Oujiang Shoe Machine From Low-Key Operations To The New Debut Of The Blockbuster

< p > 2006, the order of shoemaking machinery and equipment was unusually hot. It attracted many eyeballs of "a href=" http://www.91se91.com/news/index_z.asp "machine manufacturer < /a > in Wenzhou, and involved in imitation processing of shoe machine industry.

This led to the overflowing of shoe machine market.

Ye Keguang, chairman of the Oujiang Hydraulic Machinery Co., Ltd., one of the largest shoemaking enterprises in Wenzhou at that time, was sensitive to the fact that the shoe machine industry had been flourishing for 10 years. China has become the world shoe maker center, and the shoe machine enterprises in Taiwan, Italy and other places are also outsourcing production in mainland China.

After careful and careful investigation, the company has locked the project of applying the servo electro hydraulic system to the shoe machine, and has used more than ten technical teams in the R & D Center for three and a half years to carry out the research work of the new type of power saving and energy saving.

In the technological pformation, they invented six practical patents, and used servo and load sensing variable pump technology, which opened a precedent for energy conservation and environmental protection of series shoes machines.

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Strategic thinking and adjustment under < p > crisis < /p >

Since the international financial crisis, the overall upgrading of the domestic and foreign footwear industry has been weak, resulting in the decline of the a href= "http://www.91se91.com/news/index_h.asp" and the domestic shoe machine < /a > industry. The energy saving and environmental protection shoe machine developed by the company which is closely integrated with the needs of the times has not taken the "upgrading" free car. "P"

The growth of the performance is not ideal enough. The three or four years' training investment has not yet got the expected return.

In the face of the whole industry's "dormancy" state, this year, Mr. Ye Keguang, chairman of the board of directors, went around to investigate closely with all kinds of shoemaking enterprises, and analyzed the rule of shoe machine industry and development in a long-term perspective.

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< p > after many verification and exploration, ye Dong thinks: how to innovate and break through itself.

The whole company must integrate ideas and make the best efforts to carry out the four major projects of "technological innovation", "energy conservation and environmental protection", "system innovation" and "market segmentation".

In 2010, the company decided to focus its strategic focus on servo electro hydraulic system.

By 2011, Oujiang shoe machine had changed the matching technology of servo electro hydraulic system on shoe machine from quality to quantity, and the customer recognition rate reached 100%.

For the Oujiang shoe machine, a new era has opened.

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< p > enter the new world of shoe machine market < /p >

At the beginning of 2011 P, Oujiang shoe machine took the initiative to move to the domestic market. The company began to start from the local enterprises, let them really understand the superiority of the servo system, and regularly train operators and technicians for customers.

In this way, customers feel that buying Oujiang shoe machine not only saves energy and money for themselves, but also trains employees for themselves.

They changed the traditional sales mode, starting from word-of-mouth, from south to North step by step to establish sales network, brand promotion.

The construction of the channel quickly gained results.

Oujiang shoe machine suddenly became hot in the market. A customer in Ruian was ordering 15 servomotor liquid disc soles at one time.

Some areas have large demand, such as Wenling and other regions.

Almost to the point of view.

But thanks to the lack of capacity, the company once appeared unable to meet users' needs.

The cause of the market fire, in addition to the marketing channel and the role of brand publicity, more important is the Ou river shoe machine energy saving effect and service has won the customer's approval.

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< p > the increase of market demand has let Oujiang shoe machine open its steps.

In October 2011, the company will further reduce the proportion of other equipment manufacturing and increase investment in the shoe machine business.

The sales target for 2012 is 1000 units, and production is prepared according to 1200 units.

From top to bottom, every department and everyone is actively preparing to meet the challenges of larger goals.

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< p > establish and improve the training team of energy saving technology < /p >

< p > the saying goes: a hero is the three gang.

Experienced sailors also need strong sailors.

In the market of shoe making machine with strong hands like Lin, Oujiang shoe machine has suffered a lot.

Over the past decade, it has been spent in imitation by others.

The Whampoa military academy, once dubbed by the industry as the shoe making industry.

The company's painstaking talents have been coaxed and cheated away by their competitors, causing many negative effects to the enterprises. The new products that are painstakingly developed have been cloned by other manufacturers in less than a month, and the imitation manufacturers are selling on the market at a price lower than their own cost.

To this end, Oujiang shoe machine has not appeared in exhibitions such as Jinjiang in the past few years.

Faced with the cruel and unhealthy competition phenomenon, Ye Keguang realized that in order to reform and innovate, enterprises must gather a group of strong management, marketing and technical talents in the shoe machine industry in China.

In the early days of Ye Dong's excavation, the company rebuilt a core team in early 2011.

He led the company's staff to further concentrate their strategic focus on servo electro hydraulic system business.

On the other hand, we should further expand the existing sales network and increase the incentive system. The company not only regularly honours the bonus for employees who are able to complete tasks, such as quantity, but also on time, and they regularly hold bonus issuing ceremonies to create a sense of achievement for the winners.

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< p > pursuit of reasonable profits, truly create value for customers < /p >

At present, the competition in the domestic shoemaking machine market is fierce. The users of large shoe enterprises are occupied by the "a href=" http://www.91se91.com/news/index_s.asp "foreign brand" /a ". The domestic brands in the middle and low end market which imitate the manufacturing of traditional shoe machines have a continuous rise in the price war, which not only affects the enterprises to achieve reasonable profits, but also can not accumulate enough R & D funds, resulting in technological upgrading and slow development of enterprises.

Ye Keguang is very concerned about this.

In 2010, he shouted at a chamber of Commerce meeting to urge Wenzhou shoe machine enterprises to reach a common understanding and get rid of the quagmire of the vicious circle of price war, and increase the R & D and technology input with the reasonable profits that can be obtained, so as to improve the quality level of products and achieve a virtuous circle of the industry.

With this colleague, enterprises should improve their management level, control costs, improve service and satisfy customers.

Oujiang shoe machine has always attached great importance to its quality by its sense of responsibility to industry and sincerity to users. Ensuring quality stability is an important issue for them.

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"P", "no matter how many turns the Oujiang River will turn into the sea, from the technical level, we firmly believe that the shoe replacement equipment of the full servo electro-hydraulic system is the trend of the times."

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< p > low key for many years, blockbuster.

Wenzhou Oujiang Hydraulic Machinery Co., Ltd., through continuous accumulation and solid efforts, will usher in greater opportunities and better tomorrow.

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