Chinese Clothing Association Feng Dehu: Improving The Competitiveness Of Children'S Clothing Industry Through Design Innovation

< p > the design of children's wear is getting higher and higher. < /p >

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< p > nowadays, China's family basically has only one child, and has entered the era of "grandparents, grandparents, six parents and one tube".

Because of the traditional concept of "no bitterness for children", children's clothes are becoming more and more sophisticated nowadays, and the demand and requirements for children's clothing are getting higher and higher.

As a result, the growing space and profit margins of middle and high end children's clothing are getting larger and larger. All parties are digging into the market space of children's clothing: the capital market favors and pays attention to children's wear industry, and throws olive branches to children's clothing enterprises frequently. Many sports and leisure brands have launched children's clothing, such as XTEP and Anta, showing their children's clothing in this year's clothing and Clothing Fair.

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< p > in the past, children's clothing design is more flexible, comfortable, safe and healthy, and has higher requirements for fabrics and accessories. Now it also requires novelty, fashion, design content improvement, and development from low end to middle and high end to meet the needs of different social occasions and lifestyle changes.

Children are no longer wearing sportswear and casual wear, but also need formal dress, formal dress, participation in speeches, Party, performances, weddings and other activities. Moreover, many brands are developing to the whole series and living hall. They not only sell children's clothing, but also sell all children's products related to children's cars, toys, washing, cleaning, household textiles and so on, providing "one-stop shopping" service, which is another important development trend of children's clothing industry.

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"P >", so children's clothing design and collocation have received unprecedented attention. The pformation and upgrading of China's children's clothing industry is imminent.

From a strategic point of view, the upgrading of Chinese children's clothing industry is a systematic project that needs to be promoted as a whole. From a methodological point of view, if we want to succeed in this system engineering, we must first make breakthroughs in some aspects, such as design, talent and brand. Therefore, holding children's clothing design competition is a pragmatic move.

Feng Dehu said.

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< p > guide works close to market demand < /p >

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< p > Feng Dehu introduced that the first contest attracted the attention of the designers and students from the professional colleges and universities with its professionalism and authoritativeness. More than 1200 entries were received, and 25 finalists had their own creative design ideas.

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< p > "we need to make the competition a" training ground "for children's wear design talents. We will explore a number of innovative children's design talents for the industry, effectively promote the design level of children's clothing in our country, and play an effective role in integrating and navigating the industry.

At the same time, the competition will provide a broader exhibition platform and business opportunities for enterprises, professional institutions, students and designers.

On this platform, I hope that the participants will not only succeed, but also experience, methods and practical experience, and even dreams.

Feng Dehu pointed out.

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< p > Feng Dehu said that the value of the competition is to serve the industry and enterprises better. Therefore, this competition embodies the professionalism and pays more attention to the service.

In order to better promote the seamless connection between creativity and industry and improve the market value of the works, outstanding works will be carefully made into garments, dynamically displayed and presented to the audience.

At present, 6 of the finalists have made their own garments, and 19 are working with Zhili children's clothing enterprises.

He believes that the process of docking is the process of integration. The contestants can deepen their understanding of the enterprise and understand the design of children's clothing, and enterprises can also find talents and retain talents from them.

The competition will further guide works closer to market demand and enhance their commercial value in this way.

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< p > promote the upgrading of industrial clusters < /p >

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< p > at present, Huzhou Zhili, Guangdong Foshan, Fujian Feng Ze, Chengdu dragon bridge four children's wear Town, Zhili is the largest children's clothing industry cluster, children's clothing production enterprises and related enterprises have more than 13000.

However, it is regrettable to Feng Dehu that in the Zhili, which is mainly based on the domestic market, although the daily output of children's garments exceeds 300 thousand sets, the vast majority of them are sold to 4 or 5 line cities, and can hardly be seen in a second tier city such as Beijing.

Over the years, these industrial clusters have been extensive development mode: to foreign and domestic enterprises OEM, the scale of production capacity, the number of enterprises is expanding, design and brand has become a short board, which restricts the further development of industrial clusters and enterprises.

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What worries Feng Dehu is that, with the change of market demand, with the growth of raw materials and labor costs, the advantages of P and the low end market are gradually disappearing.

"The development mode of industrial clusters must be changed, and new competitive advantages must be constructed. Only by pformation and upgrading can we survive and develop.

Just imagine that if each children's clothing is sold for more than 1 yuan, the 1 billion 100 million piece children's clothing in the weaving mill will be sold for 1 billion 100 million yuan.

Feng Dehu said excitedly, "although this competition is held in Zhili, we will gather the wisdom and talents of the industry. We will invite other relevant industrial clusters, well-known enterprises and related organizations to visit and participate in the competition, strengthen exchanges and cooperation, and explore the direction of the development of the industry."

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< p > Feng Dehu hopes that the children's clothing industry can take this opportunity to promote design innovation, improve the added value of products and upgrade the industrial level.

Through design innovation, we will enhance the competitiveness of children's clothing industry, promote the sustainable development of children's wear industry, and expand and strengthen children's clothing industry.

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< p > the theme of this competition is "children's dream". Feng Dehu has his own profound understanding: the pformation and upgrading of children's clothing industry and the creation of brand are the dreams of every children's clothing.

To achieve this dream, talents are the first.

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