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Nike Locks The Running Area To Make The Runner Upgrade Professionally And Enjoy Running Culture.

2013/6/2 22:50:00 42

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China's first Nike running experience shop and the world's first basketball experiential shop were opened in Sanlitun, Beijing, in May 30th and 31st, in Taigu (formerly Sanlitun Village) and Zhongguancun Europe and America shopping center, both of which have nearly 400 square meters of business area. From training, competition, leisure to service, sports experience shop will provide the most innovative products and the most in-depth consumption experience. Hao Anlong, vice president of retail in Nike Greater China, said: "serving sportsmen is the mission of Nike. We have been striving to innovate at different levels, from products and experience to services. Running and basketball are the two most potential sports events in China. Nike hopes that the new concept of the two sporting goods experience shops can further deepen our connection with consumers. 
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 the concept of Nike sports experience shop comes from providing 365 day all-round products and services, such as jogging and basketball, to satisfy consumers' needs and services from training, competition to leisure. Since 2011, Nike has opened 4 Nike brand experience stores in Wuhan, Guangzhou and Shanghai, together with the newly unveiled Nike sports experience shop, which will provide consumers with the most complete and deepening consumption experience from the Nike brand series to the single sports category. 
 lock the running area, let the runner upgrade professionally and enjoy running culture 
 Nike running category store is located in the famous Sanlitun fashion hall, Beijing. Surrounded by the embassy area and CBD business circle, Sanlitun has gathered a group of people who love to run and are younger. In terms of innovation experience and service, running professional category store will provide a series of upgraded services, including gait analysis to provide each runner with their own running equipment, and provide pre competition preparation knowledge and system training courses for runners who are prepared to participate in major runners to help them become "experienced" marathon runners. To provide running products for women runner's exclusive design and Nike classic running series retro version of sports lifestyle products. In addition, Nike Nike+ Run Club will run events in this running experience shop every Tuesday and run experts to conduct on-site guidance. It will also provide members of the running club with the opportunity to give priority to Nike's latest running equipment. 
 create a basketball cultural atmosphere in Beijing, provide basketball lovers from the stadium to the street full experience /p >
 the Zhongguancun area, which is adjacent to many universities and high-tech industrial parks, has gathered the backbone of Beijing basketball. Nike's world's first basketball category store is located in the central area of Zhongguancun. Apart from providing Nike consumers with Nike brand basketball and JORDAN BRAND basketball series products and unique innovative professional experience, the uniqueness of Nike Zhongguancun basketball store is also reflected in the integration of a large number of Beijing basketball culture elements. Here we can see Beijing's grassroots basketball "holy land" design of Dongdan basketball court Purse Seine, the paintings and photographic works of Beijing basketball culture, all of which fully demonstrate the spirit of "Beijing Basketball Never Stops".