Yiwu Internet Expo Highlights: Traditional Enterprise Touches The Network Exhibition Demeanor

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< p style= "text-align: center >" before a booth for a commodity business enterprise, a summer "cool sticker" product attracted many customers to stop asking "/p".

< p > < a href= "http://sjfzxm.com/news/index_z.asp" > the third China Yiwu e-commerce and online commodities fair < /a > (hereinafter referred to as "the third Yiwu online Expo") came to a successful conclusion in June 3rd.

The reporter learned from the Organizing Committee of the Internet Expo that the third Yiwu Expo attracted 582 enterprises from 15 provinces and cities such as Shenzhen, Jiangsu, Shanghai, Beijing, Fujian, Guangzhou, Shandong and so on. There were 826 international standard booths, 42089 professional purchasers, 780 million yuan in the turnover and 627843 visitors in the online Expo.

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< p > exhibition site, the reporter found that, "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a ", food and other traditional production enterprises have" touches the net ", e-commerce third party service providers to launch personalized services, these are fully reflected in the third Yiwu Expo.

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< p > < strong > clothing enterprises pformation and upgrading by electronic commerce < /strong > < /p >

< p > at present, sales of clothing category occupy about 35% share on Taobao.

The ever-growing huge sales volume has attracted the attention of many traditional clothing manufacturing enterprises which have been dismissive of e-commerce. Some of them take the electricity supplier as the target distributor, others simply start their own e-commerce.

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< p > "Valley wing Qi" a target= "_blank" href= "http://www.91se91.com/" > dress < /a > began to "touch the net" in 2010, accustomed to the processing of foreign orders, the first contact with e-commerce is really very uncomfortable.

"Domestic network sales need to prepare a larger number of stocks. We try to take the two or three popular styles in the European and American markets as our main starting blocks for e-commerce, but I never expected to sell them at all."

Liu Qi, the responsible person, introduced that after recognizing the seriousness of the problem, the company adjusted its strategy in a timely manner. On the one hand, it set up a professional design team to be responsible for the design of the domestic network sales clothing, and on the other hand, established a more stable sales channel through the extensive promotion of the platform and the new media.

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< p > nowadays, "Valley wing Qi dress" has more than 1000 network distributors, and the success of channel construction has also promoted the continuous improvement of the brand awareness of "Valley wing Qi dress", which is the benefit that traditional trade operation can not produce.

"Last year, sales of flagship stores, self operated stores and other online stores we managed independently reached 10 million yuan, which is inextricably linked to the brand effect of many distributors' long-term promotion."

Liu Qi said that Jiangsu, Zhejiang and Shanghai are the main target markets for company network sales.

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"P", which also has many years of experience in foreign trade sales, has begun to turn its attention to domestic e-commerce.

"Now the foreign trade business is becoming more and more difficult to do, the foreign trade situation is not optimistic, the appreciation of the renminbi, the increase in labor costs and other factors make us feel very unrealistic."

The words of the person in charge of Ding Shengguang represent the voice of many traditional clothing manufacturers, and the Internet distribution as an important channel to develop their own domestic market is the choice he has made to the great potential of e-commerce.

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< p > < strong > food enterprises "touch the net" to explore new growth point < /strong > < /p >

< p > with the recognition and repeated purchase of products such as imported foods and nuts and snack foods through the Internet, the sales of food category gradually came to the fore on Taobao.

However, compared with clothing, the online sales of food have stronger customer stickiness and the greater probability of repeated purchases by customers. This makes the food category the focus of Taobao's support this year, and also makes some traditional food production enterprises "eager to move".

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< p > > "Cartier food" has been involved in the food industry in Yiwu since 2005. It has been operating in the mode of the entity cake shop. At its peak, there were 16 stores in Yiwu, but with the increase in store rents, raw material prices and artificial wages, coupled with fierce competition, the chain stores have shrunk to 4.

However, let Zhang win feel lucky that there is the "life-saving straw" of e-commerce, and the Tmall shop of "Cartier food" has just opened for a month, and its sales volume has exceeded 100 thousand yuan.

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"P" is different from the real cake shop. Cake, bread and Western food have to be operated. "Carteth food" focuses on hand-made magic cookies, boutique flower tea and Chinese pastry.

"These niche foods are not suitable for sale in physical stores but are very compatible with online shops. The charm of e-commerce is that they can attract customers from all over the country who like this kind of food."

Zhang Ying said that to adapt to the environment of network sales and maximize customer stickiness, high-quality raw materials are essential, which is why the "catty food" after "touches" is over 90% of the world's top raw materials.

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"P" is unique. Even famous and excellent new agricultural products are starting to increase sales with the help of e-commerce.

The production and sale docking work of Suichang online store association is very solid, so that the characteristic agricultural products of nine counties and cities in Lishui are successfully "on-line" through the more than 2000 member online shops of the association.

"Last year, the online turnover of special agricultural products in Lishui has exceeded 20 million yuan, which has really solved the worries for farmers."

Yu Wenyuan, director of the association, once said that the association helped organize Juhuasuan activities selling local pork and sold more than 20 thousand pigs in a week.

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< p > < strong > personalized third party electricity supplier service trend < /strong > < /p >

< p > in recent years, the division of labor in every aspect of e-commerce has become clearer. This has put forward higher requirements for the degree of specialization of electric business enterprises. In the process, a large number of third party service providers have been sprung up.

Because of the various problems encountered by e-commerce enterprises, the provision of personalized third party e-commerce services has gradually become a trend.

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< p > pig pig network is a famous creative trading service platform in China. It brings together 8 million 600 thousand Witkey companies that are capable of logo design, brand activity planning, shop decoration, brand promotion, website development and other aspects to provide personalized services for enterprises.

"Enterprises can release specific tasks to the platform at any time, and display the amount of reward, so that a large number of professionals will respond."

Li Xueqin, the head of the company, said that enterprises can recruit 1/3 through the platform, which is cheaper than the offline market. At the same time, hundreds of thousands of talented people will give full play to the "customized" solutions for enterprises.

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< p > Li Xueqin analysis shows that the development of e-commerce in Yiwu is very fast, and the demand for e-business talents is also very urgent. However, due to various factors, the aggregation of e-commerce talents is still very difficult.

Yiwu's electric business enterprises may try to find a suitable third party electricity supplier service, such as "pig's eight quit nets", which saves time and money.

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P express is an important part of e-commerce, and major express companies are also struggling to compete for customers.

The "SF express", which has been more focused on services, does not have much competitive advantage in price. They have launched a one-stop warehousing and distribution solution aiming at the situation of some cities with high warehousing costs. They provide warehousing, sorting and distribution of one-stop supply chain logistics services for e-commerce enterprises.

"We use our warehouse to help customers complete the collection, inventory, shipment and distribution, and solve their problems for them."

Sun Guangxiang, the person in charge, introduced.

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