Home >

The Winning Way Of Fast Fashion

2013/5/30 9:45:00 28

??? 日本語 Fran?ais English 中文

If a big star wears a H&M long dress with a Dior dress for dinner, if Lady Gaga wears a guest T-shirt to sell her new record, then you must not doubt your eyes.

Under the influence of the financial crisis, "fashion" is keeping the market in a more populist and fashion oriented manner, and the initiator of this change is fast fashion.

civilian grabbing fashion > /strong > /p >

May, when the rolling tongue's "big tongue" graphics exaggerated on the fan's T-shirt, rock and roll fans began to rush to buy.

The poster of the classic tour in 1970s was also reinvented by fashion. The spirit of this band's old and strong spirit has been "worn" in the new generation of young people.

"P > not only that, but the nature of Lady Gaga, Justin Bieber's vitality and Michael Jackson's style of Kings became the theme of fast fashion" a target= "_blank" href= "http://www.91se91.com/" clothing "/a" in the summer, and appeared in the global high-profile.

The cross boundary of "P" is not the first time.

In 2007, singer Madonna appeared on the scene of his global concert in H&M; after the Japanese earthquake in 2011, uniqo invited ten celebrities, such as Lady Gaga, Bei Sao, Niicole Kidman, to design limited edition white T-shirts, and sell them all over the world; uniqo also worked with the world's famous musical instrument manufacturer Fender this year to offer a T - shirt to the hearts of the pop music lovers of rock, country, western, jazz, R&B, punk and so on.

Less than P, fast fashion is like a huge magnet, attracting not only the big stars and music, movie companies, but also those high quality luxury goods.

In 2010, when p joined H&M to cooperate with fashion sales, the crazy fans began to queue up the night before. Lanvin

In the first hour of opening the H&M store, the fashion of Lanvin For H&M was sold out.

After that, H&M also worked with Versace (Versace). All night queues and snapping scenes were staged again, and even "scalpers" squatting queued to sell "seats" for thousands of yuan.

"P", from the world's largest music company, global music, to the quality and price, why should it be close to the fast fashion of parity?

Wang Xinye, a marketing expert, believes that when the global economy is in the doldrums, fashion and money bags become a contradiction between P.

Fast fashion is a good solution.

Some analysts say that in the fast fashion market, the most active and pursues youngsters in the clothing consumption group are gathered. Because the attractiveness and renewal rate can be maintained in style, and there are attractive prices, the consumption trend will naturally be grasped by them.

What is more frightening than p is the marketing way of fast fashion.

Jian Cui, deputy general manager of micro-blog brand center, told reporters that "fast fashion is a fashion democratic revolution coming from the masses. It will eventually grab the right of fashion from luxury goods, and return it to the largest number of consumers."

Opening up the history of famous fast fashion brands will find their brilliant history with the world's top a target= "_blank" href= "http://www.91se91.com/" designer /a.

"design has nothing to do with price."

How do I design Chanel, Fendi and Lagerfeld Gallery, and how do I design this series?

H&M also makes it worthwhile to be cheap.

This is fashion today.

This is the statement of cooperation between Karl Lagerfeld and H&M in 2004.

The famous designer's fans feel this way. "I love the" a target= "_blank" href= "http://www.91se91.com/" clothes "/a designed for Chanel, but I can't afford them.

Thank H&M for being round. I have a dream of Karl design because the most expensive one is only more than 100 dollars.

fast fashion will hire many designers to shuttle through the fashion conferences, collect the latest fashion trends, and make revision designs.

It is interesting that such a "Shanzhai" has not only attracted criticism and lawsuits, but has always been sought after by many fashion lovers.

in fact, it is the fast fashion and complete cultural structure that leads the forefront designers and T stations, and leads the latest young consumers.

from music, film and literature to children's self expression and self expression, young people's life labels can be found in fast fashion.

Fashion observers say that in the past few years, fast fashion brands are like bees that are looking for a trend. Art, music, photography, design, cartoons, cartoons...

All the elements of fashion culture were collected, and finally a unique fashion culture with personality and fun was formed.

Some people even say that as long as we visit the fast fashion shop, we can touch the pulse of the young people at any time.

{page_break}

"fast" is the soul /p >

Not long ago, P, the fast fashion brand H&M, successfully sold the first flagship store in Nike NIKE China, located at the Beijing APM shopping mall in Beijing's Wangfujing street, with its single store daily sales of 2 million.

In 2013, H&M will open 350 new stores.

Sanlitun, Beijing, next to many big and independent designer shops, there are always long queues in the fitting rooms of the three storefront stores of UNIQLO.

Today, UNIQLO has more than 180 stores in China, and more than 1000 stores in the mainland, Hongkong and Taiwan in the next ten years.

On the Internet, in 2012, snowboarding boots and fleece shirts constantly refreshed people's concept of sales volume. The T-shirts sold 13 million pieces in a year, and those canvas, a target= "_blank" href= "http:/ /www.91se91.com/" > shoes, /a, sold 6 million 70 thousand pairs, with postmark, road signs, newspapers and other global travel elements.

Su Baoyan, chairman of China Fashion Design Association, once said that the business mode of fast fashion brands has subverted the whole fashion industry.

and all the secrets are derived from a fast word.

.

in Harvard Business Review, there was a record of "ZARA's 15 day myth".

ZARA each product from design to rack for five weeks, renovation of the existing model takes only two weeks.

And the domestic clothing industry from design, trial production, production to store sales, the cycle is generally 6 to 9 months, international famous brand is 120 days.

it is learnt that ZARA's company headquarters handles orders from nearly 1000 stores in the world within 24 hours, ensuring that goods are pported from Spain to any store in the world within 72 hours, and two new products arrive every week for 1 times a month.

can be copied myth .

the rise of the Internet has quicker the way of fast fashion, and the myth of ZARA has been copied.

Jian Cui said, because young people have long been accustomed to scouring, showing and drying on the Internet, the Internet can track consumers' shopping preferences at any time, thus mastering a large number of user data, and then can quickly reflect the design and production links of the front end through a single, flat network channel, and the rhythm of the whole process is quite flexible.

> "small batch and multi style" is also a principle followed by ZARA and customers. In this way, avoiding bump shirts can attract young people pursuing individuation.

ZARA designs nearly 50 thousand new products every year, and there are about 12000 kinds of products in the market.

fast, so that these brands playing at the same price will not lose to the big ones in their performance.

LADYMAX fashion network has reported that ZARA has an average of < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > price is only 1/4 of LV, but opening two companies earnings report, ZARA before tax gross profit margin is higher than the LVMH group, reaching 23.6%.

Today, with the rising cost of raw materials and brand operation, "fast" has become a powerful weapon to stabilize costs.

of course, the final destination of "fast" is still the cultural symbols of the brand. "Fast" makes these fashion brands more active in the spirit dialogue and interaction with the society and the public.