Zhangcha Town Is Competing With Xiangshan Knitting Industry.

In this exclusive survey, 2 representatives are selected. Knitting industry Clusters, to analyze the reasons for their success, problems and solutions, and explore the innovation and reengineering of China's knitting industry cluster, so as to find a way to promote sustainable development of the knitting industrial cluster for the knitting industry cluster to cope with the continuous decline of the current global economic situation and the worsening of the business environment.

advantage

Diversification of industrial combinations, increasingly differentiated varieties and diversification of knitted fabrics

2002 China Spin The Federation of industry has started the pilot work of textile industrial cluster area, so far, the knitting industry has made great progress. The industry cluster of knitting industry has developed rapidly and steadily, and the production technology has been continuously improved and the product has been covered comprehensively. clothing , Clothes & Accessories And industrial products.

The economic strength of the knitting industrial clusters in developed areas such as Jiangsu, Zhejiang, Fujian, Shandong and Guangdong has been strengthened. At the same time, Jiangxi, Henan, Hubei and other central regions have unique characteristics. Knitting industry Clusters are developing rapidly.

The specialty products of the knitting industry cluster mainly include knitted garments, fabrics, warp knitted products, socks, gloves and so on. The industrial cluster with knitted apparel as the main product is the main body of the knitting industrial cluster, which accounts for more than half of all the knitting industrial clusters. Its main products are underwear, bra, T-shirt, T-shirt, casual wear, sportswear and so on.

Most of these clustered areas are mainly counties and towns, and "one town, one product" and "one county, one industry". Under the condition of market allocation of resources, the industry concentration is high, the scale benefit is obvious, the matching is relatively complete, the production cost is low, and the interaction between industry and market makes the cluster area gradually become an important economic pillar of China's knitting industry.

　　 Matching and perfecting of Zhangcha knitting industry chain

As a traditional pillar industry, Knitting industry It played a vital role in the development of Zhangcha Town, Foshan City, Guangdong Province, and the signboard of Zhangcha's "famous knitted Chinese town" was set up.

The knitting industry of Zhangcha originated in the early 80s of last century, and developed rapidly in 90s. A more complete industrial chain was formed at the beginning of this century. In 2002, it was awarded the title of "China's knitted famous town" by the China Textile Industry Association.

After more than 30 years of development, Zhangcha's knitting industry has grown from a single processing to a supporting industry, including the yarn market, accessories market, machinery and equipment, printing and dyeing and garment industry, and has gradually grown into a well known Chinese knitted apparel industrial cluster with complete industrial chain.

In Zhangcha, the transformation and upgrading of textile industry has already achieved initial success. As a result, there are few independent brands in Zhangcha. Nowadays, a number of independent brands of clothing have been developed, some of which are even influential internationally. Under the guidance of government policies, a large number of enterprises with independent brands have emerged.

At present, Zhangcha's cotton yarn accounts for three of the world's total volume. Zhangcha is still the largest in the country. Mercerized cotton T-shirt Production base.

The knitting industry in Zhangcha town is also a traditional industry in Foshan. After years of development, the knitting industry of Zhangcha town has been dispersed from centralized to processing, from single processing to the industrial chain from yarn trade, fabric to clothing R & D and production. It has a modern knitting industrial park with complete supporting towns and villages, as well as complete industrial matching of machinery, equipment, printing and packaging, and has gradually grown into a well known and well knitted industrial cluster with perfect industrial chain and complete support.

Many enterprises in Xiangshan are international brands.

Xiangshan County, Ningbo City, Zhejiang Province, is the most famous knitting industry gathering place in China. It is also the most important export base for knitting garments in China. In 2004, Xiangshan county was named "China's famous knitting city" by the China Textile Industry Association and the China Knitting Industry Association.

The knitting industry of Xiangshan was founded in the late 1970s and early 80s. It has been striving hard through nearly 30 years of arduous pioneering work. Both the scale of assets and the total economic volume have made rapid progress.

At present, the Xiangshan knitting industry has initially formed a relatively complete industrial system, forming a highly internationalized advanced manufacturing base for knitting garments, including spinning, weaving, dyeing, printing, finishing, embroidery and clothing.

Xiangshan county now has more than 1000 knitted garment manufacturing enterprises to form cluster advantages, and annual production of 600 million knitted garments, including T-shirts, sports series, leisure series, underwear series and so on. Xiangshan produces more than 90% of knitted garments exported to over 90 countries and regions such as Europe, America, Australia, Japan and Korea. SANTA BARBARA POLO & RACQUET CLUB, violet, Adidas, Hai Nei Si, big foot board, Piao Ma, Carvey, Disney, Fawkes, An Ke, CK and other international famous brands in Xiangshan fixed point processing and production. 10 knitting garments manufacturing enterprises in Xiangshan, including Zhejiang Giant Eagle Group, Ningbo Yongnan Knitting Co., Ltd., Xiangshan Dongfeng Group, Ningbo Hongli group, Ningbo Fu Hong Knitting Co., Ltd., entered the top 50 of the national knitting industry.

In addition, Xiangshan county also has five major production and research bases, including middle and top grade knitted fabric center, dyeing and finishing center, printing center, information center and knitting Engineering Technology Research Center, which cooperate with Donghua University and Shanghai knitting Research Institute.

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problem

Small scale private enterprises are the main products.

Our country Knitting industry On the whole, the momentum of development is good. At present, it is in a period of rapid development, but there is still a big gap between China's knitting industry and developed countries.

Our country Knitwear The number of production enterprises is the largest, but most of them are mainly small and medium-sized enterprises, and their geographical distribution is relatively concentrated. They are mainly distributed in coastal areas and raw material producing areas as well as raw materials distributing centers. Regional development is uneven. Among them, Jiangsu, Zhejiang, Shandong, Guangdong, Fujian and Shanghai are 5 provinces and 1 cities with highly developed knitted apparel.

According to the special research report data of textile industry in 2013, state-owned enterprises accounted for only 12.13% of the national knitting enterprises, 23.1% of foreign-funded enterprises, and 64.4% of private enterprises.

In Germany, H&M shop can not find a "Made in China" clothing. The reason is that the core of competition is product. In the absence of an external market environment, one can expect only its own product. If the product is not attractive to the market, it can only have one result and withdraw from the market.

China's knitted apparel industry is the same as others. Textile industry Just like being in an environment of challenge and opportunity. On the one hand, the cancellation of trade barriers will undoubtedly stimulate the export of knitting products after the abolition of the quota restrictions among WTO member states. On the other hand, foreign capital and products will also enter the Chinese market.

　　 Zhangcha needs to work hard to participate in international competition.

With the development of knitting industry at home and abroad, the knitting market is becoming increasingly competitive. Many foreign-funded enterprises with abundant capital, advanced technology and high marketing methods have entered the Chinese knitting market. Taking part in domestic and foreign competition, the production scale, management mode, product quality and product quality of Zhangcha knitting enterprises are facing great challenges. The knitting market gradually reveals some problems. There are four main points:

First, there is a lack of unified planning within the cluster market, and the layout is not reasonable enough. Seven knitted city and cloth Market in the knitting Market area of Zhangcha, the knitted market, which was formed spontaneously in the early 90s of last century, lacked unified planning. The location of the knitting market was scattered and the layout was rather messy.

Two, the scale of enterprises is small. Although there are more than 1200 knitting enterprises in Zhangcha Town, all of them are private enterprises. The scale of enterprises is small, and a small number of well-known enterprises are removed. Most of them are small family businesses with 5 machines below, accounting for more than 70% of the total number of knitting enterprises, and their competitiveness is weak. It is difficult to take large orders and first-hand orders.

The three is the lack of technical strength, low product grade and low added value, especially the knitted garments are mostly based on imitation and sample processing, and have not formed their own brands.

Four, the marketing method is single, and the product market is narrow.

　 Xiangshan needs to develop its brand by opening up its domestic market

After decades of development, Xiangshan knitting industry has obvious advantages in the same industry in China, but there are also obvious deficiencies.

First, the product value chain needs to be upgraded. T-shirt The average export price is less than US $3, and there is still room for improvement.

Two, independent brands need to be nurtured. Most export knitwear do not have their own brands. The styles are mainly based on sample processing, and over 90% of the products are OEM and fixed brand production. Giant Eagle Inc's independent brand rate is the highest in the locals, and it only reaches 15%.

Three, the domestic market needs to be explored, 95% of products are exported, and the degree of dependence on exports is too high.

Four, the innovation ability is not strong, the product R & D design is relatively backward, imitation and innovation are few, resulting in low grade products, low added value and intense competition.

Five, the level of technical equipment is not high, and the advanced knitted garment production equipment is insufficient.

Six, there are not large scale enterprises and uneven development.

The seven is the lack of outstanding talents, such as foreign trade professionals, business management personnel, technology design talents.

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　 Measures

Strengthening policy guidance, building public service platform and building regional brand

The China Knit Industry Association has proposed to encourage the implementation of scale group and scale cluster linkage project construction in the knitting industrial cluster, and promote the optimization and upgrading of the industrial structure of the cluster. First of all, we should strengthen policy guidance. We should solve the problems of land, capital, transportation, electricity and environment, and promote the effective allocation of resources and elements in the cluster. Secondly, we should strengthen the construction of public service platform; thirdly, we should strengthen brand building and create regional brands.

China textile industry Yang Shibin, assistant president of the Federation and President of the China knitwear industry association, said about the way out for the knitting industrial cluster. "The focus of future China's knitting industry cluster work is to realize the linkage of large industrial clusters and large enterprise groups, and to mutualism, and to further achieve the quality and efficiency growth of the total economic volume under the technological progress, ecological security and innovation driven."

The future competition of knitting industry will be more intense, accelerating technological progress, adjusting product structure, improving product value added, implementing brand strategy, and comprehensively enhancing the competitiveness of the industry will undoubtedly be the direction of the future development of knitted apparel. The timely formulation of corresponding policies and measures by local governments can play a more positive role in guiding.

Zhangcha's transition to fashion industry

Under the background of industrial upgrading, Zhangcha has established a plan to transform and upgrade Zhangcha's textile industry to the fashion industry by introducing cultural and technological elements.

Zhangcha town has put forward a series of measures to develop the knitting market. First, set up corresponding management organizations, strengthen leadership and do well in service. The two is to strengthen the management of the knitting market, and implement a "three one" management mode of department coordination, one window charging and one-stop service. Three, we should do a good job in market packaging planning and improve the popularity of the knitting market. Four, we must rely on scientific and technological innovation to promote the optimization and upgrading of product mix. Five, we should gradually transform the existing knitting factories and change the external image of the knitting market. Six, we should speed up the structural adjustment of the knitting industry and optimize the industrial structure and product mix.

In recent years, Zhangcha has been promoting the optimization and upgrading of knitting industry in an orderly way. In order to promote the knitting industry in Zhangcha, Zhangcha town encourages enterprises to go higher, and promotes the competitiveness of enterprises from the aspects of brand, design, research and development, and new channel construction.

Zhangcha town responsible person said that Zhangcha allocated special funds to support enterprises to participate in international exhibitions, and produced promotional films, fashion magazines, etc., to boost Zhangcha's knitting industry "going out". At the same time, it condensed the confidence of Zhangcha knitting enterprises and made use of the knitting Expo to find more orders for enterprises and expand the market. Zhangcha will rely on scientific and technological progress and independent innovation, improve the high-end industrial chain, build regional brand and enterprise independent brand, and promote the transformation and upgrading of the knitting industry.

It is learnt that, in order to further upgrade the knitting industry, Zhangcha is making efforts to promote the construction of the fashion cloud platform, which is conducive to the textile cloud computing technology. Based on the knitted apparel industry, it creates a fashion cloud based on network marketing, brand promotion and service; and through "going out" to participate in international exhibitions, at the same time holding the knitted apparel fashion festival and other high-quality resources to "import", take measures to achieve the optimization and upgrading of the knitting industrial cluster.

　 Xiangshan seeks a way out in practical experience

The Xiangshan government is pushing ahead. Knitting industry There are many practical experiences in industrial economy.

To foster market players, the Xiangshan government adheres to the idea of "no big, no strong, no small but no living" concept, and long-term enterprise echelon cultivation. Through the support of elements, management consulting, policy guidance, door-to-door guidance and capital operation, a number of backbone leading enterprises have been nurtured. Through the promotion of small business growth project, 5 small business venture bases have been set up, and 100 key enterprises under the scale have been selected as objects of cultivation. They have been tilted in policies, funds, environment and training. They have provided solid guarantee for the improvement of the industrial chain and trained a strong reserve force for the development of scale enterprises.

To promote brand building, the Xiangshan government attaches great importance to the implementation of the brand driving strategy, specially introduced the brand support policy, and promoted the transformation of "no card", "OEM", "create brand" and "famous brand", and also created the regional brand of "elephant love". Any product that meets the quality standard can apply for the trademark.

To open up domestic and foreign markets, the Xiangshan government takes the lead in organizing enterprises to participate in various promotional fairs and exhibitions every year. Every year, they visit large customers on the site to pull markets for enterprises. On the one hand, enterprises set up marketing departments and R & D departments in Japan, the United States and Europe to consolidate and expand overseas markets, and on the other hand, they embrace the mainland and occupy the domestic market.

Build service platform. In formulating the knitting industry development plan, introducing the knitting industry support policy and constructing the knitting industrial park, the government of Xiangshan has also created several knitting industry public service platforms. Such as: Establishment Knitting Industry Association We should set up a knitting product testing center, set up a knitted display center, and invest in the construction of rent free and duty free knitwear market.

In improving the development environment, the government of Xiangshan has also formulated a series of policies in terms of technological innovation, talent introduction, credit support, project construction, production and operation, so as to create a relaxed and favorable environment for enterprises.