilitation of infants after swimming were very obvious.

What's more, a pregnant SPA club will also open kindergartens and private schools, and earn 12 years from "negative one year old".

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< p > in the recent exhibition of franchising, children's early education, recreation and other related businesses are again hot.

Beijing Business Daily reporter noted that a "pregnant and infant SPA theme club" played the concept of "China's flagship of pregnancy and infant service industry chain". The brand responsible person said that it owns four formats service, including mummy club, baby spring SPA Pavilion, post natal repair SPA hall and Yuesao, and can provide the whole industrial chain service items.

"Besides, we are planning kindergartens and primary schools."

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< p > in the industry view, "full industrialization" has become one of the trends of children's formats.

Because with the growth of children, the needs of a certain age group are relatively fixed. If a brand enterprise can provide products or services that are wholly industrialized, most parents will continue to buy.

At the same time, this person emphasized that this requires brand operators to invest in all ages, but the development of products and services is much more difficult compared with product lines of age.

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< p > < strong > new potential occupation experience "scenic spot" < /strong > /p >

< p > compared to the traditional playground, the children's career experience Museum has become the "new favorite" of more and more parents nowadays. Many foreign tourists even regard it as an indispensable stop for Beijing tourism.

In their view, the children's career experience museum not only provides playground for their children, but also more importantly, it is to cultivate children's communication and adaptability.

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< p > reporter saw in the dream factory of the blue sky city in Chaoyang Joy City, a simulation facility for bone hospitals, pportation teams, police stations, fire brigades, courts, airports, restaurants and other facilities was set up to provide children with highly simulated < a target= "_blank" href= "http:// www.91se91.com/" > clothing < /a > and props, so that they can play different professional roles in different professional experience theme shops.

Ms. Liu, who lives in nearby communities, told reporters that during holidays, the museum is quite popular. Sometimes it takes half an hour to queue up for a project.

Another lady from Heilongjiang, who was recommended by friends, specially arranged the experience hall on the schedule of Beijing trip.

"Compared to the traditional hot spots, children actually like the professional experience Museum."

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< p > reporter survey found that the mainstream children's career experience Museum in Beijing has blue sky city professional dream factory, such as the world and Beijing baby 3.

Although tickets are close to 200 yuan, the demand is still in short supply.

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< p > a survey shows that in 2008-2012 years, the number of children's career experience museums in China has increased year by year, from two in 2008 to 73 in 2012.

There are more than 100 cities in the country to set up standards for children's vocational experience Museum, but 65 of them are still in a blank state.

In Beijing, Guangzhou and other cities that have opened experience galleries, there is still a large market demand.

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< p > < strong > new machine luxury goods throw olive branch < /strong > /p >

< p > data show that the 3-12 year old children's clothing occupies children's < a target= "_blank" href= "http://www.91se91.com/" > dress > /a > 80% of the retail sales volume, and the market size is expected to exceed 100 billion yuan this year, reaching 108 billion 500 million yuan.

In the fashion market, only children's clothing market has grown.

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< p > it is understood that children's wear market has increased by an average of 24%-25% in recent years, and the ready-made clothing brand has entered the trend of children's wear.

Relying on the existing influence, luxury Gucci, Dior, Fendi, Aramni, Burberry, BOSS and so on have increased the children's market.

American, Semir, ZARA, H&M, GAP and other fashion brands are also reaching their children's market.

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< p > Metersbonwe responsible person said that this year's brand of children's clothing brand MooMoo is expected to make rapid progress through the huge sales network of American bond adult wear.

At the same time, the United States will continue to promote the Me&City kids children's wear and strengthen the influence of children's clothing brand in the market.

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< p > reporters learned that Semir, a rival of Smith Barney, also put emphasis on the field of children's clothing.

In the latest earnings report released by Semir fashion, this year's children's wear business orders will continue to grow. In the future, Semir children's clothing will open 200-300 square meters of large stores, and plans to launch new brands and introduce other brands.

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< p > Semir apparel said that in the past two years, the company has strengthened the research and development of 0-3 year old baby category, accounting for 10% of the revenue. Tong < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > has also become the first in children's category, with sales volume of 200 million -3 billion yuan.

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< p > < strong > the new sports brand is "collection shop" Nuggets < /strong > /p >

< p > apart from fashionable leisure brands, children's products have become the only bright colors in the period of sports brand shock.

ADI, Nike, Lining and other brands have children's shoes and children's shoes in price, it is not difficult to see in the sports brand's earnings report, children's clothing has become the pioneer force for its destruction.

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< p > in the view of the industry, because the children's clothing product line of sports brand has not yet given a deep stereotype, it is the most easily accepted by consumers in the process of pformation and change.

Such as 361 degrees in the near future will be its sports, children's clothing and 361 degrees Shang brand and other products integrated together, and based on the "Family Fashion" concept, launched a 361 degree "collection shop".

In the industry view, "collection shop", that is, multi brand concept store, can provide consumers with one-stop shopping experience and get more product selection and matching services in the shortest time.

As a product of rapid change in consumer demand, "collection store" has become one of the mainstream retail modes.

Previously, such "collection shops" mostly appeared in the field of fashion brands, such as Iger, IT, NOVO and so on.

It is the first time in the industry to try the "collection shop" for the first time in the sporting goods industry.

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