2013 Brand Of Benetton On Milan Fashion Week

< p > the brand of Benetton participated in the Italy Milan knitting Exhibition "cheering! The great Italy knitting craft" exhibition was held in Milan, Palazzo Morando on June 23rd 3. The leading brand of knitted garments, Benetton, is one of the superstars in the exhibition. "~9"

By virtue of his classic works and a preview of works designed by You Nguyen, Benetton established its central position in the history of fashion and design.

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< p > the story of Benetton begins with a woolen sweater.

This woolen sweater was designed by Giuliana in the early 60s of last century for his brother Luciano. There is nothing special in the version, but it has bright yellow.

For that era, this is a revolutionary subversion.

After that, Benetton began to design reasonably priced, brightly colored knitwear for young people.

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Under P background, Benetton is naturally chosen as the "cheering, great Italy knitting craft".

The clothing, fashion and image Department of the Milan museum will jointly cheer for the knitted garments made in Italy.

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< p > visitors can visit the huge 3D loom made by designer Angelo Figus and watch the process of garment manufacturing, from raw materials to spinning, and from spinning to clothing design.

Federico Poletti and Figus, Giusi Ferr Woolmark cooperate with Woolmark company to assist the exhibition.

He said the exhibition aims to provide a pleasant and touching experience for the public.

The display of clothing in color, technology and size shows nearly a century of international creativity, all made by Italy.

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< p > the works exhibited by Benetton at the Milan fashion show are all carefully selected by You Nguyen. You Nguyen has been the creative director and chief merchandise officer of the brand since June 2011.

In addition to the exhibits selected from the Benetton archives, the exhibition will also showcase many You Nguyen 2012 autumn and winter exhibitions that have been successfully exhibited in major fashion shows.

The development process of clothing shows the history of technology and materials for visitors, and shows the strong cohesive force of brand style.

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"P" not long ago, Benetton participated in the large-scale exhibition "fashion analysis of knitted garments" held at the Momu Fashion Museum in Antwerp, Belgium. It is the first international dialogue on the history of knitted garments.

The move to Palazzo Morando in Milan is like Momu exhibition. Benetton is well known for its famous brands, including Chanel, Prada, Missoni, Vivienne Westwood, and Paolo, Errico, Boboutic and Paolo.

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< p > the exhibition enables people to understand the history of fashion in the last century through knitted garments.

In this history, Benetton will play an important role from the early simple coloured sweater to the latest fashion interpretation.

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