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Henry Pinault Regards China As A Trial Marketing Market For A New Product Concept.

2013/6/8 12:46:00 15

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"Chinese consumers are young, ambitious and full of hope for the future. They are not worried about losing their jobs, and there is a 10% to 15% increase in income every year. What better place to test a product for a luxury manufacturer? "Said Francke Pinault Francois-Henri, chief executive of Kering group at the 2013 Fortune Global Forum held in Chengdu recently. 
 > Kering is the world's third largest luxury merchant. Henry Pinault said that the brands of his company, including Gucci, McQueen, Puma, Balenciaga, Stella McCartney and so on, are increasingly turning to China, taking China as a trial marketing market for new products. 
The luxury goods giant has entered China for many years. With the explosive growth of China's economy, luxury sales in China have also increased exponentially. In 2005, GUCCI (Gucci) has 5 stores in China, and today, the figure is 71. 
 "luxury is not just Europe," Pinault said. "Luxury has something to do with tradition, culture and craft. For centuries, Chinese culture has a profound influence on the world." At the same time, "because Chinese consumers begin to buy high-end products at such a young age, they will spend two times as much on the luxury market as they do in the luxury market." 
Less than P, the number of luxury consumers in China is 15 years younger than European luxury consumers, 25 years younger than the US. 
The theme of this sub forum is "how to succeed in China". The topic also highlights the influence of increasingly powerful Chinese consumers in all industries, not just luxury goods. P If we want to succeed in the global market, enterprises must first succeed in China. 
 foreign media commented that China's market is clearly regarded as a potential gold mining company all over the world, but only those companies that can keep up with their changing cultural changes will have any chance of winning.