The First Test Of China'S Luxury Brand High-End Lungarno Hotel

< p > when a luxury brand continues to extend its product line and enter high-end hotels, it seems to be an ultimate ideal.

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< p > when a luxury brand goes beyond its boundaries and extends its product line to enter high-end hotels, it seems to be an ultimate ideal to display the brand's spiritual temperament and connotation from the aspects of eating, wearing, using and living.

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< p > compared with the professional El Luxor Hotel group, they are not large in scale, but they seem to be more perfect in pursuit of quality and detail, because this is a concentrated interpretation of brand spirit and connotation.

For customers, though this is a small high-end hotel, it has a strong brand appeal.

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Since P is a small high-end hotel, site selection has become extremely important. The world's top tourist resorts are the battleground of all luxury brands.

For example, Milan, Dubai, Florence, New York, Bali Island, Australia and so on all have the luxury brand hotel's figure, but so far China does not seem to have such a luxury brand hotel.

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< p > however, maybe soon, there will be one in Beijing or Shanghai, which is the high-end hotel of the Ferragamo family.

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< p > < strong > the first luxury brand high-end hotel in China is < /strong > /p >

< p > recently, the Ferragamo family held a VIP cocktail party in Shanghai to promote its family run Top Class Hotel, Lungarno hotel.

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< p > Lungarno hotel is a member of the Ferragamo family, Leonardo Ferragamo invested and operated independently of the listed company Ferragamo.

In the way of Ferragamo's internationalization, he has to work hard, especially in the Asian market.

Leonardo Ferragamo is the first person to bring Ferragamo to Asia. He pioneered Ferragamo's men's wear and a href= "http://www.91se91.com/" target= "_blank".

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< p > for the Asian market, Leonardo Ferragamo has a special feeling. Before he had participated in the bidding of Chinese real estate projects, he regretted not winning the bid, but he never gave up the hope of digging gold in the Chinese market.

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"P >" entering the hotel industry is a very important decision for our family, because this industry is very similar to fashion. It provides us with the opportunity to create a unique experience and eternal memories.

Each of our hotels is unique, but in essence it does not violate our great vision. The perfect combination of detail, voice, taste and luxury experience brings a pleasant atmosphere to ensure that customers provide truly high-quality accommodation experience.

Leonardo Ferragamo explains his original intention of entering the high-end hotel.

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< p > the CEO Valeriano Antonioli of the Ferragamo Hotel Group recently revealed a group of data in the media interview. Last year, the number of Chinese guests in the Ferragamo Hotel accounted for 5% of the global tourists, which further strengthened the confidence of the hotel in entering the Chinese market.

He believes that this is a hotel with its own brand influence, attracting the favor of Chinese fashion people.

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< p > "Leonardo Ferragamo has plans to open a hotel in Beijing or Shanghai, China, but the time and place are uncertain.

Opening a hotel is very complicated, and when to implement the opportunity.

Site selection should have its unique consideration, and it should not be associated with Ferragamo storefront. "

Wu Zheng told the financial weekly reporter.

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In order to preheat the Chinese market, Ferragamo's high-end hotels have cooperated with famous online hotel reservation platforms such as Ctrip and Agoda, and opened a Chinese website platform in late May.

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< p > < strong > Lungarno, there are only 5 hotels in the world, < /strong > /p >

< p > unlike other luxury brand's brand export and El Luxor Hotel authorized by real estate developers, the Lungarno hotel of the Ferragamo family is owned and managed by its own company, and each hotel maintains its uniqueness.

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< p > the Ferragamo family should be the first to eat crabs in the high-end hotel industry.

As early as 1995, it set up its own hotel management company, Lungarno.

As a member of the global small luxury hotel alliance, the Lungarno Hotel currently has only 5 outlets in Italy, including three in Florence, and one in Rome and Milan.

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Less than P, the Lungarno Hotel, which is not far away from the old bridge in Florence, is just like a fine art gallery. It contains more than 400 valuable works of art since tenth Century, and it is vaguely visible in the Renaissance.

Picasso, Cocteau, Bueno, Cassinari and other famous artists in Italy have made this luxury hotel shine.

The design of the hotel is also exemplary, from the famous "a href=" http://www.91se91.com/ "target=" _blank "designer" /a "Michele Bnan.

The talented Florence designer followed the idea of "harmony and irony", inspired by neoclassicism.

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< p > < strong > luxury brands are involved in high-end hotels < /strong > /p >

< p > in the fashion circle, high-end hotels that never lack luxury brands, such as Armani, Versace and Bvlgari, are among them.

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< p > but it seems to be a special case to operate high-end hotels like the Ferragamo family, because most of them are cooperation among brands.

If Bvlgari cooperates with the famous Marriott group, Armani entrustment with EMAAR hotel management company of Dubai, Versace and Sunland group.

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Less than P, the most striking thing is Armani's landmark building in Dubai, Harry Fatah Hei, located on the 8 and 38 to 39 floors.

Not only is the hotel's hardware facilities operated by Armani personally, even gifts and chocolates are designed by the designer, and Armani's design concept is implemented from beginning to end.

In Amani Residence Hotel, there are also 3 high-end retail outlets, including Armani stores, and Armani Prive series specially designed for special guests.

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< p > unlike Armani's handsome neutrality, Versace hotel will be sexy and colorful.

Versace always admired luxury and beauty, and his sister carried this style to Versace's Palazzo Versace resort in Gold Coast.

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< p > the whole hotel is characterized by Baroque architecture and resplendent. It is the first impression that hotels give to people. Just as Versace brand has always been strong and fragrant.

Because Versace itself has a home brand, all the facilities of the hotel are deeply branded with brand labels, strong colors and publicity patterns, with a high profile.

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The quality of Versace is superior to that of the high-profile and luxurious Dubai. In Dubai, of course, the Versace hotel can be seen. So it is located in the center of Dubai coast of Dubai. Versace Hotel, which has more than 200 rooms, becomes another label of its luxury. P

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< p > the number of Bvlgari hotels that can permeate pearls and jewels into their bones. They make hotels like polished jewellery.

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As one of the early luxury brands involved in high-end hotels, Bvlgari opened a First House Hotel with 58 rooms in Milan as early as 2004. < p >

The most amazing thing is to have a private garden of 4000 square meters. The garden is adjacent to the Milan botanical garden and has planted many exotic flowers and plants.

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Two years later, the Bvlgari resort, which has 59 villas in Bali Island, Indonesia, is more dazzling. It faces an invincible sea view and is amazing in the world. P

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< p > a lot of facilities in the hotel are hand-made, but only one worker in the room needs four months to complete the fabric.

Luxurious and exquisite design technology has become a unique label.

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< p > of course, many luxury brands have long been coveted on this road to ultimate luxury.

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