UNIQLO Plans To Add More Than 1000 Large Stores In China In 10 Years.

Less than p ago, the famous fast fashion brand UNIQLO came to the Plaza in Guangzhou and opened its 200th store in China, less than 11 years after its first store opened in Shanghai in September 2002.

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< p > more than UNIQLO, although ZARA, H&M, MANGO or Muji, GAP, Forever21 are eyeing the Chinese market, but UNIQLO can be said to be one of the first fast fashion brands to enter the Chinese market, and seize the opportunity.

In addition, UNIQLO accelerated the pace of expansion in recent years. In 2011, 43 new stores were added to UNIQLO, which is relatively large compared with other brands. But in 2012, this number almost doubled, reaching 71, and became the fastest fashion brand in China.

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"P" this year, UNIQLO also "gallop".

According to the statistics of win win network, UNIQLO has opened 16 stores in the first four months of this year. New stores such as ZARA, H&M, GAP, Muji, C&A and so on are 4, 10, 5, 4 and 2 respectively.

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< p > < strong > China's sales will account for 1/4 < /strong > /p > 2020.

< p > nowadays, UNIQLO is the first brand of casual wear in Japan.

In 2009, Ryui Masa became the richest man in Japan. He was praised as the new generation of "God of management" after Konosuke Matsushita and Inamori Kazuo.

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< p > and according to the global billionaires list released by Forbes in 2013, Liu Jing is winning the title of Japan's richest man with a total assets of $13 billion 300 million.

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< p > however, Ryui Masa's goal is to hope that fast selling will become the world's first leisure a target= "_blank" href= "http://www.91se91.com/" and "dress /a" brand in five years.

As the biggest brand of Fast Retailing, we hope that the sales volume of UNIQLO will reach US $61 billion 100 million by 2020, which is five times that of UNIQLO sales.

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To achieve this goal, the Chinese market is an important part of P.

In UNIQLO's US $61 billion 100 million sales target, the Japanese market accounted for 1/3, and the European and American markets, China and China accounted for about 12 billion 150 million US dollars in the Asian region, accounting for about 1/4.

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< p > sales in a Chinese market are the same as those in the European and American markets, but Ryui Masa's plan has certain reasons for him.

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< p > according to the results of the first half fiscal year (September 2012 -2013 February) released by the fast selling group of UNIQLO parent company, although the sales of UNIQLO in the domestic market increased, its profits had declined, while the sales revenue of overseas markets had increased by a large margin. In the 54% and 39.8% of the sales volume and operating profit respectively, the mainland China and Hongkong and other Asian regions contributed most to UNIQLO's performance.

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< p > > strong > the world's largest flagship store opened in Shanghai at the end of the year < /strong > /p >

< p > UNIQLO has entered the Chinese market for more than ten years. In the future, it hopes to open 100 new stores in China every year, and plans to add more than 1000 large stores in 10 years.

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At P, UNIQLO began to explore new stores in the mainland of China.

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Last May, UNIQLO's first DRIVE-IN (self driving shop) opened in Shanghai, which has an area of about 2900 square meters. It will become the largest shop in Shanghai with a large number of products.

In the future, it will also open shop in Beijing, Guangzhou and other cities. < /p >

Before P, UNIQLO opened a new concept store with an area of more than 1600 square meters in the first department store of Nanjing East Road, Shanghai. Unlike ordinary UNIQLO stores, the store has made further improvements in store design and merchandising.

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< p > at the end of this year, UNIQLO will also open the world's largest flagship store in Huaihai Road, Shanghai, with an area of up to 6600 square meters.

At present, the largest flagship store in UNIQLO is located in Ginza, Tokyo, Japan, with an area of 4959 square meters, which indicates that UNIQLO wants to further expand its huge Chinese market.

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< p > in addition, in the case of the gradual saturation of the first tier city market, UNIQLO has set eyes on the two or three tier cities in China. In 2012, UNIQLO entered the two or three tier cities such as Kunming, Changsha, Shaoxing, Zhongshan, Guiyang, Anshan, Wenzhou, Jining, Taiyuan and so on.

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< p > however, there are many gaps in China's vast territory, the development of rich and poor areas, and the consumption concept.

Therefore, most brands will make different products and different marketing strategies for the 123 line cities in the development of China's market.

This is a big challenge for uniformed UNIQLO, /p.

< p > Ryui Masashiya said that the brand recognition of UNIQLO brand in China's two or three tier cities is relatively low, and the future will pay special attention to this part of the market.

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