Harvard Graduates: Starting From The Legal Cross Boundary Underwear Business

< p > the mixture of Vitoria Secret (Victorias Secret) and eyeglasses business Wahl (Warby) is a Ampex Corporation (Ampere).

The e-commerce underwear start-ups in New York have adopted a completely new way to sell underwear, according to the styles of customers, send them different sizes of underwear, so that they can leave a most suitable product.

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P Jiabei, co-founder of the company, said: "our customers especially like to try on underwear at home, because this is a very private product" Jiabei Chen.

Trying to wear in a store may be interfered. Buying underwear on the Internet may be risky.

We offer the best choice, you can see the products in person, and you can enjoy free delivery and free return service.

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Chen Jiabei, P, a manufacturer of adjustable underwear and corset, has gone through an interesting way. This road has some origins from the legal profession.

Before the Ampex Corporation was founded, the 28 year old law school graduate of Harvard University worked in her seemingly dream job, working in a top law firm, but she felt that her career choice was not right.

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"P," she said, "the reality is that I am not at all aware of this. Although I really like my colleagues and feel that I am doing the best job, I believe this company is very concerned about me.

The positive factors in my previous job made me more or less difficult to give up.

On the one hand, I have the best position I can get.

On the other hand, although I have the best position I can get, I still don't like this job. "

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< p > she always has the idea of starting a business. She and a friend gathered golf balls at nearby golf courses and sold them to the golf course. Chen Jiabei understood that she wanted to turn her future career into a field she could totally control.

With the instinct of self startups, the interest in fashion and the keen sense of sales, after all, underwear is an industry worth $30 billion a year - she founded Ampere company.

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< p > she said, "I always like underwear, but it's hard for me to find a suitable size in my favorite style. I am a small and full girl.

My co founder has a more standard figure, but she always wears the wrong size in her life.

We soon realized that for most American women, the shopping experience of underwear is not ideal.

After our in-depth study of the market, we realize that in addition to solving a very important issue for American women, underwear is a large industry in the United States and around the world, and there is still great potential for new companies to enter the market and truly build their brands.

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< p > Chen Jiabei and her co founders adopted their own practice to run their businesses. They design underwear by themselves, and Chen Jia Bei even went to China's rural areas to contact manufacturing factories. She had not found a suitable manufacturer in the United States.

In order to present their products to a wider audience and build brand awareness, they recently started holding underwear parties based on the old-fashioned Tupperware Party (Tupperware, a private buying party).

Although she admits that starting her own business is like a roller coaster ride, Chen Jiabei does not regret switching from the legal profession to the underwear industry.

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< p > she said, "lawyers serve people.

They are an integral part of most business pactions, but in the end they usually have to realize others' wishes.

To be a businessman means to conceive your vision, mobilize the resources around you, and make your wish come true.

This job is more suitable for my personality.

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