LVMH Investment In Private Equity Fund Has Been Invested For Some Time.

< p > "LVMH group investment beauty, holding 49%, the original OLAY brand director to join" message yesterday (June 6th) on micro-blog exposure, causing concern in the industry. < /p >
< p > Ceng Lingchun, Minister of Planning Department of gimme group, confirmed to reporters that the company did get investment from LVMH group's Private Equity Fund (hereinafter referred to as LV Fund), but for specific shareholding shares, the company said, "no specific shares will be announced". < /p >
< p > in addition, according to cosmetic expert Feng Jianjun, the LV fund may have invested in pill beauty as early as the end of 2011. But the news has not been confirmed by the company. The company only said that (investment) has been for some time. < /p >
< p > reporters contacted LVMH and its fund several times yesterday, but as of press release, they have not yet reached contact with the other side. < /p >
< p > < strong > LVMH private equity fund investment beauty / < /strong > /p >
< p > Zeng Chun Chun told reporters that she did get an investment from LVMH holding a private equity fund LCapitalAsia, but the specific amount was not disclosed and the controlling stake was not 49% of the network. For the "original OLAY brand director to join" rumors, Zeng Chun Chun said he did not know. More investment details, Zeng Chun Chun, said that only the announcement could be made to confirm that the investment had been made, while other details could not be released. More details would be announced at the press conference held in July. < /p >
< p > pill beauty cosmetics is part of the Guangdong beauty beauty biotechnology Limited by Share Ltd, the company told reporters that the future will be fully developed in department stores, franchise stores and other channels, and last year the company's retail sales amounted to 3 billion yuan. < /p >
< p > Feng Jianjun told reporters in an interview with reporters that the beauty of the LV fund was favored because the two concepts are more similar, both in the fashion area, and the pill has a certain brand foundation. < /p >
< p > "in the local cosmetics industry, relatively speaking, the profit margin of pill beauty is higher. And pill beauty has been taking the strategy of "big pill beauty" in recent years. Last year, the company began to make collagen oral liquid, and began to make men's skin care products, which all explained that the company is expanding its business. Feng Jianjun said. < /p >
< p > according to press reports, as early as mid December 2011, LVMH launched its first project investment in China. The LV fund signed a strategic investment cooperation agreement with Xin he (Xiamen) a target= "_blank" href= "http://www.91se91.com/" > dress /a > limited, becoming the second largest shareholder of Hsing ho. < /p >
< p > public information shows that LCapital was established in 2001, and its extension LCapitalAsia was completed in December 2010 and directly managed by LVMH's subsidiary LCapitalAsiaAdvisors. Among them, the LVMH Group invested about 10%, and the rest came from the United States, European financial institutions and high net worth individuals. The goal is to find investment opportunities for Asian companies such as India and China. The common feature of these companies is that the momentum of development is fast but the overall size is small. < /p >
< p > < strong > obtain investment for some time / < /strong > < /p >.
< p > it is understood that at present, the number of cosmetics manufacturers in China has exceeded 5000, and the proportion of small and medium enterprises is more than 90%, but the market share is less than 20%. As China's cosmetics market has entered the era of product surplus, small and medium-sized enterprises must stand out and continue to invest in advertising and product development, which requires capital support. < /p >
< p > in fact, capital has become the key to whether local daily chemical enterprises can "burn their heads". Many cosmetic brands in China, such as suitable herbs and hundred antelope, are all imported capital, but generally speaking, local cosmetics brands are hard to get the favor of capital. < /p >
< p > many people in the industry believe that the LVMH group is only investing in the relationship with the pill, and the actual control is still in the hands of pill Mei. Feng Jianjun believes that the investment proportion of LV fund should be below 49%, according to the volume of pill now. < /p >
< p > Feng Jianjun told reporters that according to his understanding of the situation, it is very likely that as early as the end of 2011, the LV fund had invested in pill beauty. In addition, as early as a few years ago, angel investment had been exposed to pill beauty, and there had been 4~5 rounds of contact, but I don't know why LV fund finally came in. < /p >
< p > "I think maybe the LV fund has already invested in December 2011, because at that time, there were many contacts between Mei Mei and angel investment. I remember that in 2012 January, the angel invested in the project told me that the LV fund had invested in them (Wan Mei)." Feng Jianjun said. < /p >
< p > in addition, Feng Jianjun believes that the establishment of a new R & D lab in the past two years, an investment of 100 million yuan for building office buildings and large-scale advertising marketing are also a proof. "If it is not for investment, it is estimated that there will not be so much money." < /p >
< p > when reporters asked when the company accepted the LV fund investment, Zeng did not respond positively, only saying "there was a period of time". < /p >