Willing To Be Ambitious, Liao Wenwei Leads The Girl Next Door To Perfect Pformation.

< p > March 3, 2013, the eighteen anniversary of the next girl's entrepreneurship and the 10th anniversary celebration of the brand officially opened. The grand and warm celebration made all the guests present a brand new look. A prosperous corporate image has aroused deep echoes in the same industry.

After 18 years of development, the girl next door has pformed into one of the fastest growing brands in the fashion women's clothing industry.

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< p > when people are praising the outstanding achievements of the enterprises, they are all curious about the founders behind this brand: what kind of characters are Liao Wenwei who always keeps a low profile and avoids the media? In the short span of 18 years, she has created a fast fashion brand which is more and more popular among young female consumers in the fierce competition fashion market.

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< p > Liao Wenwei, general manager of the Anxi people in Fujian, the Communist Party member, the founder of the neighborhood girl and the girl fashion dress company of the neighborhood. He is capable, experienced, steady, humorous, and sharp in speech and unique in vision. He is an outstanding representative of the Chinese businessman who likes to fight hard and be practical and enterprising, and is a model for the intellectuals to go ahead and concentrate on their careers.

His success today is inseparable from his persistent insistence on his ideals. He is willing to be strong, ambitious, simple and friendly. He is born with a unique entrepreneurial temperament. < /p >

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< p > -- from a poor farm boy with a dream to an enterpriser with ambition and vision, Liao Wenwei's growing process and entrepreneurial road all reveal his wisdom from a "grass root" how to stick to a series of simple values and aspire to change his destiny.

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In the childhood of P, Liao Wenwei worked with his mother to the production team to earn work points and grew up in an arduous and poor life.

When he was hungry, he had a deep impression on his heart. Once a year, he made clothes by ticket, and he always wore a coat that could wear for several years.

Though he was suffering from poverty at that time, he did not get trapped and grew up. On the contrary, he was poor and ambitious. Because of his poor family, he carved his dream of "big business" early in his heart.

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< p > Liao Wenwei's business experience has sprouted when he was young: in his early years, Grandpa sold the seafood purchased from the seaside in the street. Because the price was cheap and reasonable, the sale was welcomed by the villagers. This simple business practice, which he understood as "small profits but quick turnover and substantial public benefits", has far-reaching influence on his business philosophy in his later venture.

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P, 1989, after graduating from college, Liao Wenwei, a youthful young man, began to show the courage to take the lead in the world.

Just as he dares to be bold and ready to grasp the opportunity, in 1995, the opening of "Quanzhou Dashi" clothing store in Zhongshan Road, Quanzhou, injected new vitality into the bustling year, and opened up new business opportunities.

"I not only want to do business, I want to make a meaningful business, I want to make the service distinctive, so although I am only a small shop less than 12 square meters, my business objective is to serve more than 95% of the salaried class and students."

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< p > at that time, although it was only a small shop, it was because of Liao Wenwei's "not playing the cards by common sense", it created many "first" in Quanzhou that year: the first day sales volume, the first effect, the first.

"Kim Dashi" quickly became a well known clothing store.

When everyone was immersed in the prosperity of Zhongshan Road without realizing the expansion of business, Liao Wenwei had quietly opened the layout of second or third stores.

In his mind, development is the absolute principle. The business layout of the early stage of business has already taken shape.

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< p > Liao Wenwei's wish is also reflected in his sense of mission, responsibility for society and gratitude to his colleagues.

In 2012, China's economic situation is in a complex and changeable stage, but Liao Wenwei sniffed the "good opportunity".

So he made a landmark decision on the development of the girl next door: building a strategic base and a business office center in Guangzhou to provide rear protection for the enterprise to fulfill its mission! < /p >

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"P > Liao Wenwei convened the core executive team and said his decision. He said to everyone:" the girl who lives next door to us today depends on the diligence and efforts of all the neighbors. In my mind, there is always a sense of mission. With the development of the company, we must build the rear area to ensure the responsibility for thousands of families and even tens of thousands of employees who are closely related to the girls next door. This is also the social responsibility of the girl next door. We should be grateful to every neighbor who contributes and pays to create a good development platform and working environment for them.

We must share the win-win situation and work together to achieve this great vision.

In his simple words, everyone read a sincere, broad and magnificent momentum.

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< p > Zhijian < /p >

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< p > - Liao Wenwei once said that he appreciated Li Jiacheng very much and appreciated Li Jiacheng's ability to start from scratch and appreciate Li Jiacheng's sincerity, trustworthiness, dedication and perseverance.

Yes, Liao Wenwei's strong will, dedication and dedication have been widely praised by the industry.

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Liao Wenwei recalled when he first talked about the Asian financial crisis that he encountered in 1997 when he first started his business, which was a great blow to his career.

"At that time, not only was it affected by the financial crisis, but the shops were blocking the flow of people near the shops. There was almost no business. The performance of a few hundred dollars a day could not even afford the rent."

Almost all shops began to get into trouble. Jindashi clothing store experienced the most painful period at that time. Like many clothing stores, jindashi was under tremendous pressure.

In 1999, Liao Wenwei had thought about giving up, but the spirit of perseverance and strong perseverance made him choose to stick to it.

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< p > he firmly believes that the pformation of management ideas will lead to different results. At this time, Liao Wenwei has put all his capital on the business of clothing stores.

As a result, some clothing stores disappeared, and his clothing store took a new step.

He thought he had been unusually enlightened in this financial crisis. "I learned a lesson from the financial crisis - to die and die."

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< p > Liao Wenwei can be said to have a natural sense of the way in which clothes can be run. He can seek perfection from every detail.

Taking the image design of the shop as an example, he thinks that besides the goods and services that can be provided, the image of the shop has a positive effect on the business. The earliest design and decoration of the girl's shop next door is done under the guidance of his stroke. "He is not an ordinary boss. Sometimes, I think he is more professional than me. He can tirelessly modify every detail to achieve the desired effect he wants."

Speaking of Liao Wenwei's perseverance and firmness, every person who has dealings with him seems to have the same evaluation. "He is very trustworthy. He is persistent in his determination, meticulous in matters, strict in work and careful."

It can be said that Liao Wen, Wei Zhicun's lofty and indomitable superhuman will is reflected in every detail.

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< p > plain, < /p >.

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Liao Wenwei, who has grown up in all walks of life, is still plain and frugal. Even his ideas of management and management are so easy to understand that people are deeply rooted in P.

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Liao Wenwei, who grew up in a rural education family, has a simple mind and fluent writing. He speaks widely among the staff in the neighborhood, and some of his important ideas in the neighborhood girl are widely circulated in P.

In fact, Liao Wenwei's management thought is easy to understand. He often compares work cases with life events, which is just right and thought-provoking.

"We have followed this rule all the time." when you are hungry, you will eat again. "When many franchisees want to join, they will ask me how the girl next door is distributing. I will tell them that, like we are making tea, you drink, the cup has the space to pour tea, and I will pour the tea into your cup. If you do not drink, the cup is full, you will no longer pour tea into your cup.

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In the communication with Liao Wenwei, many people feel that P is vivid and vivid.

"Our goods are like a dish, and what dishes are matched with them." "sitting in an office can't do what customers want," to open legs and open their mouths, to ask more questions, to listen more and communicate more "." we want to hear the gunmen to command the battle "," stand on the moon and look at the earth, the whole world is yours ". These are the presentation of the essence of Liao Wenwei's Thoughts on entrepreneurship. He encourages employees to try all kinds of new ways of thinking and learn new ways. He believes that in the era of information explosion, knowledge is updated very quickly, and we need to pick up old and new products and keep pace with the times.

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< p > thrift and frugality are like housekeeping.

Liao Wenwei advocates within the girl's house that there should not be any money to spend, and the frugal place should be saved by a penny.

He not only asks his employees to form a habit of thrift, but also practises economy with himself and his family.

"Thrift is a virtue. The money we earn from hard work should be spent on the blade."

Like other successful domestic and foreign enterprises, Liao Wenwei has long agreed with the truth that cost control can not be saved only by saving. Unlike other companies, the girls in the neighborhood do not make their work formalistic, but lead the company to do meticulous and meticulous work in every link.

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< p > "I don't know about clothing production, but I'm not afraid I don't understand. I can find someone who understands it.

The core value of the girl next door is "sharing and win-win". I can make profits to others, and win win is the long way to do business. Only when everyone makes money, can enterprises grow and grow.

The idea of win win is everywhere in the whole neighborhood girl's system. Under the guidance of this idea, Liao Wenwei leads the neighbourhood people to take a firm step forward, so that the girl next door will rise rapidly in the fierce competition in the domestic fashion chain industry. Every neighborhood has been called "a full and passionate year".

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< p > affinity < /p >

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< p > no matter in the work or in life, Liao Wenwei's unique affinity is very impressive.

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< p > 1986, Liao Wenwei was admitted to the agricultural microbiology specialty of Fujian agricultural college.

During the university period, Liao Wenwei's leadership, organization and coordination ability was most effective. He served as the monitor and chairman of the student union.

He was responsible for his work, quick thinking and cohesive force. Under his leadership, the class organized and planned to carry out the practice, together with letinous edodes, to help students with difficulties and work together.

As a result of outstanding performance, during the period of school, Liao Wenwei received the high praise from the school leaders and classmates.

"He is very diligent, his brains are flexible, and his classmates like to be with him. I remember that he was carrying the letinous edodes that we were looking for together with our classmates."

He is always full of passion and energy, so long as he is there, there is no work that can not be done.

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When p was born in China, the retail chain of clothing was still in its infancy. Liao Wenwei silently waited for the opportunity in the coastal city of Quanzhou, a hometown of overseas Chinese. He integrated his thoughts into the largest and most active private enterprises.

Nowadays, the success of his career is inseparable from his easy-going and intimate style of life.

Unlike other entrepreneurs and elites who make clothes, Liao Wenwei is neither a famous school nor a designer, but also has no experience of studying abroad. He has always lived in the grass roots class.

Perhaps because of this, his business philosophy and conception are different from those of many clothing retail businesses at that time.

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More importantly, Liao Wenwei adheres to the steady development of business ideas. He thinks that the girl next door should build a community of interests with franchisees. The girl next door should protect the interests of the franchisee. The girl from the neighbourhood started with a profitable shop as the bottom line for the development and expansion of the shop.

"Every franchisor annual meeting, we are more concerned about how to promote the development of the coming year, to provide more development channels for franchisees."

It is Liao Wenwei's idea of responsibility for franchisees that shortens the sense of distance in the field of "cooperation", and makes the franchisee feel more cordial, so that the girl next door has a unique position in the same industry.

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< p > the next ten years will be a critical period for the girl next door to continue to achieve leaping development.

I believe that under the leadership of such a big, strong, simple and friendly entrepreneur, the distinctive girl next door will surely become famous in the world. It will soon become the leading fashion brand of Chinese fashion clothes. "/p".