China Enterprise Aerospace Marketing Summit Held In Guangzhou

Duan Chuanmin, the chief editor of the new marketing magazine, SKYWORTH brand director Shen Jian, was recently held by the new marketing magazine and the China enterprise Aerospace Marketing Summit sponsored by PEAK group at the Baiyun International Conference Center in Guangzhou. Guests present their views on China's space marketing and discuss the relationship and development of the aerospace industry and Chinese enterprises.

Host: Hello, this is the site of the China enterprise Aerospace Marketing Summit. Today, we invite experts from the veterans to renew the opportunity of China's space industry cooperation partners. We would like to talk freely about how to do better in space marketing. The general manager of PEAK is also on the scene today. First of all, I congratulate you on winning such an honor as "outstanding young entrepreneur of Fujian province". So, Xu Chang has been making the professional image of "the first brand of domestic basketball equipment", and has invited world-famous basketball players and NBA rockets Battier to endorse. Every year, he has done a lot of professional activities and sponsorship of events, which has greatly promoted the image of the basketball brand of the PEAK brand. Is it necessary to cooperate with China's aerospace industry? The following is a live record: guests: Xu Zhihua, general manager of PEAK group, Zhu Xiaoming, President of Tai Du sports, Duan Chuanmin, editor in chief of new marketing magazine, SKYWORTH group brand director, spokesman Shen Jian host: Huang Li, new marketing magazine

Xu Zhihua: in the 05 years with China's aerospace connection, launched the brand internationalization strategy, PEAK has made considerable and rapid development, and has established a good brand image and reputation both at home and abroad.

In the 05 year, the signing of the aerospace partners is the engine of PEAK. Since then, PEAK has entered a fast track.

First, whether in the past few years or in the next few decades, I believe China Aerospace has always been a dream and concern for the Chinese people. PEAK has brought good reputation and reputation to the enterprises through sponsoring and supporting the space industry.

Second, in the development of our PEAK international market, many foreign partners do not understand China. They may only know the traditional things such as the Great Wall. They are now beginning to understand China's space industry, especially the Shenyang five and Shenzhou VI's successful launch, and the upcoming launch of Shenqi. Many international friends in the international market are also impressed by China's hi-tech career. Through cooperation with China's aerospace industry, many partners who have doubts about their business have dispelled doubts because we have the ability to support China's space industry, which can enable international partners to reach our trust and reduce trust costs faster.

Third, contact with the space industry such as "dream, passion, high degree of concern" incident, let us at home and abroad have achieved a high degree of exposure, effectively publicized our enterprises.

Fourth, by pforming some space high-tech technologies and concepts into the production of our sports shoes and clothing products, we all know that NBA players have very high requirements for sneakers, because NBA is a high intensity exercise. We use the accelerated acceleration system of space three to apply the three level slow shock technology to the products of Battier series. Battier has achieved good results in the NBA competition, which is closely related to the application of our three level seismic mitigation technology.

Moderator: This is a two-way boost and pull from the international and domestic sectors, followed by SKYWORTH group's brand director and spokesman Shen Jian, talking about the process of SKYWORTH's cooperation with China's aerospace industry.

Shen Jian: when SKYWORTH launched the Shenwu launch, that is, when Yang Liwei first went to heaven, SKYWORTH's security monitor has entered various venues of the Jiuquan launch center to monitor the safety of the whole launching base. Our cooperation first started with the selection of SKYWORTH products from China's space industry and cooperation with the products under severe demand.

In April of 07, we worked with the China Aerospace foundation to be awarded the designated product of "China aerospace cooperation partners".

As a Hong Kong listed companies, SKYWORTH has been working with China's aerospace industry for a year. Under the impetus of China's aerospace brand, SKYWORTH has achieved the best economic results and achievements in 20 years. It is also the best economic benefit of our national color TV industry.

I think the impetus of China's space brand and spirit is enormous.

I would like to express my heartfelt thanks to the China Aerospace foundation. Thank you, general Huo Guangyao!

We also summed up several points, one is the product, including our color TV later, security, mobile phones have entered the scope of the use of space, we first from the availability of products to cooperate.

Secondly, China's space represents our most sophisticated Chinese, which can be said to represent the Chinese people. The spirit of perseverance and hard struggle is very similar to the development process of SKYWORTH.

We are learning the space spirit of China. Under very difficult circumstances, under the extremely harsh competition environment, we go step by step to today. We have gone through 20 years now.

So I think this, including its spirit, its culture is stimulating, I think there is a lot of consistency.

In addition, we made a series of promotion after the acquisition of space, including our SKYWORTH space advertising film, integrating space myth and technology.

Moderator: after your cooperation, SKYWORTH has created the best sales performance last year. On this point, there are many PEAK dealer representatives here. What will be the sales situation after our cooperation with PEAK?

We asked a representative of the dealer on the spot to talk about the impact of PEAK's international cooperation with China's space industry on the sales volume of the distributors, the promotion of the sales area, the brand promotion and the confidence of the agent brand.

We have invited Mr. PEAK, general manager of Southern China District, to give you an introduction.

Crown: Good morning!

In the 05 years since PEAK became associated with the aerospace industry, the growth rate of our PEAK sales has been in the forefront of the industry for many years. The most important time for the partners in the aerospace industry is the launch of Shenzhou VI, the launch of the goddess of the moon, including the launch of the future god seven.

At that time, we PEAK can tell our consumers boldly at our terminals, we are "China's space industry partners", this is unique in the industry, and all other brands in all industries can not show to China's 10 hundreds of millions of people at this critical time. I think this is a key moment for all consumers to resonate and enable the national plot to be sublimated.

So in our region, whenever we encounter major events in China's space industry, we will strongly push information from our partners, let consumers know more about our PEAK, and then further understand our products, which we deeply understand.

Especially when important events happen, our sales volume is at least 1.5 times normal. This is our most direct feeling.

Moderator: there are two marketing experts, one of which is our sponsor, "new marketing" magazine. Please be the editor of the two entrepreneurs who cooperate with the aerospace industry, as well as distributors who have direct experience in the front of the market and comment on their marketing.

Duan Chuanmin: when I visited Jinjiang, I had reported to Fujian's enterprises. At that time, I felt that Fujian's enterprises had the spirit of love and love learning. They were unwilling to sleep.

After several years of development, I find that more and more brands are sprung up in Fujian.

It is related to the special psychological structure or psychological behavior of Chinese consumers. In the west, the same advertisement may employ a spokesperson and then play an advertisement on television. This is an advertisement, a media, but not in China. After thousands of years of tradition, Chinese consumers have been filled with a sense of mission and a sense of trust for the honor of the country, honor for the family and honor for the collective. This sense of trust is in the national science and technology strength, or the symbolic events, such as the Chinese Olympic Games and space, they will burst into an unusual enthusiasm and an unusual pursuit. 05 years of accelerated development, and indeed great changes, I want to talk about the environment of Chinese consumers, why this sponsorship can cause great repercussions in China.

The spokesperson can produce so many successful enterprises. Dealers are so dependent and consumers are so dependent on it. This is closely related. It is also the secret of many different enterprises in China going out of a different path from western enterprises. It is China's special consumer groups and huge market. This is an important premise, that is, China's aerospace industry. From a marketing perspective, it has a universal, simple emotion, national pride, love and pride. An enterprise brand can relate to such events, and stimulate the common feelings of the government, enterprises, dealers and consumers, and the brand of the enterprise can inspire a common feeling, which is an important success. This consumption mentality is worth studying. I interviewed a few years ago in Fujian, and I said, why is an advertisement coupled with a media and an image generation?

Second, the second level of marketing, on the basis of common feelings, explores a unique personality of an enterprise. If it is a universal emotion and can not be connected with the individuality of the enterprise, it will bring great problems. PEAK has a strong correlation in scientific research technology and technology products. This connection includes the continuous pursuit and development of enterprises and the spirit of enterprises. The characteristics of such enterprises are strongly related. Brand has strong personality in consumers, and when seeing space, it has strong ties with shoes worn at the feet. This is an important aspect of emotional progress.

Third, how to make the unique emotion through our system and our behavior become the consensus of enterprises. The criteria of enterprise action, no matter from the concept of enterprise, to the standards of behavior, or even the specific ideas, is relatively difficult. I feel that the rules and atmosphere of PEAK are very valuable, and this personality is constantly communicated to consumers through employees, distributors, through our stakeholders, so that brand loyalty can be rooted more firmly in the minds of consumers in a longer and more stable manner.

Main: Mengniu lost the Olympic Games, but won the opponent, in the central 5 sets, between cities, how to make yourself a winner, how to use events to create momentum, in fact, many enterprises in the attention of the marketing process is often used as a means of space marketing events to stimulate the visibility of our enterprises, and in the terminal to consumer trust, what is the advantage of Tai Yu sports in the attention marketing events, what are the advantages, at the same time, to avoid what problems, how to make the occasion, and in the market, how do we avoid what questions?

It was July 8th, one month after that, the Olympic Games. In the middle of June, when PEAK signed a smile to Beijing, it provided equipment for forty thousand Beijing volunteers. PEAK also sponsored the event of 08 years Olympic Games. In addition, Xu always went to Chengdu in the central two sets of spring heating, and Xu went to Chengdu in May 15th. PEAK is an increasingly responsible enterprise, which is very valuable. This is the most crucial step for an enterprise to become a citizen. He is willing to take responsibility. No matter it is for the Olympic Games, whether for disaster areas, whether for aerospace, he is willing to assume social responsibility as an enterprise, so I say it is a continuation of love and responsibility. This is the most critical quality of an enterprise. Zhu Xiaoming: as an ordinary citizen, I thank PEAK, Mengniu and SKYWORTH for their contributions to the space industry. Today, PEAK and the space foundation renew their contracts. I think there are three aspects of continuity. First, the continuation of love and responsibility.

Second, it is a continuation of infinite possibilities. The slogan of PEAK advertising is: I can, unlimited possibilities, and space technology is also unlimited. Mengniu's slogan is Mengniu run from the speed of the rocket.

PEAK is also the same. PEAK will become a Mengniu in the sports world. In 05, November, PEAK signed a contract with the Houston rockets. In September, 06 years, it signed with Battier. In November, 07 years, it signed with NBA. This is vividly visible. NBA signing is not an ordinary thing. Battier was not injured in the whole season. He played much more than Yao Ming. Yao Ming was injured. The first reflection was that the shoes of a certain brand were not easy to wear, and his toe was uncomfortable, so he was injured and later came to avoid rumours.

Battier is the old ox of the Rockets. He means that he plays the most, the most diligent and the shoe is his very important equipment.

When we joined the NBA, NBA said, "the quality of these shoes is not available to Lining and Anta. Battier's shoes are the first to join NBA. NBA is very satisfied with the quality of these shoes."

So later on, PEAK.