Yiwu Internet Expo Will Show You The Way To Decrypt E-Commerce.

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< p style= "text-align: center > > on the exhibition, many Internet traders share the experience of network trade < /p >

The P three day Internet Expo is being held at the Yiwu International Expo Center.

This exhibition attracted a total of 582 enterprises from Shenzhen, Shanghai, Guangzhou and other ten provinces and cities, involving a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > manufacturing enterprises, food business, express delivery and many other industries.

At the exhibition, how are the various business enterprises performing? How do they prepare themselves in the field of e-commerce?

Reporters take you to the Internet Expo to decode various network operators.

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< p > < strong > manufacturing enterprises: < /strong > < /p >

< p > < strong > > a href= "http://sjfzxm.com/news/index_f.asp" > men's wear > /a > brand annual enter ten million yuan < /strong > /p >

< p > < strong > network promotion fee is only about 100000 yuan < /strong > < /p >.

< p > industry doubt: traditional manufacturing enterprises are getting more and more networks. Many companies are willing to invest heavily in hiring talents, building websites and promoting them.

For a manufacturing enterprise that is not long after the Internet, how should we promote the online promotion? How much less is the promotion cost control for a year? < /p >

< p > Exhibition: Gu Yazi is a brand name menswear enterprise in Shishi, Fujian. This is the first time in Yiwu to participate in the Expo.

The company was founded in 2003, initially mainly for foreign trade. Since 2010, it has set up an internal trade team, specializing in the Internet market, with young men aged 20~35 as the main target consumer group.

In 2012, Gu Yazi's sales in Alibaba flagship store surpassed tens of millions of yuan, plus distributors, retailers and so on. Last year, the domestic market share was equal to foreign trade.

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< p > it is worth mentioning that the sales volume of online stores has exceeded ten million, but the network promotion fee last year only spent about 100000 yuan.

"Promotion is a step by step, advertising is afraid of no effect."

Gu Yazi manager Liu Qi said that last year the company's network promotion cost was about 150 thousand yuan, of which 100 thousand yuan was used to build a platform, that is, Alibaba flagship store's decoration, layout, promotion and so on. The other 50 thousand yuan was mainly used in new media marketing, such as micro-blog, WeChat and Baidu, Google and so on.

Gu Yazaki pays more attention to micro-blog marketing. If there are popular European and American dramas or hot events, workers will combine their products with current fashion elements.

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< p > Liu Qi thinks that foreign trade manufacturing enterprises must separate foreign trade and domestic sales when they sell domestic products online.

To do network promotion, we must have a plan, do a good job of platform construction first, and then do brand promotion. After a certain popularity and stable consumer groups, it is meaningful to put in the image advertisement.

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< p > < strong > food business: < /strong > < /p >

< p > < strong > West Point shop to abandon offline shop online < /strong > < /p >

< p > < strong > turnover in the first month is better than the entity store < /strong > /p >

< p > industry doubt: on Taobao and other major e-commerce platforms, there are many kinds of products.

At present, which products develop faster in the field of e-commerce? What kind of products do online shopping people prefer? < /p >

In the early May, Zhang Ying, the boss of the Chinese food chain in Yiwu, sold 18 handmade pancake to Tmall and Taobao.

He has adopted an inventory free mode of operation, and orders are made after the guest orders.

Orders in the morning, the next afternoon, the next morning delivery.

A month later, the online store turnover reached about 100000 yuan, reaching a physical store.

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< p > Zhang Ying introduced that because of its unique taste and technology, "Cartier" is popular among many people in Yiwu. In 2007, the store reached its highest peak, scattered in the chain stores of every district and street in Yiwu, up to 16.

But the high cost of rent, labor, raw materials and so on, quickly let the community store chain mode difficult to continue. Now, "Cartier" has only 4 stores in Yiwu, but later it has to pform into an e-commerce provider.

"The food is sticky, so long as we do well, the customer repurchase rate is high."

He believes that in the next 5 years, there will still be opportunities to make brand on the Internet platform.

At present, there is a mature biscuit shop in China, and the sales volume can reach three to four million yuan in one year.

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< p > in the field of electric business, < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > category has always been the only one.

But the information conveyed from this year's Yiwu Expo shows that there are more and more food products on the Internet, and most of them sell well.

Suichang online shop Association participated in the exhibition. Members of the association said that the members of the association mainly sold the special agricultural products in 9 counties and cities in Lishui. The business was particularly good. For example, the Dragon Boat Festival was approaching. A special zongzi produced by the association was able to sell two thousand or three thousand products a day. This time, the bamboo charcoal, green beans and crisp cakes brought by the association were also well sold.

It is reported that last year Suichang Online Association's online pactions reached 20 million yuan, and this year's target is 60 million yuan.

It is reported that Taobao and Tmall are also focusing on supporting food business, including imported food and green food.

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< p > < strong > electricity supplier rookie: < /strong > < /p >

< p > < strong > pformation enterprises first involved in electronic commerce < /strong > < /p >

< p > < strong > the middle and top grade route is the mainstream choice < /strong > < /p >.

< p > industry doubt: in the pformation of traditional manufacturing enterprises, some foreign trade personages are also starting to do e-commerce. The three party platforms such as express delivery, shop a target= "_blank" href= "http://www.91se91.com/", designer "/a" and so on are also in line with the electricity supplier rapidly.

However, how can the pformation enterprises locate the net sales products? Do they still have to spell prices on the Internet selling small commodities? < /p >

< p > Exhibition: Fang Zhu, a Taobao businessman from Shanghai, stopped for a while before taking part in the opening ceremony of the online Expo, and took away some information and business cards.

"Before I had an appointment with the boss, this time I would like to take a look at the stock market. I want to put some of it on the Internet to see the effect."

He said that summer clothing is mostly about style, but consumers are increasingly demanding quality.

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Ding Shengguang, general manager of "P grass" clothing, is an "old foreign trade". The decline of orders in European and American markets gave him the idea of selling domestically.

In the first half of last year, he set up an electronic business team specializing in Internet domestic sales.

The new company is positioning itself as a "women's pants expert". The products of high and new stalls don't take the old road of foreign trade price fixing.

"Must do culture, add value, price war is too bitter."

Zhang Yong, director of the company's operations, said that three streams of enterprises do sales, second class enterprises make brands, first-class enterprises do standards and culture.

Recently, the operation team of "Mi Cao dress" launched the concept of "28 degrees", which is the best body temperature for women at 28 degrees centigrade.

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At P exhibition, Shun Feng express, the first time to participate in the Internet Expo, put forward a personalized, one-stop warehousing and distribution service solution, which is very much concerned by the electricity supplier.

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< p > "the demand for differentiation of electricity providers must exist, and the electricity providers will also grow from small to big."

In the face of the current situation of "price war" in Yiwu express industry, Sun Guangxiang, head of Shun Feng express, said that with the development of e-commerce, the demand for high-end express logistics services will increase, so the company will not lower the price of service standards.

He believes that good express logistics services can help businesses improve profit margins and sales success rate and turnover rate.

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< p > < strong > industry bigwigs: < /strong > /p >

< p > < strong > large trading platform is wonderful. < /strong > /p >

< p > < strong > applied talents are more important than executives. < /strong > /p >

< p > industry doubt: Yiwu is a small commodity city. What are its shortcomings in e-commerce? What should we pay attention to when pforming traditional businesses and merchants into e-commerce? < /p >

< p > Exhibition: in the case of poor foreign trade, many Yiwu merchants have encountered "limit list", and it is difficult to continue to break through.

On the opening day, Lu Jianxin, Secretary General of the China Electronic Commerce Association, interviewed the new newspaper.

He mentioned that there should be a small commodity online trading platform in Yiwu.

"The effect of a trading platform is fantastic."

According to Lu Jianxin's assumption, this platform should have special button channel, belt channel, < a target= "_blank" href= "http://www.91se91.com/" > hat < /a > Channel...

For tens of thousands of merchants, this will be a platform for speeding up and upgrading, and it will also benefit the reconstruction of the industrial chain and ecological chain of Yiwu's small commodities.

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< p > he also mentioned that e-commerce is not equal to online shopping. There are three categories of electronic business: business, service and application.

If there are 10000 business enterprises, only 1 of them can be operated. For example, Taobao and Jingdong, there are 99 Kinds of services, such as third party enterprises, and the remaining 9900 are all application categories, namely, all kinds of shops and enterprises.

In the application of electronic business, physical enterprises occupy absolute again.

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< p > for Lu Jianxin, the traditional entity enterprise "touches the net", he gives his own suggestion. "Training of applied technology talents is more important than recruiting executives."

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< p > in the future, traditional entity enterprises will become the users and leaders of e-commerce, instead of being dominated by IT elite.

The reason is that the trade platform centered on the real economy will have strong attraction to attract logistics, enterprises and payment platforms to the industry, and form a cohesive force centered on industrial clusters.

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