Bai Si Feather Down Products Moved To The Internet To Build Down Brand Of E-Commerce

Netizens who are accustomed to buying down home textiles on the Internet can never forget visiting the flagship store of Bai Si feather home textile. This flagship store from Shaoxing home textile brand has become one of the highest hits in Tmall mall, and has created a sales miracle: from 2006 to 2012, its sales performance increased by 150 times, and became the national network sales champion of the down home textile industry for 5 consecutive years.

"The development of e-commerce has created a good environment for the company."

Sun Jiangang, the founder of the brand, said.

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< p > < strong > down products moved online < /strong > /p >

< p > Qi Xianyang Jialong is a concentrated area of down products. As a native born, Sun Jiangang was familiar with feather and down products and grew up to work in down factory.

In 2006, Sun Jiangang bought a cell phone through the Internet, from the prototype to the order, and it was finished in a few minutes, and the phone he received was also very satisfied.

The experience of the first online shopping made Sun Jiangang sprout the idea of "down to the Internet" sale of down products.

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< p >, so Sun Jiangang tried to register in Taobao store and display the down quilt and other home textile products on the Internet.

"It's a novelty to see goods and negotiate prices in virtual space."

Sun Jiangang worked while he tried to "test the water" in e-commerce. What he did not expect was that in just 1 years, he had created a sales performance of 400 thousand yuan on the Internet, which made Sun Jiangang taste the sweetness of Internet sales.

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< p > < strong > build the down brand of electric power supplier < /strong > < /p >

< p > the deeper the electricity supplier, the greater the potential of e-commerce market, but the competition is becoming more intense.

Sun Jiangang realized that only by branding can we firmly occupy the electricity supplier market.

So he registered the trademark "Bai Si Han". In 2009, he opened "Bai Si feather down home textile flagship store" in "Tmall" mall.

"Making brand is not just propaganda, but also the quality and style of products."

Sun Jiangang said he invested in the construction of the production base in Hua she street and organized the establishment of a design team.

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< p > now, Sun Jiangang already owns 3 flagship stores in Tmall mall, a Taobao market, and last year, Internet sales amounted to 60 million yuan, becoming the leader in home textile brand sales.

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< p > < strong > sales of traditional products online < /strong > < /p >

< p > at present, there are more than 30 hundred hundred e-commerce teams with a special design team.

Network sales and design team cooperate with each other to provide consumers with better service.

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< p > with a professional studio, a complete network sales team and a strong design force, Sun Jiangang, who has been engaged in 7 years of e-commerce sales, has become a "big guy" from the initial "outsider", and has explored a set of perfect e-commerce sales mode to provide professional services for the sale of traditional products in Shaoxing.

At present, Sun Jiangang has worked with qiqixian and other down products enterprises to sell all home textile brands online.

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