Balance Of Cost And Revenue For Shenzhen Costume Fair

< p > in addition to the Shenzhen trade fair, Miki created a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Ltd. never thought of attending other exhibitions.

In the era of this exhibition, the company's insistence on Shenzhen Trade Fair is amazing.

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< p > objectively speaking, the exhibitors of Miki creative Clothing Co., Ltd. are not the largest number of exhibitors in Shenzhen, nor are they the largest ones to invest in the exhibition. But it is indeed an early Shenzhen trade fair as an enterprise of its sole exhibition platform.

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< p > what is the reason why Miki's creative costumes are so persistent for the Shenzhen trade fair? < /p >

< p > < strong > balance of cost and benefit < /strong > < /p >

< p > Miki, general manager of the art and dress of Wei Yong, told reporters that the increase in the exhibition did not reduce the cost of exhibitors. On the contrary, the cost of attending an exhibition was getting higher and higher.

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< p > "now it takes 12 million yuan to attend an exhibition.

The rent of the booth is on the one hand, and the larger expenditure is booth design and store image design.

Most of the materials for the enterprise booth are disposable. After the exhibition, they are all thrown away.

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< p > in Wei Yong's view, although the cost of building up is high, the cost is still not saved.

As an important window to display the external image of an enterprise, the quality of the booth design directly determines its attractiveness to the professional audience.

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< p > for this, Gao Xin, manager of Public Relations Department of Shenzhen Xingtai monsoon dress and adornment brand, agrees with her. She thinks that the image of booth is a major event in establishing brand image.

"This year, the theme of our exhibition is" Habitat ". In the booth's image design, we are also joining hands with fashion bazaar and artist sun Wen Tao.

Gao told reporters that in order to set up the high-end image of its brand, Chen Feng, enterprises invested heavily in booth investment.

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< p > therefore, seeking the balance between cost and profit is crucial to enterprises.

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< p > "actually, for many enterprises, business invitation is still an important purpose of participating in the exhibition."

But Wei Yong believes that with the development of the information age, the way of investment promotion is also showing a trend of diversification.

At the same time, the investment cycle of the exhibition is also getting longer.

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< p > Wei Yong said that there has been little chance of reaching the intention of joining the exhibition directly in recent years.

Enterprises do not expect too much to complete the investment directly at the exhibition. The focus of the exhibition will be on the excavation and follow-up of the target customers and the display of brand image.

Unlike Miki's expectation of investment, the Shenzhen monsoon will focus more on the brand image.

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< p > "there is no demand for investment in exhibitors. We will focus more on the publicity of brand image.

Our investment in booth layout is also to create an impact on the audience at the exhibition, so that the brand can have a higher degree of recognition in their minds.

In addition, according to the annual exhibition theme of the brand, the exhibition hall can also help employees to have a deeper understanding of their brands.

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< p > no matter what the main purpose of the exhibition is, they say that the quality of professional spectators is an important consideration for exhibitors.

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< p > Wei Yong told reporters that he chose to attend the Shenzhen fair at the beginning of the exhibition. In addition to considering that the exhibition was held locally in Shenzhen, it could reduce the cost of exhibitors to a large extent, and the professional degree and influence of the exhibition.

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< p > < strong > Professional subdivision decides attraction. < /strong > < /p >

< p > "Beijing Fashion Week" is mainly "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "; Shanghai fashion week is relatively weak, but they have fabric exhibition support; unlike the former two, Shenzhen trade fair women's clothing brand is the most powerful, for women's clothing market, its influence is not only the biggest, but also the closest to us.

Wei Yong said.

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< p > as the front and window of the National Women's wear, the Shenzhen Trade Fair is one of the most popular local women's wear exhibitions.

The aggregation effect of this industrial cluster has formed the great attraction of Shenzhen Trade Fair for women's clothing brand.

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< p > Wei Yong said that it was the polymerization effect of Shenzhen trade fair in women's clothing brand that attracted many professional audiences such as shopping malls and agents in the country.

Among them, Ni Wenjun from Shandong Ji'nan people's market group is one of the leading buyers.

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< p > "I have participated in the 7 Shenzhen trade fair. In the past few years, I will go through the exhibition every year."

For the reasons for taking part in the Shenzhen trade fair, Ni Wenjun told reporters that in her view, the Shenzhen trade fair was more targeted.

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"P >" is different from other exhibitions in pursuit of diversified development trend of exhibitors. The brand of Shenzhen Trade Fair is mainly based on women's clothing brand, which also enables us to buy more women's clothing and diversified brands.

In Ni Wenjun's view, Shenzhen itself is a well-known women's clothing cluster, and there are many women's clothing brands, which gives buyers a great choice.

At the same time, Shenzhen women's clothing style is more avant-garde and fashionable than the women's clothing brand in the northern market. At every exhibition, she can find new things.

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"P >" now consumers are paying more and more attention to personalized consumption, which requires stores to constantly explore some of the distinctive brands to cater for the market. "

Ni Wenjun told reporters that the exhibition in recent years has made them find and introduce many Shenzhen women's clothing brands, and the repercussions in the local market in Ji'nan are all good.

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< p > at the same time, many exhibitors and exhibitors also told reporters that in recent years, women's wear brands in Shenzhen Trade Fair have been changing faster and faster, and the brand style is becoming more and more prominent.

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"P > this change allows enterprises to participate in the exhibition at the same time, in addition to attracting investment, the exhibition has more expectations.

Among them, communication with peers is an important point.

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< p > "although we know how much we dress for women, there are not many opportunities to communicate with each other."

By participating in the exhibition, we also enhanced the communication and interaction between women's clothing brands, so that we can see new changes and trends of our peers. This is also a great inspiration for us.

Wei Yong expressed the hope that the exhibition will continue to deepen its services to promote the better growth of women's wear brands.

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< p > < strong > exhibition again experience < /strong > < /p >.

The exhibition experience of "P > brand also let Wei Yong have more expectations for the future development of the exhibition.

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< p > "I very much hope that the exhibition can strengthen publicity efforts among franchisees. After all, a large number of high-quality franchisees are participating in the exhibition, which is the key to promoting the turnover rate of the exhibition."

Wei Yong said.

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< p > how to attract exhibitors to participate in the exhibition, Wei Yong believes that the organizers of the exhibition call the authority of retail experts to continue large-scale and effective terminal retail training is the key.

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< p > "this is very important not only for improving the operation level of franchisees, but also for enterprises to operate their own brands."

Wei Yong said that the fierce competition in the consumer market has raised the demand for brand sales terminals, and now the level of many three or four line agents has not been improved accordingly.

Especially for newly joined franchisees, they lack experience in brand terminal operation, which requires guidance from experts.

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< p > the demand for exhibitors, as one of the organizers of Shenzhen trade fair, Shenzhen a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry associations also strive to change.

According to Shen Yongfang, President of the association, this year's exhibition has also made some innovations to better serve the participants.

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< p > Shen Yongfang told reporters that this year's exhibition will take Party A and Party B as exhibitors.

Party A is a business, department store, mall, and B is a brand enterprise.

At the same time, the exhibition will also cooperate with some big businesses.

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< p > "our idea is that we should sit together one by one and treat the difficulties we face in a pragmatic manner. Shopping malls need the replacement of our new brands and the replacement of old brands. We also need to connect with brands. Therefore, our exhibition this year is a community of Commerce and enterprises, Party A and Party B."

Shen Yongfang said.

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< p > Wei Yong also hopes that the way of effective docking between this brand and shopping malls can be realized at an early date.

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