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2013 Shoe Industry Downturn, Lack Of Export Sales

2013/6/4 21:37:00 65

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Inventory Final Remittance Footwear On Saturday

< < a href= > http://www.91se91.com/news/index_cj.asp > > economic crisis > /a > the industry forecast in 2009 and 2010 may be good, but now it is 2013, it is still not completely restored, even this year is the lowest valley. "

Mr. Pan, the responsible person of Huamao leather products Co., Ltd. has spoken out the voice of most shoe manufacturers and leather goods enterprises in Guangdong.

At the just concluded Guangzhou international footwear and leather products exhibition, a number of enterprises told reporters that after last year's blockbuster factory closures, sales of many shoe factories and leather goods enterprises have not improved this year.

the outstanding contradiction of the big economic environment, such as no obvious rebound, overcapacity, inventory backlog and homogenization competition, still puzzles the development of this year's "a href=" http://www.91se91.com/news/index_c.asp "shoe industry < /a" market.

shoe industry wander and difficult to drive away the gloomy and gloomy fog.

Last Friday morning, P is the last day of the exhibition.

Entering the exhibition hall, reporters found that the huge exhibition hall seemed somewhat cold and cheerless, especially in the shoe area.

In most of the exhibition areas, only staff members chatting and sitting down to discuss business are few and far between. Even some companies have begun to pick up goods and are ready to leave.

"it is said that 2008 and 2009 were economic crises. In fact, those years were better. In my view, this year is the economic crisis."

An insider from Guangdong Sheng Fa Industrial Co., Ltd., told reporters.

As a company with a history of over 20 years and specializing in the production of shoe heel and shoe accessory products, the person revealed that when the business was booming in 2008, the company could complete the order of 2.3 million per year, but last year it only finished tens of thousands of years.

although the order situation of the exhibition can not be regarded as an accurate figure, the person said that the whole exhibition actually sold only several thousand pairs of heels.

"If you look at the exhibition, you will see how it can be done. There are too few people to visit."

the decline of upstream raw material suppliers is closely related to the situation of downstream shoe companies.

Zhongshan Kun de shoe factory is a shoe manufacturing company with more than 200 people. This year it is the first time to participate in the exhibition.

Behind the exhibitors of Kun de shoe factory, its sales were also under a lot of pressure.

The shoe company, which has been in operation for more than 10 years, now reduces its production line from the previous two to one.

"There are at least about two hundred thousand orders per year, but only seventy thousand or eighty thousand orders were completed in the first half of this year."

A salesperson in charge of the company said.

and in fact, this year, the gloomy and gloomy fog in Dongguan, a big shoe producing city, has not dispersed.

First of all, in Dongguan stone row, more than 1000 employees of the big bang shoe industry Co., Ltd. closed down, suppliers were in arrears of about 10 million of the money, causing a sensation in the industry, followed by some shoe enterprises continue to spread bad news, the entire shoe industry is covered with a layer of melancholy mist.

this year the shoe industry "recession" is most intuitively reflected in the footwear industry listed company's statements.

At the shareholders' meeting at the end of May, BELLE international, the largest women's shoe retailer in China, revealed to the broker about the sales in the two quarter of this year.

BELLE international management pointed out in the conference call that BELLE international sales growth in the two quarter will be further slower than the first time.

"The relatively weak retail environment in April has made sales even slower, which is disappointing. Although there has been a slight recovery in May, the rate is not obvious."

Its top management pointed out.

while Daphne's year-on-year performance increased by 22.8% over the same period last year, the same store sales fell 2.5% in the first quarter of this year.

Saturday (5.79, -0.01, -0.17%) footwear industry is also not optimistic.

In the first quarter of this year, although revenue grew by 23.04% to 4 billion 580 million, net profit fell by 36.01% to 16 million 100 thousand.

"The negative impact of macroeconomic uncertainty on consumer confidence persists. This year, the women's footwear industry has continued to slow down in the second half of last year."

The shoe industry said this Saturday in a quarterly report.

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the environment is not improved. The price of raw leather is worse than that of /p >

"I don't think it will be good in the second half of this year".

Mr. Pan, the responsible person of Huamao leather products Co., Ltd., is not optimistic about the future of the footwear market.

"Our enterprises are larger, have domestic sales, do export sales, and customer sources are relatively stable, so they are not affected so much.

Many factories failed to survive. "

According to him, footwear is now in a very unfavorable position. On the one hand, the global environment has not improved, and even this year it has fallen to a low level. On the other hand, due to the enhancement of people's environmental awareness, the quality of the leather caused by the economic downturn has decreased, resulting in a rise in the price of raw leather and much higher cost of shoemaking, which is even more detrimental to the survival and development of the shoe factory.

according to the Datong foreign trade operation platform in 2012, a sample survey and analysis report of 4000 small and medium-sized enterprises also mentioned that in 2012, the foreign trade prosperity index of small and medium-sized enterprises showed a large fluctuation, and dropped sharply from March to below the critical point.

But in the face of this data, one Datong also admitted to the media that the export volume was increasing, but the majority of SMEs' surplus did not increase with the increase of export volume.

the rising price of raw leather has already put more pressure on the whole industrial chain.

According to Mr. Pan, prices of raw materials are rising now. Many manufacturers of genuine leather shoes may have used genuine leather as their whole shoes. Now, because of the cost of profits, they may only use leather in toe ends.

"if the price of leather goes up again, we will have a hard time."

Mr. Pan said that 40% of the businesses in this year's domestic sales fairs were short of orders. In 2010, only 20% to 10% of the merchants' orders were in bad condition. "According to the situation, maybe 10% or 5% businesses will go bankrupt this year."

strong > export less than domestic sales, offline sales promotion offline winter

in the face of the recession of the footwear industry in 2013, the adjustment of the industry has already begun.

In the past few years, overseas sales were the main trade direction of Kun de shoe factory, but the market of footwear has not been good in recent years, and domestic sales have become a direction of maintaining business.

the practice of pferring from outside to outside is quite popular in the industry.

Huamao Group can finish leather orders more than 25 million feet at the best time. Last year, although the industry was sluggish, orders were over 20 million feet.

"Before the group mainly engaged in export trade, the economic crisis in 2008 began to suffer some fluctuations.

In view of the changes in the overseas market, we began to turn to domestic development, and completed cooperation with some domestic enterprises before the impact of the economic crisis.

Mr. Pan said.

however, many shoe factories are pouring into the domestic market, and the domestic cake is not easy to rush.

In the face of the saturation of the domestic market, well-known shoe companies have already taken the promotion of online and offline discounts.

This year, Li Ning Co has vigorously promoted sales, and twice joined the electronic business platform. It launched a "48 hour limited time rush to buy 19 yuan" sale.

A few days ago, Dangdang "tail product" famous brand sale channel was also formally launched, and XTEP, Nike, Adidas and other sports major discount rates were all capped by seventy percent off.

Following Dangdang and fan customers entering the discount sale market, BELLE International's e-commerce platform excellent shopping mall has also announced that it will split up the excellent shopping mall and enter the discount sale market.