International Luxury Brands Favor China'S New Blood Continuously Injected Into The Chinese Market.

< p > with the improvement of Chinese consumers' recognition of luxury goods, international luxury brands prefer China and new blood is continuously injected into the Chinese market.

Recently, MATZO PARIS, Paris, France, announced that it will set up China's first flagship store at Lijun hotel in Jinbao Street, Beijing.

This indicates that Jinbao Street has become the world's international high standard business street, which is on the same level as New York Fifth Avenue, Paris Champs Elysees street and new Pound street in London. It also indicates the arrival of a new era of luxury in China.

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< p > in recent years, with the development of China's luxury goods industry, Beijing, Shanghai and other first tier cities have attracted many international brands to gather with strong purchasing power and shopping enthusiasm.

The report shows that at present, nearly 90% of the world's luxury brands have settled in Beijing, Shanghai and other tier cities, and sales share has increased rapidly.

Experts believe that, compared with other cities in China, Beijing's international luxury brand market starts early and has great potential for development, and its internal and external trade operation system is mature, and its investment and business environment is good.

Beijing has become the first stop for international luxury goods to enter the Chinese market, and the consumption of luxury goods is strong.

Known as "the first street in Beijing", Jinbao Street has been built into a luxury hall. Famous cars, top business clubs, high-end shopping centers and five star super luxury hotels have become the symbol of this area.

This year, it has ushered in the luxury brand of MATZO PARIS, a luxury brand in Paris, and landed a heavyweight chess piece for the luxury combination of the first street.

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< p > with the increasing participation of luxury brands, people's awareness of luxury goods has also been significantly improved. A survey shows that consumers are paying more attention to the brands used in the social circles than those of luxury brands in terms of popularity and identity. Assets of more than 50 million yuan consumers pay more attention to the unique charm of brand culture and their own personal qualities, and the unique charm of < a target= "_blank" href= "http://www.91se91.com/" > designer "/a". Consumers of super high assets pay more attention to the private and service nature of consumption. 10 million.

The Paris MATZO PARIS family, which has inherited hundreds of years of European palace culture, is known for its private custom. Its product line involves many fields such as jewelry, watches, bags, perfume, cosmetics, underwear, wedding dresses, accessories, etc., and has achieved great success in every field.

Unlike other handicraft families with a long history, the MATZO PARIS family in Paris emphasizes the fine craftsmanship while emphasizing the design art and personalized service of the product.

In the design aspect, while retaining the traditional classical palace art style and absorbing many modern elements, space art and natural things are applied to the products. The new design concept is highly esteemed in Europe.

The presence of MATZO PARIS, the Grand Mercure of Paris, has further demonstrated the need for luxury goods and the importance of luxury brand culture for foreigners in Beijing.

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Charles De Brabant, founder and CEO of a luxury brand consultant, said that many brands could usher in many customers in the past, but now the situation is different. P

For many consumers, LV and other brands are so common that they prefer to see new brands.

At the same time, China's luxury consumer groups began to identify the brand culture. A large part of the loyalty to the brand was due to the endorsement of the brand culture.

Like Paris MATZO PARIS, which has a long history and rich cultural connotations, high-end brands that are relatively fresh to the Chinese people will be more attractive.

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