Quanzhou'S Textile And Garment Industry Is Experiencing "Cultural Renaissance".

< p > < strong > handle cultural institutions < /strong > /p >

Not long ago, P HOPERISE (Hope Les) took the lead in the Beijing cultural development foundation, which was further explored in culture and art after its cooperation with the R & D design team of Germany and Taiwan. (HOPERISE)

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< p > "at present, more and more men in the country are pursuing the personalization and fashion of the dress. The idea of relaxing themselves and emphasizing individuality has gradually entered the hearts of the people."

The chairman of HOPERISE Zhuang, Beijing cultural development foundation, has many of the world's top domestic and foreign artists and artists. Once the cooperation between the two sides is determined, the HOPERISE will be authorized by these artists to apply their works to the design of the goods.

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< p > "put art in fashion and fashion, and make fashion more cultural.

Fashion is popularity, life, attitude, and cultural inheritance. "

Zhuang chairman said that through the Beijing cultural development foundation, HOPERISE products will be further upgraded, from the previous version, < a href= "http://www.91se91.com/news/" > fabric > /a > to further integration of Chinese and Western culture and art elements.

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< p > alliance with culture and art institutions is becoming a "weapon" for upgrading Quanzhou's brand.

Dealers have discovered the latest research results of the "intangible cultural heritage" of the seven brand red label series of autumn and winter products.

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< p > < < a target= "_blank" href= "http://www.91se91.com/ >" designer /a > > all kinds of forms and forms of existence that they spend a lot of energy to study the treasures of Chinese culture, and extract the elements of Peking Opera Facebook, Yi nationality pictures, ancient coins and other intangible elements from the essence, and ingeniously interweave the sense of modernity, and finally perfectly integrate into the innovative version of the Chinese standing collar.

Seven card related responsible person said that in 2008, Qipai men's clothing set up the intangible cultural heritage research and protection fund. Now some research achievements are being pformed into products.

The official also said that Qipai comprehensively interpreted the seven card's profound understanding of civilization, art and fashion through a series of notable brand events.

"For example, joining the China National Symphony Orchestra and the New York China Film Festival to create an artistic event with global influence, let the beauty of Chinese art bloom in world-class art hall, and inspire more international friends to appreciate the charm of Chinese culture.

All of this boosts the international brand of "Qipai men's clothing" to the world famous brand.

He said.

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< p > < strong > implant culture marketing < /strong > /p >

< p > "do you know the history of trousers? The earliest are trousers, which are convenient for nomads to ride horses.

In the middle of nineteenth Century, under the promotion of the British royal family and the French nobility, the trousers appeared.

At the end of the Qing Dynasty, < a href= "http://www.91se91.com/news/index_c.asp" > western trousers < /a > was introduced into China until the popularity of the Zhongshan suit began to prevails.

After the reform and opening up, trousers are popular again. "

In the early May, a micro-blog of the nine men's clothing attracted a lot of attention. The brand popularized the historical knowledge of trousers, and fastened its fist products to the spread of brand culture.

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< p > recently, the new advertising film of emperor's men's wear in the central media is also extending the modern interpretation of the "emperor" culture.

Lv Yi, President of the company, said: "China's men's wear mostly extends to the western style, and the western concept of" a target= "_blank" href= "http://www.91se91.com/" > dress < /a > concept, elements, edition, trend and so on. Emperor's men's clothing is to make a collision or fusion of western fashion and Oriental classics, so we also pay attention to discovering spiritual wealth from Chinese culture. "

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< p > "this advertisement shows the outstanding culture that we have always advocated. This is a positive guidance to guide men to be positive and persistent.

The belief in friendship is neither good nor bad in spite of adversity. Even in the business world, there is good interpersonal relationship. The belief in love is that when we are enjoying happiness, we must understand responsibility and never abandon it without betrayal. The belief in true knowledge is never following, never following blindly, thinking independently, and showing the true meaning from the fashion of parrot.

Lu said.

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< p > < strong > brand "cultural renaissance" < /strong > /p >

< p > Yang Shibin, President of the China knitwear industry association, believes that the brand culture will be promoted as an important means to enhance the competitiveness of a target= "_blank" href= "http://www.91se91.com/" > textile /a < a > target= _blank _blank "href=".

"If the brand wants to form an international influence, or to gain a broader market identity in the domestic market, and to form a strong brand competitiveness, it can not only win the audience by product attributes, but also need to get a high degree of brand recognition from consumers."

He believes that because of the dissemination nature of culture, how to pfer the added value of "logo" to the audience under the premise of ensuring the quality and meeting the wearing occasions of clothing products is the focus of brand culture development.

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< p > industry analysts believe that the rise of the United States in the last century once robbed the dominant position of European fashion capital, but the sudden economic crisis in the United States triggered a revival of European fashion, and the European economic crisis made fashion vane return to New York.

This economic dilemma in Europe and America has given China a chance of Cultural Renaissance and brand rise with rich historical accumulation.

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< p > "culture is the natural attribute of a brand."

Brand expert Lin believes that with the help of culture, brand has unique charm, from which we have experienced catering culture, tea culture, clothing culture, automobile culture, living room culture, cigarette culture and entertainment culture.

Brand has become a ubiquitous cultural phenomenon in our life, so that it has such a large number of meaningful and extensive cultural connotations.

"At present, China's manufacturing industry is becoming the brand highland of China's cultural renaissance. Once the cultural spirit is implanted, China's creation will achieve a real leap."

He said.

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