Outdoor Products Carry The Banner Of Traditional Sporting Goods Rationally Exhibiting.

< p > formerly known as the carnival of the Quanzhou brand army, the sports Expo was held in the sports fair.

< /p >

At the P sports Expo, sporting goods in Quanzhou were no longer grand. Apart from Anta and Shu Hua, several sporting goods brands were absent.

Once the "Legion" was also turned into a "Twin Towers cavalry" attack.

In stark contrast, the number of outdoor exhibitors is increasing.

< /p >

< p > this "one liter and one drop" reflects the development of the domestic sporting goods industry from the side.

< /p >

< p > < strong > outdoor products carry the banner < /strong > /p >

< p > although the exhibition area of this Expo is 110 thousand square meters, it is basically the same size as the previous one. However, many traditional sports such as a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > the absence of clothing brand is an indisputable fact.

< /p >

Zhang Lulu, director of the comprehensive exhibition area of P, said in an interview with relevant media that there were more than 180 sports shoes and clothing enterprises registered this year, with a decrease in number compared with last year, and 361 famous brands such as XTEP, PEAK and Conway were absent.

"XTEP has not participated in the exhibition for several years, and 361 and Conway is the first time in recent years."

< /p >

< p > Zhang Lulu analysis said that last year was the Olympic year, so the major sports brands basically came. This year, less than the Olympic marketing concept, coupled with the overall downturn of the local sports shoes and clothing industry, some enterprises have not signed up for the exhibition because of the expense reduction and the adjustment of market strategy.

< /p >

"P > is in sharp contrast to the decline in the size of the sports shoes and clothing exhibition area.

According to Qi Yulin, director of outdoor sports and roller skating sports exhibition area of the Expo, 106 entries for outdoor exhibitors were registered this year, an increase of more than 30% over last year. This is the largest increase in the six largest exhibition area of the Expo. "This just reflects the vigorous development trend of the domestic outdoor products market."

< /p >

< p > at the same time, reporters from the official website of China Sports Expo to consult the relevant exhibition brand information, found that the number of outdoor sports and leisure products exhibitors brand far exceeded the sports a target= "_blank" href= "http://www.91se91.com/" > dress /a and water loading area 2 times.

Outdoor products are one of the fastest growing retail segments in the past ten years. The retail sales of China's outdoor products market increased from 60 million yuan in 2000 to 10 billion 700 million yuan in 2011, with an average annual compound growth rate of over 40%.

< /p >

"P > in many outdoor products enterprises, there are also many figures from Quanzhou. Fujian Hua Fei a target=" _blank "href=" http://www.91se91.com/ "> leather /a Products Co., Ltd. brand snails gloves is one of them.

At the current sports Expo, snail gloves have developed and produced a series of high-end sports glove products from the outdoors.

< /p >

< p > "we will launch our own fist products with the help of large and influential exhibitions, so that the brands will be famous before they can be recognized by more professional outdoor or outdoor enthusiasts."

Snail related responsible person said.

< /p >

< p > < strong > traditional sporting goods exhibiting rationally < /strong > < /p >

< p > although Anta appears on the scene of the Expo, it is difficult to conceal the decline of traditional sports products.

In the environment of the traditional sports products industry, which is deeply in the dilemma of inventory and profit decline, more local businesses are actively adjusting to the market and their own conditions. After adjustment, the "significance" of the exhibition itself is re evaluated according to the brand strategic planning.

< /p >

The 361 degree responsible person who was absent for P for the first time this year said that from the past year's evaluation of the effect after the exhibition, the sports Expo does not seem to have the cost performance ratio. Therefore, this year, according to the overall strategic planning of the brand, they quit the exhibition.

< /p >

"P >" after years of development, the domestic sporting goods brand has completed the basic stage of brand building. Next, it will pition from extensive brand wholesale to fine brand retail era.

In this environment, it is not your money to do the exhibition well, but the brand is well done.

Terminal stores are already the middle point of brand power and product strength, and the real brand power is scattered by dots. This is also one of the reasons why the exhibition platform is overshadowed.

Zhang Yongheng, brand director of precious bird (China) Co., Ltd.

< /p >

< p > however, in many people's view, the sports fair still has certain significance for the traditional sports goods brand.

"Due to the depression of the whole industry, the lack of timely response to the functions of the sports Expo platform and the reduction of merchants, the large sporting goods brand is unwilling to pay the cost to participate in the exhibition.

However, the sports fair is still a good platform for information sharing and trading for sporting goods brands.

Zhang Wenlong, chief consultant of Jing Dao strategy.

< /p >

< p > Zhang Wenlong suggested that in the future, the size of the sports fair might be reduced correspondingly, or some other industries, such as children's shoes, outdoor products, sports a target= "_blank" href= "http://www.91se91.com/", "clothing /a" and so on, should be introduced. The information displayed is no longer single. It will show some more practical things such as marketing mode innovation, commodity profits, products and so on.

< /p >