Chongqing Fashion Gentleman First: Want To Buy Bell Bottoms And Go To Sea.

< p > Xu Rongcan, with his intelligence and talent, introduced Cartire, Dunhill, Givenchy and other international top fashion clothes to Chongqing. From the top costume of the metropolis to the creative property of Western orts, he deducts the fashion industry most vividly. It is called "the first person in Chongqing."

Because he particularly loves Armani brand clothing, he has another term -- "Mr. Armani".

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< p > people may not think that the "Chongqing fashion gentleman first person" who has hundreds of millions of people is a real farmer's son.

What kind of mysterious person is he? < /p >

< p > farmer's son < /p >.

< p > to buy bell bottoms and go to sea. < /p >

< p > Xu Rongcan, tall and thin, is working in a large office and staff, dressed in light yellow cotton and linen casual shirts and casual pants, with short hair on his thin forehead. It looks fashionable, capable and full of affinity.

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< p > who knows, the first person who owns hundreds of millions of people and the legendary Chongqing fashion gentleman is the son of a real mountain farmer in Bishan, Chongqing.

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Xu Rongcan graduated from secondary school in 1985. P was assigned to the Department laboratory of Southwestern Normal University.

He was born with a natural preference for fashion.

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< p > "when I wore bell bottoms at that time, my biggest wish was to earn a sum of money to buy a bell bottomed trousers."

So Xu Rongcan went to sea and opened the first bar in Chongqing outside the school gate.

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< p > 1992, with the first pot of gold earned from the opening of a bar in the sea, Xu Rongcan sang "the story of spring" and went to Shenzhen to make a fortune in the world. After a year, he returned to Chongqing almost penniless.

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< p > "at that time, Dacron was popular in Chongqing, and the most popular place in Shenzhen was cotton clothing."

So he used a little money to return to Chongqing in Shenzhen by passing a batch of pure cotton clothes, which saved him in despair.

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< p > the first person in Chongqing's top costume < /p >.

< p > one breath agent 17 international brand < /p >

< p > Xu Rongcan has a close relationship with top fashion clothes and has a little-known story.

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"P" in 1996, Xu Rongcan carried 6000 yuan to visit Hongkong.

"At that time, it was 2000 yuan for The Peninsula Hotel to stay in Hongkong for a night. I still chose to live on the peninsula."

Xu Rongcan said he likes fashion, The Peninsula Hotel is the pronoun of Hongkong fashion, and can grow in fashion.

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Less than P, that is, this trip to Hongkong, he met the Asia Pacific region's largest fashion apparel agent and dealer -- Xiao Wanyi, President of Hongkong rainbow group.

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< p > "she is quite my master."

Xu Rongcan said, "master thinks I have a natural feeling about fashion. Later, she gave me some of the big international cards, including BOSS, Givenchy and so on."

Xu Rongcan said that it was not easy to get the agency rights of these brands, and he did not have the strength to represent a brand at that time, but he hardly got much energy to get 17 international brands in Chongqing.

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< p > 1998, the Metropolitan Plaza opened, and Xu Rongcan opened 17 stores on the first floor. The first time in Chongqing, the citizens of the city saw Cartire, Dupont, Dunhill, BOSS, Givenchy and other international costumes.

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< p > 2000, Xu Rongcan registered in Italy "sand boat", owns its own international clothing brand, has been registered in 43 countries around the world.

In 2001, he landed 140 acres in Bishan, set up a "sand boat" brand research and development and production management base, stores in Beijing, Shanghai and other cities, with annual sales volume of 150 million yuan.

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< p > Xu Rongcan has become the first person of Chongqing's top costume.

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< p > the pioneer of creative property < /p >

< p > introduce fashion elements to building < /p >.

< p > 2005, Xu Rongcan looked at commercial real estate.

In his view, the introduction of fashion elements into real estate is to carry out fashion to the extreme.

Therefore, he is more willing to name his creative real estate.

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< p > "I find that excellent architectural designers like Italy are almost all excellent fashion designers. I want to introduce fashion elements to Chongqing architecture."

In 2005, Xu Rongcan invested 5 hundred million yuan, and collected more than 70 acres of Airport Road in Chongqing's open area, and prepared to build the Western orter shopping plaza with a total area of 80 thousand square meters.

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< p > ordinary red brick cement has become a fashion element in Xu Rongcan's hands. Western orlies has become a fashionable architectural coordinate on the airport road.

At present, dozens of top tier international apparel brands and more than 100 domestic first-line brand clothing have been signed into Western outlets.

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In the second half of this year, Xu Rongcan will also build 3 outlets in Shenyang, Wuhan and other provincial capitals, P.

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< p > he later took 17 international brand agents and introduced fashion elements to the building < /p >.

< p > Xu Rongcan: 43 years old, Peking University MBA degree, member of China Young Photographers Association, chairman of Chongqing sand boat Su Ge clothing Limited by Share Ltd, in charge of Cartire, BOSS, Givenchy and other 17 top international brand agents, with hundreds of millions of assets.

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< p > Feeling: Shou Ye is innovating < /p >.

< p > from the original top brand agent to its own international brand, and now to the creative real estate, Xu Rongcan always chooses to turn luxuriant at every peak of his career, which has also made him a challenge to every summit.

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< p > he said that entrepreneurship is important in innovation. "If the success at the beginning of a business depends on courage and opportunity, keeping the business more depends on the wisdom and creativity of the entrepreneur."

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< p > dialogue: fashion is a feeling < /p >.

< p > reporter: as "the first fashion gentleman in Chongqing", what do you think is fashion? < /p >

< p > Xu Rongcan: not all brand names are added. You are the representatives of fashion. Fashion is a feeling, a kind of temperament, and a healthy and natural taste.

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< p > reporter: what are the requirements for entrepreneurs to engage in the fashion industry? < /p >

< p > Xu Rongcan: I think that not everyone is suitable for fashion business, and engaging in fashion industry has higher requirements for entrepreneurs, such as cultural connotations, ways of thinking and sensitive talents to fashion.

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