Jingdong, Including Many Large Electricity Providers Are Laying The Market Overseas.

< p > with the successful landing of the New York Stock Exchange in Lanting Pavilion, the field of foreign trade business has also entered the spring.

Many large e-commerce providers including Fan Cheng pin and Jingdong are in the layout of overseas markets.

At present, in Vietnam, Russia, Singapore and other markets, Chinese electricity suppliers sell more and more products.

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Less than P, April, the Lanting Pavilion of foreign trade, which submitted the IPO document, will not officially enter the New York Stock Exchange.

The gathering power of Lanting Pavilion has not only become the first Chinese company to list in the United States this year, but also envy the peers who are busy with the electricity price war in the middle of the year.

Although the scale and the electricity giant are hard to compare, the gross profit margin of Lanting Pavilion is as high as 45.4%, so that the business peers struggling on the edge of profit can only take a fancy.

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< p > under such circumstances, the overseas market has become a new wrestling field for big business.

According to the reporter, Jingdong, fan Kai Cheng products have opened overseas branches, dream bazaar, wheat bag and other e-business brand also through the overseas electronic business platform and other ways to sea.

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Take P as an example. In 2010, it established an English website to achieve global sales. Since last year, all customers began to increase their overseas market.

According to the relevant person in charge, the overseas market is still at the initial stage, and sales account for only 1% of the total sales volume, but the gross profit margin is higher than that of the domestic market.

In September of last year, fan sold goods to neighboring Vietnam.

At that time, only 29 yuan T-shirts sold in Vietnam sold 250 thousand Vietnamese shield (about 35 yuan) in Vietnam.

At that time, people in the industry believed that the problem of brand premium which had been plagued by all customer service was finally solved in the less developed overseas market.

According to van von pin insiders, in the company's plan this year, overseas business and mobile Internet are two key directions, and its project leader reports directly to CEO.

The latest news is that it has sold its own brand "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "to Russia.

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< p > Jingdong also launched its international business website at the end of last year and entered the Singapore market in a low profile not long ago.

In addition to clothing "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "hat, wedding supplies, computer digital and other commodities, Jingdong international business website also sells products provided by its open platform.

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Mao Ajing, an analyst at Analysys think tank, said that profits in overseas markets were generally higher than those in China. This was mainly due to the low cost of domestic labor and the fierce competition in the overseas market in P.

But at present, the domestic B2C business is still in the initial stage of exploration for overseas market, and there is not enough volume to talk about the deep content of strategy, localization, supply chain, which restricts the pace of domestic electricity supplier going to sea.

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< p > unlike domestic business, low price is still the biggest driving force for the development of traditional e-commerce.

Obviously, although this mode can be effective at this stage, with the rising cost of China's manpower and so on, it is difficult to maintain the long-term development of foreign trade electricity providers on the basis of low cost.

Mao Ajing believes that at present, domestic electricity providers have higher price sensitivity in foreign countries, but this is not a permanent solution.

She suggested that e-commerce providers can rely on the advantages of domestic brands, and the main products are "made in China".

Zhang Zhouping, an analyst at the China Electronic Commerce Research Center, said that potential problems such as supply chain, logistics chain, long account period, low user stickiness and difficult regulation of tax will restrict the further development of foreign trade business.

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< p > data show that the growth rate of China's foreign trade e-commerce pactions reached 40.6% in 2011, and this growth momentum is still continuing.

Last year, the turnover of B2C business of foreign trade also reached 20 billion yuan.

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