Fabric "Fast Fashion" Conform To The "Low Price Fashionable" Mentality?

< p > "now the whole cotton < a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a > less and less, the price is getting higher and higher.

Ms. Wang, 40, looked at the ingredient label on her dress, which she just bought from the mall. It was a top made of viscose fabric at a price of 690 yuan.

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< p > at present, the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "special counters in the major department stores of Hangzhou, most of the fabric components of the new women's wear are polyester fiber, chiffon and so on." 30% cotton, 70% polyester fiber "has become the most common clothing label, and in some of the counters, even the whole cotton clothes have not been seen.

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< p > it is learnt that the cost difference between making a garment and using cotton and viscose fabric is almost doubled. The "abandoning" of the cotton fabric for garment enterprises is out of control of fabric cost, and driven by inventory pressure, the fabric "fast fashion" will also become a trend.

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< p > < strong > none of the new models is "cotton" < /strong > < /p >.

< p > "now there are fewer and fewer cotton clothes. This year, several new models on the counter are basically made of synthetic fabrics."

Women's clothing manager of a department store in Hangzhou said, "cotton does not mean that 100% is cotton. Generally we think cotton content to about 70% can be called cotton."

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< p > reporters visited several department stores in the city. In many women's clothing counters, less than 10% of the "100% cotton" was labeled in new clothes, most of which were polyester, polyester, viscose and other fabrics. For example, the fabric of polo shirt was "30% cotton and 70% polyester fiber".

In the new season of Only and Vero Moda counters, there are even no cotton dresses.

"All cotton clothes are wrinkled easily. They are not fashionable now. Some cotton and polyester clothes are comfortable and well disposed."

Counter staff said.

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< p > in addition to "cotton fabric", other natural fabrics such as silk are also rare. The reporter saw a green skirt in the Ou Shi Li counter, which was very close to silk from the touch. But when looking at the label, the ingredients were "100% viscose fabric", the price was 700 yuan left and right.

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Less than P, compared with domestic brands and fast fashion brands, there are a few Japanese brands showing different choices.

In Japan, a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" > grocery brand MUJI, fast fashion brand UNIQLO stores and other stores, T-Shirts, cardigan, dress, pullover and other clothing are almost pure cotton fabrics, only socks and trousers are not cotton, and cotton clothing accounts for more than 60% of the clothing sold.

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< p > < strong > cotton fabric is 1 times more expensive than synthetic /strong < /p >

"P", "the old ladies are making clothes with all cotton fabrics, how can they not use them now?" more and more clothing manufacturers are abandoning all cotton and changing their synthetic fabrics to make less and less cotton clothes, which makes Ms. Wang feel puzzled.

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< p > "now we take almost no cotton, and the cost of raw materials is a more important reason."

Jiang, who is the head of a clothing manufacturer, said.

It is reported that the price of cotton fabric in the wholesale market is between 40 yuan and 50 yuan per meter, and the price is 20 yuan to 30 yuan per meter after mixing polyester fiber and other chemical fabrics, the difference is almost double.

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< p > "in clothing production, the cost of clothes can almost account for about 30% of the total, and the cost of using synthetic fabrics will be lower than that of cotton fabrics."

Ms. Jiang said.

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< p > that is to say, if a component is "65% cotton, 35% chemical fiber fabric" shirt, the price is 150 yuan, then once the cotton fabric is used, the selling price will be raised to nearly 200 yuan.

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< p > controlling the fabric cost of clothing, can it also be reflected in the price of the retail terminal? "The price of the new women's clothing this summer is basically the same as that of last year, and some brands will slightly lower the price on the pition section."

Women's clothing managers in a department store in Hangzhou said, "in fact, the control of fabric cost has been filled in the rise of human costs, and brands do not want to easily change the retail price."

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< p > it is reported that the clothing and love company has been unable to raise the cost of domestic labor and move the factory to Vietnam and other Southeast Asian countries, which will save them half the labor cost.

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< p > < strong > fabric "fast fashion", in line with the "low price fashionable" mentality. < /strong > < /p >

< p > "in fact, the popular chiffon fabrics and lace fabrics on the market are not popular in the past, and the selling price is also very low. Now it is a counterattack."

People in the clothing industry say, "the reason why cotton is not used is that the styles of clothes are becoming more and more diverse nowadays, and the speed of updating is faster and faster."

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< p > this summer, many brands have lengthened the sales cycle of summer wear, and the new bands have increased from four to five waves to seven to eight waves.

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The result of < p > "fast fashion" is that it can not consume too much cost in clothing material and production. For clothing production, this characteristic also seems to be very much in line with the current young consumer's "low price fashion" mentality.

"Nowadays many young people buy clothes with a low demand for fabrics, and pay more attention to the fashions of fashion. They update their clothes very quickly, and ask brands to speed up their footsteps."

Department stores said.

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< p > at present, inventory problems are plaguing the major clothing brands due to the impact of domestic and international cotton price inversion and labor force rising.

"The brand must control the cost well before it can speed up, otherwise it will cause greater inventory pressure."

Department stores said.

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< p > in addition, natural fabrics of cotton fabrics and silk fabrics have been increasingly appearing in high-end clothing brands or clothing advanced customization because of their high price and added value of modern technology.

"Although these fabrics are easy to wrinkle, fade, and difficult to handle, they are rare and expensive. Many luxury brands use silk fabrics for advanced customization."

Department stores said.

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