Corporatization Operation Is The Inevitable Trend Of Shoe Business Operation.

< p > the status quo and limitations of non corporatization < /p >

< p > (1) small scale, weak strength < /p >

< p > non corporatization is the husband and wife shop mentioned earlier. In the wholesale market stalls, its disadvantages are randomness, the general scale is very small, and the strength is relatively weak.

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< p > (2) each has its own way, and the clashes continue to be less than /p.

< p > no matter with the dealers or headquarters or retailers, the degree of systematization is not high. Even the east one hammer is a big stick. Most of them are in a state of headache, so most dealers are very busy. We have described them as wearing helmets, wearing a href= "http://www.91se91.com/news/index_s.asp" > leather boots < /a >, wearing red clothes, holding water pipes, firefighters.

Why? Wherever it caught fire, it rushed there.

Because the degree of corporatization is not high, everything has to be done in person, and the last two words are "busy".

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< p > (3) the quality of operation is poor, and the market operation capacity is insufficient (< /p >).

< p > because it is a husband and wife shop, it is basically done by the original sense of management. There is no problem of management and < a href= "http://www.91se91.com/pioneer/" > market operation < /a >. There is no consciousness in this area, and there is no participation and support of external intelligence, which is fatal to their own development.

All things are done by themselves.

That is to say, the gold mine guarding the market is poor.

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< p > with the development of the market, especially the branding wave is coming, manufacturers are constantly upgrading their market development capability and control level, and their business philosophy is also improving.

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< p > advantages of corporatization operation < /p >

< p > (1) enhance competitiveness < /p >

< p > competitiveness comes from the strength of the team. An important feature of corporatization is to gather all fist in one force and pform from the outsider of the team to a professional expert.

This will greatly enhance competitiveness and execution.

This has also accelerated the development of dealers.

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< p > (2) improve profitability and business quality < /p >

< p > one of the main purposes of corporatization is to improve profitability and strength.

The profitability of < a href= "http://www.91se91.com/news/index_z.asp" > /a > /a is mainly reflected in two aspects. Firstly, due to the division of labor and cooperation, the functional departments' work links are more professional and deeper, especially the ability of market expansion and store terminal management.

Secondly, the office space is decent, and franchisees will come in a great deal. The efficiency of market expansion will be greatly improved.

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< p > (3) the manufacturers win together and expand rapidly, < /p >.

< p > corporatization operation is the product of market development when brand develops to a certain extent.

Strong brands need specialized distributors to support them.

The annual sales volume of brand headquarters is increasing, the reputation of the whole brand is rising, the market share has increased, and the dealer market share has increased.

However, the market share of dealers will come up, and the level of management will break the original state and will inevitably improve the level of corporatization, because corporatization, whether dealers themselves or brand headquarters, will energetically inject intellectual resources.

The operation of the company will provide a good support for the development of distributors and brands.

(author: Guo Hanyao is a real marketing expert, the most valuable dealer training expert, a growth enterprise brand operation management expert) < /p >