How Long Can Impulse Spending Last Longer Than The Comprehensive Electricity Supplier?

< p > vip.com, a website specializing in sale.

100 brands authorized sale each day, to ensure genuine products, to ensure low prices.

In just 4 years, vip.com's membership exceeded 28 million, and was successfully listed on the NYSE in March 2012.

In 2012, vip.com was ranked the top of DDT high technology and high growth, and won the best e-commerce award in 2012.

This text description is on the bulletin board of vip.com micro-blog page.

The space of 100 words has described vip.com's outstanding achievements in the past 4 years.

Vip.com is like a black horse in the stock market. Its market value was once 4 times that of Dangdang.

After such a brilliant record, not only did the investment research firm Greenwich Research Group question vip.com's short selling agencies, but also the big business operators, after a little doubt, could hardly conceal "envy, jealousy and hate". They followed suit: Lining joined the launch of "flash buying" activities, and Dangdang started the "tail collection" of the high-end brands' tail products. Jingdong launched the "flash group" business, Tmall will launch the "brand sale" platform this year.

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< p > in the face of many doubts and competition, vip.com official said vip.com did not worry about being imitated by its competitors. Vip.com, as a leader in the sale of online shopping, has its own unique advantages.

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< p > < strong > flash shopping mode can be copied < /strong > < /p >.

< p > before the advent of vip.com, Chinese consumers were almost completely unfamiliar with the concept of flash buying.

Flash buying mode, also known as the time limit rush buying mode, originated from the French website Vente-privee.

Flash buying mode is the B2C e-commerce retail activity based on the Internet. In the form of time sale, the products of internationally famous brands are regularly launched on a regular basis. The price is usually limited to 1~5 at the original price, which is limited to panic buying by the exclusive members. Each sale time lasts for 5~10 days.

Customers must pay within the specified time (usually 20 minutes), otherwise the goods will be re placed in the ranks of the goods to be sold.

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< p > vip.com is the model.

First of all, compared with the traditional B2C mode, the flash purchase mode is relatively light. At the same time, because vip.com adopts the way of returning unsold goods and returns to suppliers, there is almost no inventory problem, so flash buying has its unique advantages, but this mode is relatively easy to copy.

As mentioned above, the big electricity providers are holding the "you can do it too" mentality to compete for the "tail cargo" arena. With the continuous expansion of the scale of the big business, it is doubting that there will be a "life and death" price war between the electricity providers soon.

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< p > < strong > whether the right of speech is valid for a long time < /strong > < /p >

Zhang Shouchuan, general manager of Jingdong vice president and group buying department, has said that vip.com's revenue growth momentum and gross profit margin have gone before the B2C electricity supplier in China. This phenomenon also reflects many brands' urgent demand for large inventory, fast shipping and quick withdrawal of funds from P.

Although vip.com has established a relatively stable cooperative relationship with many brands, but with the big business operators aiming at the market, whether such cooperation is still stable has become a question.

There are < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprise related personage said, for these urgently need to release inventory enterprises, if there are special processing end list, inventory website, they will go.

Therefore, although vip.com's current popularity has some "right to speak" for these cooperative enterprises, when these suppliers are facing the "big brother" level of electricity providers such as Jingdong, vip.com's "right to speak" is long-term effective, is a question.

In addition, in the face of goods can not be sold back to the manufacturers such a "hard" way, whether the supplier will choose to provide with relatively flexible "conditions" or have a certain "digestibility" business cooperation, so as to maximize their interests.

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< p > strong > how long can impulsive consumption last? < /strong > /p >

< p > flash buying time limited panic buying mode brings consumers more experience of "impulse consumption". People purchase desire more from the "delight" of the "visual difference" between the original price and the current price of goods, and the "sense of excitement" that the "time" is decreasing when the time limit for buying time is watched as the seconds are beating.

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< p > first, after the impulse consumption, the return rate caused by "regret" is higher; secondly, the demand for special sale products is limited.

The real situation is that people will "take chances" on such websites.

After the consumer experience, it was said that after several vip.com websites, it was found that the same product can be found in Taobao, and the price is not necessarily cheap.

In addition, although the goods are genuine, but because of the tail cargo, often let consumers produce "sometimes satisfied, sometimes very bad" such extreme comments, and "buy things here, it really depends on luck."

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< p > < strong > compared with the comprehensive electricity supplier, is the advantage enough? < /strong > < /p >

< p > an early investor of vip.com said, "vip.com has a high level of management of warehousing. Every 7 days, the goods in vip.com's warehouse will be replaced completely, while Jingdong like B2C will take about 20 days."

However, the types of electricity suppliers are different and the types of goods sold are also different, so this comparison is not convincing or meaningful.

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The slogan of vip.com P, a website specializing in sale, is that it attracts consumers most and its limitations.

Some consumers said that when they first bought online, they often bought in vip.com, and the discount of their names was quite numerous, but the limitations of the products were too large. Basically, only a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "http://www.91se91.com/" > shoes > http://www.91se91.com/ > bags; and many good commodities need to be snatched and not convenient; members get less concessions and are not enough to attract people.

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< p > to the sale website, first, "find" can "buy", is the most direct consumer shopping experience.

Most consumers are more accustomed to online shopping on the comprehensive e-commerce. First of all, similar products can be compared with a large number of products, and the quality of products can also be guaranteed.

Secondly, the comprehensive electricity supplier can more fully meet the needs of consumers. Besides, in terms of postage, such as vip.com, the non comprehensive electricity supplier's postal delivery is limited.

At the same time, because logistics still depends on the third party service, the difference between consumers' evaluation of logistics speed and other issues is relatively large.

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Hong Xiaobo, vice chairman and COO, and founder of vip.com, emigrated to France in the early 80s of last century, and grew up in Paris. He founded vip.com inspired by his wife.

His wife is often buying discounted brand bags on the French discount website VP (Vente-privee).

This VP website is the source of flash purchase.

At the same time, with the development opportunity of domestic e-commerce, Hong Xiaobo founded vip.com.

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< p > in fact, the tail cargo market has long existed in China. With the help of the most advanced concepts and models abroad, vip.com is the most fundamental reason for the sudden attack of "cock wire".

Now people are discussing whether vip.com mode can be copied. Don't forget, Chinese are very good at copying, vip.com is a good argument.

Although vip.com chairman Shen Yaceng said, vip.com has already had the brand effect and good relationship with the brand business is not new entrants can immediately build up, from scratch replication takes a lot of time.

But time is not the only factor in the competition.

Cock wire counterattack is beautiful, after the attack, cock wire continues to do cock wire, or is it going all the way to counter attack? Flash buying enough flash, but how long can it flash? Let's wait and see.

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