Prada Shares High Quality Foundry To Buy Italy Brand In One Fell Swoop

< p > in Dongguan, tens of thousands of OEM enterprises for other people are listed in Dongguan's Houjie.

Leather products began to work as an OEM for Coach 15 years ago, and began 9 months ago for Prada.

< /p >

< p > leather products have been listed in Hongkong, and Prada shares have been successfully acquired.

< /p >

< p > this exhibition will give priority to the handbag of Italy brand TUSCANS, which was acquired in 2010.

In the planning of leather products in the future, we will walk on the two legs of foundry and brand / channel in the future.

< /p >

< p > < strong > the quality representative factory that allows Prada to buy shares is < /strong > /p >

< p > in the leather exhibition hall of the times, we can not see the shadow of traditional factories and the bright and spacious space. It seems that people are placed in high-end department stores.

< /p >

< p > "in the field of luxury handbags, leather products are among the largest and best quality foundries."

Yang Hehui, executive director and chief executive officer of the times group, said that the market share of leather products in the global luxury foundry enterprises has reached 5%.

< /p >

< p > Yang Hehui is one of the three brothers of the founder of leather products of the times.

He said that leather products were founded in 1968, and have been commissioned by many European and American luxury brands for over 40 years.

Long term customers include world-renowned luxury brands such as Prada and Coach.

< /p >

< p > in fact, this is a very low-key company which is not known by the outside world.

Before 2011, the company was a Prada heavyweight partner.

With the end of the company's prospectus in November 2011, the Prada era OEM in China's foundry industry first emerged.

According to reports, Prada and IDG, another wind investment fund company, have invested in the leather products of Prada China bags and foundry companies, subscribed for about 20% of their shares.

It's very rare in the luxury industry to become a foundry enterprise.

< /p >

< p > < strong > buy Italy brand "/strong > < /p > at one go.

< p > on the one hand, leather products are sticky with excellent high-end handcraft experience and so on. On the other hand, leather products are accelerating their own brand development.

< /p >

< p > 2011, time group successfully acquired nearly 40 years of brand TUSCANS in Italy.

Leather processing industry is also known as Italy's national technology. The acquisition of this brand also calculates that it has always been a foundry wish to do foundry without its own brand.

< /p >

In the era of P > October 2011, leather goods launched TUSCAN`S brand and small leather goods. As of now, there are more than 50 independent retail stores and 9 department store counters in cities such as Chengdu, Chongqing and Shanghai.

< /p >

< p > "basically can sell thousands of products in a month", Yang Hehui said, because the leather products are very good in leather manufacture, and the performance is rising all the time, the profit in the next year is expected to double.

Public information shows that between July 2012 and December, the company's own brand TUSCANS reached HK $22 million 600 thousand, an increase of nearly 5 times compared with the same period last year.

< /p >

< p > Yang Hehui said that the acquisition cost was more than ten million yuan at that time, and now it is in good condition. In the future, leather goods will walk on two legs of foundry and brand / channel.

< /p >