Otter Rice Blossom Everywhere, Luxury Market Prospects Can Be Expected.

< p > < strong > Dynamic orbits bloom everywhere < /strong > /p >

< p > after many years' long distance running, it has been committed to the introduction of the big foot area of orter, and has finally fulfilled its wish.

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< p > recently, Dazu district has reached a cooperation intention with Hongkong Nanhua group, which is invested by Hongkong Nanhua for 2 billion.

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< p > "although a few years ago, there was an idea to work with Chongqing Expressway Group to build an otter shopping mall on the Chengdu Chongqing Expressway (Daxian) expressway service area."

The head of the economic and Trade Bureau of Dazu District Merchants Bureau admits, "but for some reasons, this idea has been stranded."

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< p > "preliminary location in Haitang new town."

The official disclosed that there are plans for Cheong Zhou ancient city, Xiang Fei ancient street, bamboo forest house and Begonia Forest Park and so on, which can form a golden combination with Dazu stone carvings, forming a scenic spot tourism, leisure experience and ecological tourism mode to boost local tourism upgrading.

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< p > in the preparation of Dazu, Jiangjin's 48 French single houses are just like the construction of the fire.

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< p > "by the end of this year, the first British version of Chongqing can meet with the public."

As the introduction of Oteri J, general manager of Jinyu real estate, Ke Yi said, the business area of Jin Yu Tai Ling lake is about 40 thousand square meters. At present, GUCCI, DIOR, PRADA, COACH, CK and other brands have expressed their intention to enter, and the second-class brands in Europe and the United States will account for about 70%.

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< p > in addition, in the open area, the Florence town of Italy, which is jointly organized by the Fingen group of the United States and the group of Hongkong based in China, will start construction at the beginning of this year.

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"P", "Florence town" outlets is an upscale merchandise discount mall in Europe and the United States, and plans to open 5 stores in the mainland of China.

At present, there are 2 opening in Tianjin and Pudong in Shanghai respectively, and the third open sites in Chongqing are the layout sites. "

Li Xuehai, chairman of the American Witt group, told the business daily reporter that this is also the only item in the West. "The future will be built into a street that relies on mountain rivers, water, shopping, tourism, entertainment, catering, leisure and business amorous feelings."

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< p > "the total investment of the project is over 2 billion yuan, and the total area of the project is expected to be no less than 200 thousand square meters, with a volume of 500 thousand ~60 million square meters."

Li Xuehai said that at that time, 250 brands of men's clothing, women's wear, jewelry, clocks and watches and leather goods will be introduced into the shopping mall.

"Florence town and many mainstream luxury headquarters signed a contract, not only to ensure that low prices and adequate supply of goods, as well as a number of businesses are in China" exclusive ".

Li Xuehai said.

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< p > < strong > cause the market prospect of luxury goods can be less than /strong > /p >

< p > in recent years, under the "hunting" of the electricity supplier, the department store industry is generally facing the problem of slowing down of the performance. In this case, why is it going to expand the layout of the industry? < /p >

< p > "this has something to do with the consumption environment of Chongqing."

A senior citizen of a department store in the city said that with the increasing consumption capacity of residents in Chongqing and surrounding areas, the consumption demands were more diversified.

However, another indisputable fact is that the department stores in the city are homogenized and lack of differentiation. It is difficult to attract consumers with a large number of products with high cost performance and high brand awareness.

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< p > > in the "2012 China luxury consumption" report, which is provided by the luxury research center of University of International Business and Economics to the business daily reporter, it also shows that in the ranking of the ten most popular cities in Beijing, Shanghai ranks first, followed by Chongqing in the west, ranking eighth in the top ten.

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< p > the report holds that the number of Chongqing's population is the highest in China's cities, and is also a major town in Southwest China. The local consumption activity is very high. The retail sales of consumer goods per capita reach 33 thousand yuan, second only to Hangzhou, Shanghai and Shenzhen, and become the second western cities most interested in the international luxury brands.

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< p > "a noteworthy detail is that behind the heat of the oris, the real estate industry's" behind the scenes thrust "is indispensable.

Du Meng, deputy director of Beijing real estate research and development fund center, said that the country has frequently controlled the property market. Commercial real estate is less affected by national policies. Through the combination of real estate and industry, it relies on the low price of commercial real estate, and introduces the concept of the commercial complex of otter, to increase the added value of real estate, and to sell the housing quickly to recover the funds.

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< p > < strong > related links < /strong > < /p >

P > < strong > 400 ootles 7% closed down < /strong > /p >

The statistics from the wealth Quality Research Institute (P) show that there are now more than 400 otlas projects in the country.

However, in the birthplace of Ortles, the United States has only more than 300.

7% of the nationwide outlets are closed for various reasons.

Most other outlets are not operating well.

According to the International Shopping Center Association, a successful orlis should achieve a minimum rental rate of 50%, but in fact most Chinese outlets are far from meeting this standard.

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< p > < strong > News depth > /strong > /p >

< p > < strong > Why did Oteri J break down several times in Chongqing < /strong > /p >

< p > Mejason Ottles, the founder of the Hongkong rich Henry Fok, Huo Qishan, may be sad to harvest.

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< p > Mejason Ottles is located in the light rail station of the new mountain village of Dadukou, and opened in 2010.

The business reporter learned from the information that at the beginning of the opening ceremony, Chongqing "Mejason Ottles" once told the media that shops such as GUCCI, BALLY, FENDI and PRADA will be settled.

But in the subsequent operation, reporters found that there was no real "big name", only relying on NIKE and other leisure brands.

During a recent visit, reporters found that the outlets had quietly pformed into fur city, with few shoppers in shopping malls and most shops locked.

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< p > the shortest life span is Windsor Oteri J.

It is understood that the oatrice, Jin Yuan group and Beijing Windsor International Business Management Co., Ltd. and other cooperation, located in North Bin Road, Jin Yuan square, opened in 2009.

But quietly withdrew from Chongqing in less than a year.

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Jin Yuan, the project director of the shopping mall in the P era, explained that "it's not that the outlets have their own problems. It's because Ott Leslie's location is too close to the department store of the Guanyin Bridge pedestrian street, and the brand is identical, so we need to make some adjustments."

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P, west of the airport road, is still holding fast. This is also the first Oteri J in Chongqing.

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< p > for the current business situation, the head of the marketing department of the shopping mall said in an interview with the business daily reporter in March this year, "the business performance is acceptable at present, but there is still some urgent need to make some changes and improvements in product mix and shopping environment."

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< p > in the "2012 China luxury report", which was provided by the luxury research center of University of International Business and Economics to the business daily reporter, it also made some research on the outlets.

According to the report, orbits of Western Chongqing ranked fifth in the list of the most popular high-end outlets for Chinese consumers, but the report also mentioned that the main reason affecting its ranking is that the two aspects of "acquisition cost and parking space" have an advantage.

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< p > professor Pu Yongjian, Vice Dean of the school of economics and management, Chongqing University, has been invited by the famous international team of orlies to go to the United States and some European countries for field visits.

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< p > in his memory, because orlies is a brand direct discount store, in order to reduce the cost of operation and increase the scope of operation, many outlets abroad choose to drive a small town from one to two hours away from the big city, but this does not affect consumers' shopping. "Because this is more convenient and cheaper than the city center parking, there are four or five large discount stores around New York, Losangeles and San Francisco."

What's more, consumers are more attracted by the fact that they are all famous brand direct selling products.

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P, a white-collar worker who worked in Monument for Liberation, went to study in the United States for two years. She told the Commercial Daily reporter, "I once went to a city in the city and found that more than 70% of the brands were domestic brands. When they saw familiar first-line brands in one of them, they were told that they did not belong to this orlies, but they only rented their venues."

In her view, "local outlets, a lot of goods are sold in the city supermarkets."

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< p > besides, some netizens are worried about whether their store brand is genuine.

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< p > < strong > expert recruitment > /strong > /p >

< p > < strong > low discount + brand + service breakout < /strong > < /p >

< p > "in recent years, the increasingly popular behavior of purchasing luxury goods abroad expresses the demand of consumers for luxury goods and the expectation of low prices."

Guo Zengli, director of China shopping center industry information center, thinks that this consumption demand just suits Oteri J's business mode -- big brand and low price.

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< p > Li Yunyang, Secretary General of Chongqing Retailers Association, said, "there are three key factors to weigh Oteri J's success."

He pointed out that the aggregation of large brands is the basis for survival. Low discount is the advantage of attracting customers. Good service and matching are the added value of development.

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< p > "orter is butt up some quality brands, they often have very clear requirements in the shop plan."

Recently, Pu Yongjian, vice president of the school of economics and management of Chongqing University, has led a team of orlies who intends to locate in Chongqing to conduct docking research with Banan district. However, in communication, it is difficult to reach agreement between the two sides in detail. "The other party wants to copy the original copy of Chongqing to ensure that the lineage is pure, but many details can not be achieved locally, such as land area, management personnel, and so on, and can only be abandoned at the end."

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< p > "brand like GUCCI will not easily enter discount stores.

Although there are some orbits in the country, they will bring back GUCCI and PRADA discount products from abroad to sell in China, but most of them are not authorized by brands.

Pu Yongjian told the Commercial Daily reporter that for the international first-line brand, ensuring performance is the biggest maintenance of its brand image. Therefore, it is almost harsh to test the investment ability of the operator.

He believes that the size of a city like Chongqing, with the advantage of Liangjiang New Area and bonded port area, is enough to have 1~2's large orlies.

If the brand is adequate enough, the radiation to the surrounding cities can be achieved.

As far as the current consumption maturity of these regions is concerned, too much introduction of Oteri J's format is afraid of being trapped in homogenization.

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