World Home Textiles In China, Home Textiles In Shanghai

China has always been the textile capital of the world. As one of the three largest final products of the textile industry, home textiles have entered a fast developing channel since 2000, and the annual growth rate is over 20%.

With the gradual improvement of the design and technology level of our enterprises, the huge consumption potential of the home textile market will be released. It is predicted that China's home textile market is expected to increase by 200 billion -3000 billion yuan in the next few years.

Such a huge market has spawned "aircraft carrier" industrial clusters, which have sprung up like mushrooms.

It is understood that the domestic textile industry has 15 textile cities (famous towns), and 3 home textile based industrial bases.

The pattern of "big home textile" has been preliminarily formed, and the industrial chain has become clear and complete. There are nearly 10000 enterprises in scale, mainly in the Yangtze River Delta, Shandong, Pearl River Delta and other provinces and cities.

The so-called industrial cluster is a combination of competitive and cooperative relations in a specific region, and geographically concentrated, interrelated enterprises, and combined with the local superior resources. For example, in the liquor industry of China, Sichuan, with its advantages of water and soil resources and unique grain advantages, has won the leading position in many other liquor industry clusters such as GUI Jiu, Hui Jiu, Su Jiu, Lu Jiu, Hubei liquor, Northeast wine and Xiang wine, and has established a strong position in the Chinese liquor circles. At the same time, it has also created a large number of well-known liquor brands such as Wuliangye, Jiannanchun, Langjiu, Luzhou old kiln, Quanxing and Tuopai.

And established the guarantee of the quality of Sichuan wine in people's minds. Let's look back at China's home textile industry group, and who can lay the leading role in the Chinese textile industry cluster in the future, like Sichuan liquor, in the Yangtze River Delta, Shandong and Pearl River Delta?

First of all, let's take a look at the current situation of these plates.

First, the Shandong plate Shandong province has always been the birthplace of cotton production, and also the birthplace of "Lu embroidery". The home textile industry has a long history, and Wendeng's craft home textile industry originated in 1955.

Up to now, only Wendeng has 182 home textile enterprises, including 48 large scale enterprises and more than 130 thousand employees.

At present, Shandong has formed a huge home textile industrial cluster centered on Wendeng, Binzhou and Gaomi, and has produced a number of hard and noisy brands such as: Futian, Yaguang and Xi Ying men.

However, most of the home textile enterprises in Shandong are doing foreign markets, and even for some decades, they work for foreign companies. They often focus on the situation of "having orders in factories, workers living in work", which are relatively neglected in the domestic market. This causes Shandong's home textile industry to have relatively insufficient domestic influence, and the overall scale is relatively small.

Even if "Futian, Yaguang, Xiying gate, thousand banyan" and so on have won the national "famous brand" brand, but its popularity in the domestic market is often in the two or three stream status.

Moreover, its R & D capability, design concept and information are far behind the development of industry.

On the whole, home textiles in Shandong have nothing new from design style and marketing concept.

These factors decide that at least in the current situation, Shandong's home textile industry group is difficult to become the leader of home textile industry in a short time.

Two, the Pearl River Delta region, the Pearl River Delta region, is the forefront of reform. As the cradle of domestic textile technology, it has taken the lead in the field of modern home textiles, consumption concepts, product development and design.

Since the 80s of last century, the products of this area have been popular all over the country. At the same time, they also quickly occupied the domestic market, especially the cloth art of Foshan.

Moreover, Guangdong home textile production began to attach importance to brand building very early.

Fuanna is one of the best in Shenzhen. As early as the mid 90s, she began to advocate the concept of art and set up her own art home textile Dynasty.

Until now, he still holds the bull's ear of China's home textile industry.

Many famous brands such as "Ya Fang Ting, Dai Funi" emerged in this period.

However, in recent years, the Pearl River Delta region has not yet formed a strong, complete, mature and complete textile export processing base. With the industry chain of the home textile industry being longer and the matching requirements higher, the industrial clusters in the Pearl River Delta have gradually become difficult to adapt to the current domestic market demand for efficient operation, rapid response and excellent service.

The distribution of brand area is relatively dispersed, although the popularity is relatively high, but the influence of the cluster is relatively weak.

The advantages of production and R & D (due to the early geographical advantages, which can be exposed to the updated design concepts in other parts of the country) are slowly losing information convenience as China's opening up speed accelerates.

Meanwhile, in the past two years, the "shortage of migrant workers" in the Pearl River Delta region has also increased the cost of manufacturing, which has directly led to a sharp reduction in profit margins.

This kind of factors led to the weakness of Guangdong home textiles.

Three, the Yangtze River Delta plate Yangtze River Delta region actually belongs to Jiangsu, Shanghai, Zhejiang two provinces and one city.

This area has always been the center of China's cotton textile industry. Since the Ming Dynasty, it has been known as "quilt and quilt".

In modern times, it has become the center of China's light textile industry. At present, there are nearly 2000 home textile enterprises in Nantong, Jiangsu, occupying 70% of the national textile industry, forming the largest domestic textile product R & D, production and distribution base.

Among them, the Nantong Sanxing town bridge is showing a "plate economy" pattern, and a number of home textile leading enterprises show a leading role.

According to statistics, in 2006, Samsung added 12 enterprises and 14 enterprises.

The development of these leading enterprises has led to the development of individual businesses.

The home textile industry in the Yangtze River Delta region is usually formed by the local traditional economy. Its scale is small, its products are extensive, its homogenization is serious, and its intellectual property rights are weak. However, with the support of the local government in recent years and the solid foundation of its own, the home textile industry cluster in this area has been greatly improved.

For example, Zhejiang Haining municipal Party committee and municipal government, Xu Village town Party committee and town government have paid close attention to the construction of the service system of the cluster, and set up a service platform such as product development, product testing, designer training and so on, and the appearance of the cluster has greatly improved.

At the same time, Haining actively supports the China international home textile design competition, which has been held for five consecutive sessions and has been well received at home and abroad.

Nantong took the lead in the establishment of Copyright Office, product development center, product design center and testing center in the market. It not only changed the appearance of the market greatly, but also made great progress through independent innovation.

Before 2000, Nantong's largest home textile enterprise only had tens of millions of output value. Now it has turned into several hundred million, and a large number of enterprises have been awarded famous brands in provinces, famous trademarks in provinces, well-known trademarks in China and famous brand products in China.

Such as "Luo Lai, Kasen" and so on.

If we want to select the top ten home textile brands in China, it is estimated that more than half of the brands from this region will be made, such as rolls, mercury, violet, Kasen and stately.

But if you observe carefully, you will find that the registered brands of Jiangsu and Zhejiang are always in Shanghai.

This is a secret known to everyone in home textile circles.

In fact, there are many home textile companies registered in Shanghai, and many of their production bases are not in Shanghai, and some even do not have their own specialized factories.

What is going on here?

This has to be worth thinking about.

Shanghai has always been the traditional central area of the Yangtze River Delta region, and is also the brand capital of China.

With the adjustment of Shanghai's industrial structure, the modern service industry aiming at building four centers (international economic center, financial center, trade center and shipping center) has become the mainstream direction of Shanghai's industrial development. Although there are a large number of textile production enterprises in Shanghai, the central location of their advantages, the developed logistics system, the convenient financial and trading system, the large number of excellent design talents plus the brand name have attracted a large number of home textile enterprises to enter Shanghai.

According to statistics, in 2005 alone, Shanghai had more than 170 home textile enterprises.

At the same time, the strong support of the Shanghai municipal government is also a big reason for attracting many home textile enterprises.

As one of the urban development industries, home textiles have been strongly supported by the Shanghai municipal government. Not only have many favorable policies been introduced, but also the birthplace of the modern textile industry, Yangpu District, has established the Shanghai international home textiles Industrial Park, which has injected a strong impetus for the leap of the home textile industry in Shanghai.

Based on the above reasons, I believe that in the near future, China's home textile industry cluster will form a pattern with Shanghai as the center and Jiangsu and Zhejiang as the two wings (Shanghai is the center of marketing, design, R & D, brand, and Jiangsu and Zhejiang as the production base).

And to drive the development of the domestic textile industry.