Us Outdoor Products Sales In May Were About $829 Million For The First Time In The Year.
< p > and April fiscal month performance similar outdoor clothing category decreased 3.3% to 162 million 800 thousand U.S. dollars, of which extreme sports clothing, trousers, socks and underwear sales decreased most significantly; the difference is that coat and raincoat category slightly increased. < /p >
< p > the performance of outdoor footwear has also been sluggish, with sales falling by 9.2% to 224 million 400 thousand US dollars. Most footwear sales are not good, especially sandals. Fortunately, however, the number of technical hiking shoes and outdoor off-road footwear has increased in this unit. < /p >
Since 2013, durable consumer goods sales have been growing steadily, and sales in May are no exception, with sales of US $441 million 600 thousand, although the growth rate has declined since last month, but 3.3 percentage points remain the main driving force for outdoor products sales in the United States. < /p >
In terms of channel P, sales of the national accounts Internet and discount / large-scale trade continued to maintain strong growth. The total sales of Internet products in the national accounts increased by 8.1%, an increase of 5.2% over the same period last year. Sales in discounts / large-scale trade also increased significantly over the same period last year, from 3.1% in the fourth fiscal month of 2012 to 4.3% this year. < /p >
Sales performance of us outdoor products in the first 4 months of 2013 < p > strong > 2013: < /strong > < /p >
In the fiscal month of January (up to January 26, 2013), although the sales of outdoor footwear declined, the overall sales of outdoor products in the United States continued to grow. The overall sales of outdoor footwear products increased by 18.1% to 895 million 100 thousand dollars, driven by strong sales of durable consumer goods and clothing. < /p >
In the fiscal month of February (up to March 2, 2013), as the initial month of 2013, the US outdoor product retail business started a strong start in the 4 week period, but the growth rate was less than 60% last month. P Because of the cold weather, clothing and snow sports products have become the main driver of growth, up 10.2% to 769 million 400 thousand dollars over the same period. < /p >
In the fiscal month of March (up to April 6th), sales of outdoor products in the United States continued to grow steadily, increasing 7.6% to 881 million 400 thousand dollars, of which clothing products were still the driving force, while footwear grew for the first time this year. Durable consumer goods also maintained a certain growth, but the growth rate declined slightly compared with the two month P. In terms of channel, sales growth of the national accounts Internet and discount / large-scale trade channels is the most obvious. < /p >
< p > April fiscal month (up to 6 and 1 days), sales of outdoor products in the United States amounted to US $673 million 600 thousand, an increase of 1.2% over the same period last year, of which durable consumer goods were the main driving force for growth. In terms of channels, sales of the national accounts Internet and discount / large-scale trade continued to maintain strong growth. < /p >
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