Five Preparations Should Be Made For Joining The Brand Clothing.

< p > comprehensive understanding of market < /p >

< p > first, we must make a comprehensive survey of the market and select the most potential brand agent.

First decide on the brand you want to represent according to the characteristics of the area you want to represent, including the level of prosperity, people's income level, education level and acceptance of fashion.

Then make sure that you want to sell men's clothing, women's wear or children's wear (now there are more women's clothing brands in the market, the larger the market potential, the greater the potential consumption power of the market, so most people will choose women's clothing); which segment of your target consumption age group is a woman (30-40 year old woman has a strong spending power, so many big brands will target the women in this age group); what's the approximate price you can accept?

The above questions should be considered as a very important and necessary part of your consideration at the beginning, because this will directly affect whether you can make profits in the agency distribution.

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< p > Research on different brand characteristics < /p >

< p > seriously study the brand you are going to represent, including its color, fabric, style, shape and characteristics.

Its fabrics are imported or homemade, and whether they are distinctive will affect the popularity of the market.

To see if its style is distinctive and whether it sells well in the market, the franchisee needs a market sensitive brain.

Another place that is easy to be overlooked is a a target= "_blank" href= "http://www.91se91.com/" > dress < /a > plate, which determines the size of the clothing.

Whether the sleeves are an inch or a inch away from the shoulders will directly affect the overall effect of clothing, and often determine the grade of a brand.

Therefore, we must ensure that the brand of the agent has a better plate shape.

In addition, regional differences should also be taken into consideration.

If you want to sell this dress in the north, the size of this garment must be larger. Conversely, if you want to sell it in the south, the size of the plate should be small.

Because the shape of the north is bigger than that of the southerners, otherwise, what good clothes do not have a desire to consume for them, but they can't wear well.

Besides, weather is also a factor to consider.

In the cold winter in the north, they will need some thick and warm a target= "_blank" href= "http://www.91se91.com/" > clothes "/a", such as leather jacket, and so on. The winter in the south is not very cool, they only need some thin sweaters.

In addition, for the northern region, we should pay attention to the winter, and the South should pay attention to the summer money.

If the < a target= "_blank" href= "http://www.91se91.com/" > brand clothing "/a" is characterized by summer wear, then it is suitable for sale in the south. Conversely, if winter clothing is the focal point, then it is suitable for sale in the north.

Otherwise, it will directly affect the sales of clothing.

And, what is the competitive brand that you are going to face with the brand, you need to analyze it carefully.

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< p > brand requirements for agents < /p >

< p > to understand the specific requirements of this brand to agents.

Many brands, because of their own image considerations, will require agents to set up exclusive stores or counters in specific busy sections, and often stipulate that the company is directly responsible for the decoration design of the store appearance, or that the design is to be decorated by agents.

In addition, there is also the problem of exchange rate.

Usually, if the agent can achieve zero exchange rate, the clothing company will give the agent a larger discount, otherwise, it will be less.

In addition, there is also a problem of deposit or margin.

This is usually related to the popularity of the brand, and is a guarantee for the brand image, so different brands will have different requirements.

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< p > check the strength of Brand Company < /p >

< p > clothing company's support for agents is also crucial.

Especially when you decide that the agent is a new brand, how much of your sales is closely related to the success or failure of the promotional activities of the clothing companies.

Second, make sure the clothing company has a stable delivery rate for you.

In addition, we need to know that there will be several Quarterly Orders for clothing companies.

This is clear, and at the same time, deepen your understanding of the strength of clothing companies.

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< p > "margin" to protect brand image < /p >.

< p > in addition, the < a target= "_blank" href= "http://www.91se91.com/" > designer "/a >" when the reporter asked about some views of the franchisee, he also pointed out: "now some franchisees are still holding some old ideas. They think I joined your brand and help you sell. Why do you want me to pay? This is because they do not understand that we have done a lot of work to make a brand and determine its market positioning. We prefer to give up the franchisee, and do not want to see that the brand image of their hard work has been screwed up.

So this is an image margin. We hope it will enable franchisees to ensure the image of our brand.

Today's clothing brands want to have their own long-term vitality, so they attach great importance to brand image, but some franchisees are not very clear about this. They are always getting entangled with us on this issue, which is a misunderstanding of their joining.

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