Tiffany Recently Released The 1 Quarter Earnings Exceeded Wall Street Expectations.

< p > Tiffany recently released the 1 quarter earnings report: sales volume of US $895 million, according to the fixed exchange rate, an increase of 13% over the previous year, exceeding Wall Street's expectations, net profit of 83 million 600 thousand dollars, an increase of 2.6% over the previous year, the sales of Valentine's Day was good, dispelled the worries of the market. The promotion activities of Hollywood's blockbuster "great Gatsby" and brand 175th anniversary celebration were successful, and the same store sales increased 8% over the same period.

The total number of retail outlets in the world has increased by 14: 6 newly opened in the US, 7 in Asia Pacific (1 in Xi'an, China), 3 in Europe, and one in Japan and Taiwan.

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< p > last year, Tiffany's performance was low due to its flagship silver ornaments, and the Chinese market was in a doldrums.

In the current quarter, Tiffany's Asia Pacific market (excluding Japan), which is mainly promoted by China, has increased by 14% year on year.

The Japanese market has achieved a real growth of 20% after eliminating the adverse effects of exchange rate.

The US domestic market grew by 6% over the same period last year. Last year, the flagship store of Fifth Avenue in New York, which failed in its performance, contributed 1/12 of the total sales of the company.

Stocks opened today, and Tiffany shares were up close to 6%.

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< p > recent news indicates that the Qatar Investment Authority will continue to increase its Tiffany / Co. Tiffany share of about 130 thousand shares to spend 54 million 30 thousand yuan.

Tiffany chief executive expressed disappointment at sales growth and depressed gross margins in the 2012 fiscal year.

But the company plans to adjust the cost of sales, overhead and administrative expenses in 2013 to offset some of the signs of low gross margin brought about by product diversion.

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< p > because of the continued weakness of the Japanese yen, the sales of Tiffany in the Japanese market decreased by 6% to 192 million dollars, and the annual sales increased by 4%, accounting for 17% of the total sales of the Q4.

In order to reduce the impact of the yen's weakness on sales, Tiffany has announced that it has lifted some commodity prices since 10 in April, but the price increase has not been disclosed.

Analysts generally questioned whether Tiffany's expansion was too fast.

The company said it would open a total of 14 stores in 2013, including 5 in the US, 7 in the Asia Pacific region and 3 in Europe, and closed a store in Japan.

In 2012, Tiffany opened 28 stores worldwide.

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