The Inevitable Process Of Self Adjustment Of Feather And Down Industry To Create "Risk Firewall"

After the spread of avian influenza (P > H7N9) across the country, the state quickly promulgated policies and closed down a large number of live poultry trading markets. The production and supply chain of poultry products and their by-products had been greatly affected.

Due to the large closure of poultry market, the output of down products has been directly affected. The supply of down materials is in short supply at a time, and prices have surged nearly 70% compared with last year.

On the other hand, since June, the down industry has entered the intensive production and processing period, which is the prime time for enterprises to purchase raw materials in large quantities.

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Less than 20 years, China's down industry has been circling between "P" and "raw materials".

Bird flu has happened more than once in China, and the down garment enterprises have already possessed a certain ability to resist risks.

This year, however, the price increase has almost doubled, which is relatively rare.

The down garment enterprises, which are in the procurement and production period, have their own views and Countermeasures for the current situation.

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< p > < strong > the difference of the degree of trauma is larger than that of /strong > /p >

Less than P > down enterprises of different sizes show different attitudes in this concussion.

The feather and down brand enterprises with high reputation and high added value are very calm about the soaring price of this down material. On the contrary, some small and medium-sized processing enterprises have shown a great impact.

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Cajumi, chairman of Fujian P Fashion Co., Ltd., Li Guokun, said: "over the past ten years, the enterprise has maintained a very stable cooperative relationship with some large down duty suppliers in China. The trade relationship between the two sides is based on mutual trust and will not destroy such a long time cooperative relationship because of these non-human factors.

Of course, in such a special case, the price of raw materials has indeed risen to a certain extent, but first of all, we can ensure the normal supply of raw materials, and there will be no loss of goods. On the other hand, only from the rising price of raw materials, large enterprises have great flexibility in the price fluctuation of raw materials, and there is no problem in the return of funds.

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< p > however, for small and medium-sized enterprises, such a huge increase is indeed unbearable.

"The price of raw materials has almost doubled since last year, and even though there has been a price increase, it is still too high to be forced to cut production or even stop production."

Yuan Liuwu, head of Shaoxing Hongda down products factory, said: "the strength of the enterprise is not strong enough, and the funds can not fully digest such a high increase, especially in terms of foreign trade orders.

Our export list has been discussed with foreign businessmen at the beginning of the year, so the unexpected rise in price is unexpected. The gross profit margin of export is very strong.

Another worry is that even if we are willing to pay a high price, we may not be able to get the down materials at the right time.

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< p > < strong > create "risk firewall" < /strong > /p >

< p > the production cycle of down jacket is very fixed. The down jacket in winter every year is basically put into production in early July. That is to say, in May and June, we must finish the purchase of down raw materials and fabrics, and the rising price of the feather brought by avian flu in March has just delayed the harm to the middle of the year, and it has certain risks for enterprises.

However, the "down to eat" down garment enterprises will face the pressure of raw material price increase, warm winter, unsalable sales and other cotton clothes impact every year. Their ability to prepare for rain and the elasticity of facing pressure are also large.

"Even without avian flu, there will be a rise in the price of feather brought down by various natural causes and market competition at this time of year. This is only a big increase.

As a matter of fact, the down price has dropped significantly. In April this year, the price of duck down to 700 thousand yuan / ton, but then it fell back to about 400 thousand. The current situation is a down day price. After the bird flu has been obviously controlled, the price should also gradually fall back to the normal level.

Kintial, director of brand search for her (Hangzhou) Fashion Co., Ltd.

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"Bird flu" is not a nationwide flood, but concentrated in several provinces and cities, and from the outbreak to the obvious control, the time of trading on the right track has been very short, P said.

In addition, many enterprises have their own fixed customers to purchase duck feathers exclusively, and the amount is fixed at the beginning of each year and the deposit is paid. Even if the supply is soaring, the price will not be too ridiculous.

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< p > < strong > self adjustment elasticity > /strong > /p >

< p > down garment enterprises often have their own way to adjust when encountering unexpected situations.

Fei Tianwen, assistant president of Hangzhou SEM Group Co., Ltd., said that the down duty enterprises with relatively long operating hours have a good relationship with the upstream and downstream enterprises. The supply of raw materials is usually discussed with suppliers once a year, and the annual supply and price are basically fixed at the beginning of the year, and the payment is made according to certain accounts.

If there is a sudden situation, some suppliers will be paid in advance. This will ease their pressure and help manufacturers to get better than the market price and help maintain good mutual cooperation.

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< p > Fei Tianwen said: "doing down business is a cycle once a year, the whole reflux process is relatively slow, so most enterprises will have a certain inventory. Generally speaking, before the peak season, they will buy lots of raw materials in bulk to prepare for the demand from time to time. No matter what sudden situation, it is unlikely that they will be empty handed or stop production. They can start with the inventory on hand and produce the goods again when the down price is low."

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< p > "all orders may be difficult to cash in. Usually they will be supplied in batches, so as to ensure that the downstream enterprises will not stop production. If they have goods or prices down, they can also give the downstream enterprises, of course, it depends on the long-term cooperation between the two parties."

Kintial said, "there will not be a complete loss of goods in our area, but there are some changes in the requirements of suppliers.

In the past, suppliers could take delivery only if they received the deposit. This year we must pay the whole amount on the spot, so the enterprises should prepare for the rainy days in terms of capital flow.

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< p > < strong > speech extract < < /strong > < /p >.

< p > dealers and producers are fish and water relations. I hope you can lend a helping hand and share the same fate with each other, support each other, understand each other, help each other, share interests and share risks, and help manufacturers to tide over difficulties.

I believe that with your support and assistance, the manufacturers will soon get out of the trouble and restore the normal operation of the down production supply chain.

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< p > - an open letter from down industry association to down industry dealers < /p >

Avian influenza viruses, including P, including H7N9, are usually killed at temperatures below 100 degrees Celsius.

Therefore, it is very safe to produce and produce down products in such standard process at high temperature and high pressure.

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< p > < strong > expert perspective < /strong > /p >

< p > < strong > the inevitable process of the self adjustment of the down industry < /strong > < /p >

< p > Yao Xiaoman, director of the China feather and down industry association, said that according to the recent understanding of some duck geese breeding companies, the number of goose ducks has dropped by about 15%, which has had a great impact on prices, but the amount of reduction should not be enough to cause breakage of the raw material supply chain.

At present, the production of feather and down products enterprises is normal, but it is relatively cautious when placing orders.

"The price of the down garment this winter is inevitable, but the price increase of the down garment is not only caused by the rising price of the down material, but also the important reason for the increase of resources such as circulation, channels, manpower and so on.

However, for enterprises, they are not worried about price, but they can not get down to feather raw materials.

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< p > Yao Xiaoman introduces that there are two ways for down jacket enterprises to buy down raw materials, one is farms and the other two are scattered households.

Judging from the current situation, these two acquisition channels have already appeared tight supply situation, but with the effective control of the avian flu epidemic situation, the supply situation of down raw materials is gradually returning to the normal track.

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< p > "at present, the production is still in normal operation, because the production plan is formulated several months ahead of schedule, and the enterprise must also ship out according to the time limit stipulated in the contract.

This period is also a process in which the industry adjusts itself.

Yao Xiaoman said, "behind the soaring prices, it may not be the chance of no cashmere to buy, no velvet to sell, but a panic about future uncertain factors.

Avian influenza is only a short-term epidemic disease. With the gradual recovery of poultry industry and the rising of raw material supply, the price will slowly fall back. "

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< p > < strong > consumers need not "talk about the color change of birds" < /strong > /p >

< p > some consumers worry that bird flu will directly affect the quality of down products and therefore question the safety and quality protection of down garments.

Experts have given a clear answer to the consumer's concern.

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< p > China feather Industry Association announced that the down eiderdown of qualified eiderdown refers to feather feather collected from the surface of goose duck (waterfowl). The raw wool needs to be washed for several times and then dried and sterilized at 120~130 C at high temperature and high pressure for 30 minutes.

According to US poultry disease experts, the avian influenza virus can only survive for 2~3 minutes at 56 C.

In addition, according to the conclusion of WHO, the avian influenza virus can be inactivated at 2 minutes at 70 degree high temperature.

That is to say, the avian influenza virus is intolerant of high temperature.

Therefore, it is impossible to carry out the avian influenza virus according to the standard processing technology.

Therefore, the use of qualified down and products is safe, consumers can buy at ease.

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< p > in this winter's down jacket sales war, the less famous brands will be hit to a certain extent. Under the influence of bird flu, consumers will have more faith in the strength and popularity of the brand, and some small down eider manufacturers may be hit hard.

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