How To Let Children Highlight Their Personality Through Clothing, Parents Choose Important Indicators Of Children'S Clothing

< p > recently, director Zhao Wei's "youth that we will die" has been in full swing.

Youth will die, and the soul will be young forever.

"Youth" let the parents of "post-80" and "post-90s" group recollect the innocence of yearning for childhood. So, with the coming of "61" children's day, a consumption craze of "childhood" was launched.

Parents are busy preparing gifts for children, buying a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > is the most common choice.

Although the major department stores have launched a variety of children's clothing promotional activities, but even after the discount, children's clothing prices are still very "luxurious."

According to the survey, the price of children's clothing increased by more than 30% in 2013 compared with that of last year, but this did not affect the enthusiasm of parents, especially the parents of "80 generation" and "after 90".

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< p > according to the survey, in China's exclusive "6+1" new family mode, the average household's clothing and food consumption accounts for 47.8% of the total household expenditure.

Even in the context of the financial crisis, children's clothing market is still hot.

According to the data of children's wear industry, children's clothing industry will be in a good development period in the next 20 years. Children's wear market is the most potential market in China.

In the next 10 years, the consumption demand of children's clothing market will show a steady upward trend. By 2015, the size of children's clothing market in China will exceed 200 billion yuan.

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< p > in this "childhood" consumer craze swept over, whether it is mother child online shopping mall or solid children's clothing supermarket, children's clothing, toys, children's products are hot sales, some consumers reflect that many styles of children's clothing and baby clothes are almost sold out.

It can be seen that the children's products market, especially children's festivals such as "61" children's day, the love of parents, and the preferential activities of businesses, have made children's clothes panic buying.

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< p > "what kind of children's clothing can make us feel more secure?" while parents are making such a voice, with the increasing rationality of consumption concept, parents begin to lock the key words of children's clothing in "comfort, care, low price and fashionable children".

In today's advocacy of green consumption, people pay more attention to the comfort of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, which is particularly urgent for children's clothing area.

Children who are physically undeveloped, active, sweating, sensitive to skin and poor in resistance, should not only protect their bodies from cold, but also protect their bodies from external injury.

Natural environmental protection fabrics such as 100% pure cotton, hemp, wool and organic bamboo charcoal fiber conform to the international ecological < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > standard, do not add any harmful chemicals and wear resistant, easy to wash fabrics become the essential elements of comfort inspection, also reflects the parents' love for their children.

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< p > on the other hand, in this era of personality, how to let children highlight their personalities through clothing is also an important index for many parents to choose children's clothes.

Especially for the young parents of "after 80" and "after 90", children are their own mini version. They want to see their fashionable taste extend on their children, so the "beautiful mother" and "tide Daddy" have also spawned the economic development of the tide boy.

In view of this consumption psychology, more and more fashion brands begin to focus on children's clothing and children's products.

In the high-end department stores in Beijing and Shanghai, luxury children's wear counters are very eye-catching.

A light green cotton dress 1400 yuan, a small backpack to 2000 yuan, this is a reporter in Beijing Xinguang Tiandi children's clothing area to see the price, but this is just a big brand of mid-range goods.

Besides fast fashion brands such as H&M, C&A and UNIQLO, there are also children's wear shops. In the middle department stores, the price of children's clothing ranges from more than 100 yuan to one thousand or two thousand yuan due to brand and quality.

In the face of high priced children's clothing, parents often complain that children are getting taller every year. What a pity it is to buy such expensive clothes next year. It is obvious that the pursuit of children's clothing with high quality and high quality is the mainstream demand of most consumers for children's wear.

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< p > in recent years, with the soaring consumption of children's clothing, compared with the strong demand of the market, the annual output of children's clothing in China is only more than 600 million, and the disparity in production and marketing ratio makes children's clothing the most investment potential industry.

In the face of increasingly fierce market competition, facing the imbalance between supply and demand of children's clothing market, how to take the lead in the market? For children's clothing enterprises, who can understand the situation and follow up quickly, who can share this fortune cake.

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