Xu Xiaohui: There Is Obviously A Deeper Consideration Behind This Series Of Adjustments.

"P >" electricity supplier price war "is coming again. Following Jingdong and Suning, the fan who has made an open platform has announced that it will join in the price war. Everyone's own brand, V+ and thousands of famous brands will participate. This is the first time that customers have joined the third party brand to participate in large-scale promotion. < /p >
< p > according to Xu Xiaohui, vice president of VIC, CEO is not currently directing price war in Beijing, but is busy investing in Fujian and Guangzhou. In recent months, Chen has been running around the country for two more times, one in mid May this year, and the other is visiting traditional business owners in the Yangtze River Delta. Once in early June this year, the main activities were in the Pearl River Delta region. < /p >
< p > "Chen has gone on business again. Now people are in Fujian. Last Saturday, we went to Guangzhou this weekend. We helped him arrange the clients there." Xu Xiaohui said, like a similar cooperation with Lining, a salesperson must not solve the problem. He must talk about it in person. < /p >
< p > cooperation and opening up have been identified as the most important strategy of 2013. Many times in public, it is said that customers will be able to give out the category that can not be reached, and give high-quality resources to display space. Secondly, cooperate with other enterprises in ordering their superior products. Moreover, we should strengthen cooperation with other brand names. < /p >
This year, since P has adjusted its architecture, Lining has also tried to organize a "special sale" campaign jointly with Mr. van. However, it also faces the first problem, namely, how to invest quickly and solve the problem of meeting the needs of users. Moreover, investment requires not only time but also details with partners, such as investment negotiation cycle, conditions, and whether goods are warehousing. < /p >
P, which has made its own brand for many years, has certain advantages in some subdivision areas, which will also cause concerns when traditional brands are settled. In this regard, Xu Xiaohui said that all customer investment is in full swing, Chen repeatedly made a statement, everyone's own brand confidence and ability to compete, if not capable, just behind closed doors, then today is not in its own station was PK dead, the future will also be crushed in the market competition. < /p >
< p > "the sales volume of the third party products is very low in all customers. We hope that the sales volume and sales volume of the open platform will be half of that in the future." Xu Xiaohui said that nowadays, customers should learn BELLE mode, half of their own brands and half of their channel products. BELLE has a sales scale of over 20 billion yuan a year. < /p >
< p > today's customers are more pragmatic. All passengers have already changed from free freight to more than 160 yuan before they are free of freight. Compared with previous years, the promotion of van customers seems to have no appeal: the combination of private brands and thousands of third party brands has participated in the promotional activities of 200 or 40 reduction. Xu Xiaohui's explanation is that all customers are actually promoting sales, and consumers just have free shipping after shopping for 200. < /p >
There is obviously a deeper consideration behind the adjustment of P. Xu Xiaohui told Tencent technology that from 2007 to now, customers have been established for 6 years, and 6 years have been in a state of loss. Investors are not angels, and customers need to start making profits. Just like the Lanting Pavilion rally, a $200 million scale will be available for profit. Van customer has set the target of annual profit this year. How can customers be listed if they are not profitable? < /p >
< p > in fact, compared with the previous pursuit of scale, customers nowadays are more and more fond of "small and beautiful". According to insiders, Chen visited many Amoy brands in recent months. Many small Beauty Company earn 120 million a year. Whether in Shunyi, Daxing or Shijingshan, many Amoy brand owners live in the cottage, and the whole family emigrate to the United States, hiring a professional manager to manage 10% of the shares, holding 90% of their control rights in their own hands, and not listing themselves without financing. < /p >
< p > "electronic commerce is essentially a business, whether it is customers, Dangdang, Jingdong, or these Amoy brands, making money is the real kingly way." These people said that Chen repeatedly said that customers are willing to cooperate with partners in capital and resources. The implication is that if a suitable brand is available, customers will be willing to invest. < /p >