Where Is The Development Focus Of Micro-Blog Marketing?

< p > > a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > micro-blog marketing < /a > how to do it? Many enterprises begin to sell their products through micro-blog.

However, because of this "betting" micro-blog marketing, there is no effective measurement standard, it can only see the number of forwarding and comments, how many people remember the selling points of products in the process of forwarding, and how many people saw this micro-blog to get an in-depth understanding of the product, and finally how many people realized the purchase?

And every day, there are many "gambling" marketing micro-blog on micro-blog, so the attention of netizens has been dispersed, they are only forwarded for prizes, and even do not care about their forwarding content.

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< p > successful micro-blog marketing should regard micro-blog as a tool, not as a marketing tool. The focus of marketing still needs to be placed on traditional planning and landing.

Next, I take the most popular "IWannaCU" He Jiong micro-blog fans meeting as an example to explain the true meaning of micro-blog marketing.

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< p > "IWannaCU" He Jiong micro-blog fan meeting "/p".

Activities: He Jiong, micro-blog hosts micro-blog fans conference is HUAWEI terminal, the purpose is to promote two mobile phones U8500 and C8500, these two mobile phones are Android2.1 system, targeting the user group for young fashion groups.

Through He Jiong's influence in the young fashion crowd, enhance the fashion sense of HUAWEI terminal brand, promote the a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" of C and U two mobile phones, sell less than /a.

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< p > micro-blog recruitment: He Jiong's "IWannaCU" micro-blog fan meeting was convened by Sina in micro-blog micro-blog. Through its super popularity on micro-blog, "IWannaCU" was widely forwarded and accumulated a lot of fans' attention.

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< p > live activities: select 158 fans from the forwarded fans to participate in the meeting. Six fans with "wishes" and "stories" are selected to interact with He Jiong on the spot. At the scene, "micro-blog big screen" has set up a communication platform for fans who are unable to come to the scene, so that thousands of netizens can feel the "IWannaCU" heat.

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< p > final result: the "micro-blog" fan meeting was convened by micro-blog in less than a week for more than one hundred and twenty thousand times. The fan meeting of He Jiong after 5 years' absence will be held online (micro-blog) and offline (a fashion restaurant in Beijing). The "IWannaCU" will be pushed to the climax of attention. IWannaCU will also become one of the latest hot words at the end of the year.

The brand image of HUAWEI terminal has increased more fashion oriented influenza for consumers on the basis of previous technology leadership.

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< p > from the whole process of activity, micro-blog is just one of the tools for gathering the popularity of marketing activities. It is a big horn that calls on users to participate. The core of the activity is micro-blog fans meeting.

Without the help of micro-blog, He Jiong fans' meeting can still be held. It is simply gathering people's popularity through newspapers, TV advertisements, leaflets and online advertisements.

Now micro-blog has replaced the traditional propaganda tools to get more and more people's attention in a cheaper and faster way, enabling users and celebrities to achieve zero distance communication through the Internet, so that the attraction of fans meeting will be doubled.

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< p > the key point of micro-blog marketing is not micro-blog itself, < /p >

< p > it seems that micro-blog is a good quality and inexpensive tool for gathering high-quality tools and propaganda tools.

But micro-blog is still just a tool (in fact, micro-blog, which uses BBS, SNS, traditional media and other tools), the success or failure of marketing lies in the < a href= "http://www.91se91.com/news/index_cj.asp" > the overall plan < /a >.

HUAWEI terminal has been relatively low-key in the domestic mobile phone market. Now it is necessary to popularize the two smart phones that young fashion users love. The HUAWEI terminal brand must be close to the fashion direction.

As a representative of young fashion users, He Jiong is also a popular star of sina micro-blog. Through He Jiong's participation, it can easily arouse the attention of young users. These people are the potential users of HUAWEI terminals, so choosing He Jiong is appropriate.

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< p > as long as you select the leading characters and then let the main characters sing on the micro-blog stage, the audience will naturally listen to the drama attentively. In this process, the pmission of the Chinese terminal is naturally implanted. The whole implantation process is ingenious and low cost, and it achieves the goal of marketing at the very beginning.

"IWannaCU" He Jiong fan meeting will also become a typical case of micro-blog marketing, which is learned and learned by many enterprises.

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< p > through the above analysis, we can clearly see that the focus of micro-blog marketing is not micro-blog but marketing itself.

If the enterprise puts the cart before the horse and regards micro-blog as the focus of marketing, ignoring the marketing plan itself, it will not have a good effect, and it will also make micro-blog marketing lose its color.

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