After Olympic Games, Local Sports Brands Are Facing More Intense Competition.

The Olympic award dress has always been a must for the sports brand. Before the Adidas, the Chinese delegation's award dress was controlled by Lining, the first sports brand in China.

In the end, the rich German enterprises finally threw away the cake from Lining's mouth.

Along with Wang Yifu, Li Xiaoshuang and Zhang Yining's highest podium on the Olympic Games, the world also recognized a deformed "L", and also remembered a Chinese sports brand called "Lining".

From the simplest red sportswear to the Chinese dragon, butterfly shoes, and then to the colorful clouds of the last Olympic Games, one after another classic design can not be forgotten.

I remember that in 2000 Sydney Olympic Games, many foreign athletes liked the Chinese dragon's award dress very much, and the butterfly shoes were once regarded as "the most eye catching sneakers" by foreign media.

It can be said that Lining, through his own efforts, has made the world realize that Chinese sports brands can also make athletes attractive.

However, after all, China's sports brand is still in its infancy compared with the large foreign companies, so before the Beijing Olympic Games, the rich Adidas took away Lining's position for many years with "three bars".

From the award dress issued by Adidas, we basically follow the red and yellow matching design ideas. After all, to make a breakthrough in this area is not an easy task.

Lining, a domestic brand, can also fight against foreign brands, and the rest of the local brands basically do not have this strength.

A survey shows that in 2010, China's sports consumption market will become the second largest market outside the United States. This market will surely attract the attention of many foreign brands.

The Olympic Games are just a training opportunity for local brands, and more intense competition is still behind.