The Woman Behind Zheng Jing'S Fashion Week

< p > Zheng Jing, born in 1971 in Hunan, China, is a tea merchant family.

The brand of "expensive step" she started in 1997 started from scratch, from small to large, is the process of brand development, and epitome of Zheng Jing's business intelligence and unique personality.

Zheng Jing is naturally confident, cheerful and even partial. After 15 years of vicissitudes, her valuable brand has already shown a royal style in the same industry.

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Zheng Jing is no doubt a lovely person. Although sometimes her adorability is honorable and sometimes her adorable performance is fearful, she conquers almost all her people in this way.

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< p > for the loyal fans of your women's shoes, they are especially willing to believe that the woman behind the brand - the owner of the expensive step Zheng Jing was born with crystal shoes. At least her mother should have had a beautiful crystal shoe dream when she was giving birth.

But the fact is, when Zheng Jing was born, her mother, the gentle and primary teacher, looked at her eager husband with a little nervousness. After all, Zheng Jing had already had a 7 year old daughter before he was born.

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< p > that was 1971. Zheng Jing was born in the beautiful Mount Yuelu of Hunan.

His father, the serious and meticulous engineer, had forgotten everything about his son at the moment when he saw her.

Of course, his joy at that time was purely a father's instinct reaction, because he did not know that Zheng Jing inherited the beauty of her mother's family in addition to the beauty of her mother's family. Zheng Jing's mother was a big lady who grew up in a tea merchant's family.

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< p > Tiffany's breakfast < /p >

< p > "I don't want to have anything until I find a place where I am with my favorite things.

I don't know where this place is, but I know what it looks like, it's like Tiffany. "

When the classic lines of the classic Hollywood blockbuster "Tiffany's breakfast" were told from Audrey Hepburn's mouth, the women went crazy for their own Tiffany.

For Zheng Jing, Tiffany was the brand she built in Hongkong in 1997.

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< p > "which shoes do women like best?" < /p >

< p > "the pair in the shop window."

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< p > in the concept of fashionable women, she always lacked a pair of shoes.

And Zheng Jing's fashion brand legend has just started.

The blueprint for Zheng Jing's step is: standing at the window of the most expensive department stores in the country, there are beautiful women like Audrey Hepburn. They know beauty and appreciate beauty, and find the place you like eventually with your crystal shoes.

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< p > Zheng Jing asks herself a question. Why do women become obsessed with Tiffany? Can your step become Tiffany in shoes products? < /p >

< p >, so she began to spend time studying Tiffany, the brand with aristocratic blood. She found that people still liked to evaluate how long the workers spent the workers, and how much they spent on the customers, which seemed to be the only way to make consumers think of the nobility from the bottom of their hearts. "Tiffany"

But when Zheng Jing looked at Tiffany's products very closely, he found that the more powerful things, the more shocking they are, the real quality.

Zheng Jing decided to design shoes with such qualities.

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< p > Zheng Jing knows that if you want to build a hundred years brand of shoes, you should first make efforts in research and development.

Because the trend of shoe products is just something of representation, and technology is the core competitiveness of the brand.

Therefore, at the beginning of the brand building, Zheng Jing gave her designer a difficult problem: how to solve the beautiful but uncomfortable problem of high-heeled shoes? < /p >

< p > this is Zheng Jing's personal experience as a woman.

She often saw some beauty pageant or fashion show on the show, high heel shoes were not fit, the phenomenon of model fall, and some movie scenes such as the heroine walking with high heels in her hand, high heels became women's love and hate.

This is no good. Zheng Jing wants to design comfortable and beautiful high-heeled shoes. This is also her own dream for many years. She dreamed that she was dancing freely in her crystal shoes.

In order to solve this problem, Zheng Jing hired foreign designers for a high salary, and discussed with them the fashion shoes that fit Chinese women and merge with international fashion.

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After P solves the quality problem, another problem before Zheng Jing is how to create a brand culture.

She knew that for women, in addition to giving them a beautiful quality product, they had to give them a beautiful dream.

So Zheng Jing started a brand culture promotion campaign after another, and Zheng Jing pushed the "foot fashion" to the forefront of fashion.

In fact, feet are always a secret part of a woman's body.

Fashion masters pfer their sexy parts from the neck to the chest to the waist to the ankle, and feet become their next focus.

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In the classic case of P > Zheng Jing, there is a salon called the breakfast of Tiffany.

You will regularly organize such salon activities, inviting journalists and VIP VIPs to show up tea and coffee on the scene.

Background music is the theme song "Moon River" in Tiffany's breakfast. The projector displays the classic lens of Tiffany's breakfast. A real model dressed like Audrey Hepburn is gracefully passing by and holding crystal shoes with expensive steps.

Like dreams, life can be spent in such a leisurely way.

After the end of salon, each guest received a breakfast honey with the key step and the breakfast of Tiffany. When you opened the honey bottle gracefully on the second morning, you immediately thought that after breakfast, you must wear the latest season's expensive women's shoes.

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< p > walking at the forefront of fashion, < /p >

< p > according to Zheng Jing's idea, the new product launched by your company must lead the domestic trend for 2 to 3 years. "The president has almost failed to achieve the goal for us. That is to say, after 2 to 3 years, the Chinese women may be catching up with this fashion.

The president firmly believes that your customers are confident and full of women who can grasp and enjoy this trend 2 to 3 years ahead of schedule.

It's hard to imagine. "

Designers at the center for design and development were obviously not very adaptable at the beginning, but when Zheng Jing threw the top women's shoes samples in front of them in various trade fairs, expositions or abroad, they knew that the president was serious.

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< p > Zheng Jing constantly strengthened her viewpoint to the designers: look at the seemingly ordinary shoes as works of art.

This is also the ultimate goal pursued by Zheng Jing and the core of corporate culture: "let beautiful Chinese women be more confident, and make confident Chinese women more beautiful."

Let the feet of Chinese women go out of the world trend.

With such a firm belief, the designers finally began to act. They began to collect the latest fashion information in the world according to the fashion targets formulated by Zheng Jing, keep the fashion trends around the world in a timely fashion, and keep close contact with fashion consultants and design consultants stationed in Paris, Milan, New York, Tokyo and other fashion capital, so as to quickly launch the exquisite products that lead the cutting-edge fashion, thus ensuring that the shoes of your shoes always walk in the forefront of fashion.

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< p > now, if you ask Zheng Jing what her biggest wish is, she will be ambitious to tell you: "let China and billions of women in the world enjoy the taste and quality of your step, and experience the beauty and beauty brought by your step."

This is a challenge, but this is not the biggest challenge. The biggest challenge is: Zheng Jing hopes that everyone will be happy to do that.

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< p > "happiness, this is very important. Compared with happiness, everything else is second, including making money."

Zheng Jing has his own unique opinions and interpretations on happiness: "bosses and employees are bosom, team is happy, service is intimate, customers are happy, and customers communicate with customers before the sale.

Employees are not only selling shoes that are expensive, but also spreading happiness. Customers buy more than just shoes, but they also collect happiness.

In this way, people do not want to leave their steps because everyone does not want to leave happiness! "/p

< p > "then what is happiness?" a reporter threw Zheng Jing a philosophical question.

Zheng Jing once again showed her natural ability to solve problems: "happiness is if the full score is 100 points, but I gave you 101 points."

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P, in fact, everyone has the ability to be happy, but not everyone has the ability to share happiness with others around him.

These people include his family, his friends, his work partners, his customers, his customers...

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< p > single music is not as good as music. Zheng Jing did it.

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< p > if the international top brand is still the myth of this era, then a group of Chinese local brand entrepreneurs with ideals and practical experience will become the representatives of the myth.

Will you change the rules of the whole footwear industry? In the face of this problem, Zheng Jing has done something thoughtful: "this line can only look forward, not backward, is it?" < /p >