Rising Production Costs Drive Textile And Clothing Prices Up

< p > < strong > < /strong > < a > target= _blank _blank href= > http://www.91se91.com/ > strong > dress > /strong > /a > > strong > price depends on who?

< p > there are many short sleeved dresses priced at over 2000 yuan in Shanghai shopping malls. The price of women's short sleeved T-shirts sold in modal dresses has reached nearly 1000 yuan.

A lot of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > consumers reflect the current price of clothing is unacceptable.

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< p > simply speaking, the cost of a garment is related to the cost of raw material and auxiliary materials and the wages of employees, of which the proportion of raw materials and accessories is between 30% and 35%, while the proportion of staff salaries is 60%.

Of course, it also includes depreciation costs for some equipment, management fees for factories, shops and so on.

According to the analysis of the industry, in the analysis of the cost ratio of the domestic clothing brand, 20% or 35% of the rent is accounted for or accounted for by 2; the tax accounts for 15% to 19%; 3, discounts and unsalable sales account for 15%; 4, administrative and manual 12%; 5, raw materials 10%; 10%, advertising accounts for 10%;

The existing tax policy only costs 17% of the cost of raw materials, even if you lose money.

The cost of raw materials is not high. We can see that for clothing costs, raw materials, labor, advertising and pportation accounted for less than four of the total cost of 30%.

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< p > > a href= "http://www.91se91.com/news/" > strong > clothes price < /strong > /a > strong > behind.

< p > < strong > the increase of production cost < /strong > < /p >

< p > rising raw materials is one reason for the high price of clothing.

At the same time, as the wages of workers continue to rise, the wages of employees have given birth to the cost of production, and the rise of production costs has led to the rise of final selling prices.

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< p > the problem of agency system has revealed disadvantages: < /p >

Compared with the original < a href= "http://www.91se91.com/news/index_c.asp" > excipient < /a > and the increase of the wage cost of workers, the agency system of P is the main reason for the high price of clothing.

Generally speaking, the agency of clothing brand will have the general agent of the national agent, the general agent of the city and so on. So the result of the agency is to earn profits in the links of every agent. Finally, the result of the increase in price increases the retail price of the clothing.

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< p > for example, a "a href=" http://www.91se91.com "coat" /a "cost price is 100 yuan, and it may be turned into 120 yuan in the hands of the provincial agent, when the agent entering the city level, the price has risen to 200 yuan.

However, at what price they will be bought by consumers, it depends on the final retail terminal of these garments.

Insiders say that the final price increases will be determined by brand awareness.

"The general brand may increase its price by about 5 times (i.e., the price is 6), and the famous brand can even reach 10 times, and the international top brands are as high as dozens of times.

In addition, different retail terminals will also affect the rate of increase.

For example, the retail prices of general community stores are lower than those of downtown shopping districts.

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< p > < strong > domestic < /strong > a href= "http://www.91se91.com" > strong > clothing brand < /strong > /a > strong > scramble for high-end line < /strong > < > >

< p > in addition, the industry believes that another important reason is that in recent years, domestic clothing brands are scrambling for high-end routes.

At present, many large commercial enterprises serve only a small number of high-end consumers, and a large number of middle-income and below consumer groups are gradually excluded from large groups of shopping malls and shopping centers.

The fast rising rent of traditional retail industry not only eroded the profits of retail business, but also made the retail industry gradually abandon the good quality and cheap products, and infringed the interests of consumers, especially low-income consumers.

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< p > < strong > the added value of clothing brand is less than /strong > /p >

< p > > Mark Ed Faye < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > Zhu Wenjie think two years ago I talked to a Italy designer. He said that the current Chinese clothing market is very similar to that of Japan 20 years ago, but I think today's Chinese clothing brand consciousness is much faster than that of Japan 20 years ago. All levels of clothing are working hard to establish their own brand image, which will lead to a more systematic and more brand concept, so the added value is also gradually rising.

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< p > < strong > consumers think that the more expensive the product is, the better the product is < /strong > /p >

< p > many consumers have such a view of consumption that the more expensive products are, the better.

During the chic fashion show, the clothing store interviewed many people in the industry. These people said that in fact, the costumes are not the more expensive products. The T-shirts are T-shirts, and the price of a T-shirt will not be higher than that of a coat. However, I have to admit that this consumer psychology of consumers has condoned the rise of clothing prices to some extent.

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< p > < strong > the threshold needed to enter the shopping mall is < /strong > /p >

< p > an industry insider who does not want to be named said that clothing brands enter the shopping mall. Besides the product quality inspection and terminal image, the price of the clothing itself is also an important factor in the shopping mall consideration. If the clothing price is low, the market side thinks that this position does not take advantage of raising the grade of the shopping mall.

Therefore, the threshold of shopping mall has also become the invisible factor of "a href=" http://www.91se91.com "clothing price < /a > rising.

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< p > < strong > the result of price increase may be less than /strong > /p >

Mr. Jiang Daijun, director of national sales of "P > lily, believes that the price that consumers buy is now higher than that of consumers themselves.

The next round of the possible impact is high price clothing enterprises, this high is not a sudden, but gradually return, this is the trend of future competition, but also the trend of consumer choice.

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< p > it is also believed that mature brands launch their sub lines or even three lines to cater for, or the development of fast fashion industries like Zara and h&m, which is a striking feature of the European market at present.

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