Jin Weijun, President Of Noah Home Textiles, Spoke Of Success And Innovation.

Less than 9 years ago, Jin Weijun started the road of home textile production and Entrepreneurship with more than 2000 yuan. After 9 years, the 40 year old Xu village has become a general manager of an enterprise with an annual output value of 80 million yuan. P

In the next 9 years, he also wants to expand his sofa cloth production to curtain fabrics and other terminal products, and continue to write his own home textile road.

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< p > due to "pure love" entrepreneurship, < /p >

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< p > Zhejiang Noah Textile Co., Ltd. is a home textile enterprise mainly producing sofa cloth. Its production of circular cut velvet sofa fabric is unique to China.

Jin Weijun, the general manager of the company, was wearing a white shirt and jeans, and could not see the mark of 40 years old on his face.

He said with a smile that he was still at the age of starting a business.

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< p > and his real entrepreneurial path should be counted 9 years ago.

Jin Weijun told reporters that before 2000, he was building materials business in Nanjing, Hangzhou and other places, but the work was not smooth.

In 2000, he saw many domestic textile business done well in his hometown, when he was 31 years old, he began to start his own business with only 2000 yuan of assets.

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< p > in Xu Cun, home textiles as a traditional industry, has a good foundation and broad market.

Jin Weijun began to aim at the production of sofa cloth.

The reason for the release of sand, Jin Weijun said, is purely a kind of love, feel good.

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< p > a bold product upgrade < /p >

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Before P, before 2008, much of Noah's sofa cloth was sold directly or indirectly to foreign textile enterprises like Xu Cun's many export oriented textile enterprises. Its foreign market share accounted for 80%~90% of the entire sales market of the company.

Most of the sofa fabric and fancy innovation rely on foreign designs, and the main products are the traditional flat flower sofa fabric of Xu Cun.

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< p > if there is no financial crisis, such export enterprises may also develop smoothly in Haining.

But the change of Noah's textile has been going on quietly since 2006, because Jin Weijun saw a bright future for a new product.

At that time, many customers brought a sofa fabric with a solid pattern and a velvet circular fabric, asking if Noah could produce it.

Through various channels, Kim Wei Jun understands that this kind of fabric is called "circular cut" fabric.

Compared with the traditional sand release, the biggest feature of this cut pile fabric is that its surface pattern is three-dimensional, its handle is layered, its color is bright and its color fastness is high. It is widely adopted by many high-end customers abroad.

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< p > unfortunately, the product is monopolized by foreign producers.

In the domestic market, no enterprise has been able to produce such knitted fabrics.

Considering that this is a rare business opportunity, Noah textile introduced Belgian METEX loom loom in 2006, and sent technicians to Belgian and other places to learn operation technology.

At the same time, Jin Weijun has also recruited 7 high students from the design colleges and universities to design new styles and flowers for the company's products, and to establish the home textile research and development center of Noah's own.

During the two years from 2006 to 2008, Noah textile invested about 20000000 yuan, introducing 8 Belgian textile machines and German finishing equipment to produce new products.

However, in the past two years, Jin Weijun's expected cut fabric has not been produced on a large scale.

On the one hand, equipment is constantly debugging, products are constantly developing, and on the other hand, the market is slowly accepting such brand-new high-grade products.

In the second half of 2008, the fabric of circular cut velvet was truly opened to the market, and at this time, many export enterprises in Haining were just beginning to suffer from the financial crisis.

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< p > repel the crisis < /p > with the "exclusive product".

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< p > the impact of the financial crisis on Haining's export sales is obvious, and Noah's textile has not been spared.

Jin Weijun said that because of the decline in foreign market demand, Noah's traditional sofa cloth has dropped by 30% to 40% in the US and European markets.

Originally, a list of tens of thousands of rice cloth customers, at this time only a few hundred thousand rice cloth.

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< p > fortunately, for the domestic market Noah's "exclusive product" circle cut velvet decorative fabric has begun mass production.

In the situation of foreign markets losing ground, Jin Weijun came to the Canton Fair in March 18th this year with his circle cut fabric. As the only manufacturer of fabric in China, Noah textile has won many customers' favor, and the number of orders received has been fully booked for 90 days.

Although Noah's textile cut and cashmere decorative fabrics account for only 10% to 20% of the total volume of products, but in the financial crisis, this decorative fabric has increased the profit margins of Noah's textile 50%, which has successfully passed the financial crisis.

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< p > to do Noah's terminal consumption < /p >

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From P to October this year, the output value of Noah's textile has surpassed that of the same period last year.

Noah's exclusive product circle cut velvet decorative fabric, so far has five hundred or six hundred patterns and styles, and two products have been awarded the title of new products at the provincial level. 10 new products have been selected as the popular studio of China Textile Association.

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< p > but Jin Weijun's entrepreneurial path is far from being stopped.

He is now taking part in the 2010 Frankfurt international home textiles exhibition, and is going to bring the cut fabric into the foreign market.

If he had the chance, he would also attend a more high-end home textile exhibition abroad.

He wants to return the fabric that he used to produce abroad only to foreign customers, and open up a wider foreign market.

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< p > in Jin Weijun's mind, Noah's future direction is to produce the end products of home textiles. Customers should be the direct consumers in the end, and products should have their own loud brands.

In his words, only in this way can we really have a place for Noah's textile in the domestic textile industry.

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