China Is Still At A Low Ebb In The Global Luxury Market.

< p > the latest statistics and analysis show that the situation of the luxury goods industry in Europe and America has experienced signs of rebound after a short period of adjustment. However, since the first quarter of this year, the Chinese luxury market is still lingering in the trough.

The industry believes that with the improvement of the wealth effect of residents, the overseas consumption of Chinese consumers will contribute more to the prosperity of the global market.

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< p > < strong > the European and American market rebounded < /strong > /p >

Sales of luxury goods in the first quarter of 2013, released by Deutsche Bank, showed that although the growth rate has slowed down, the major luxury companies still achieve an average growth level of P.

The US economy and the depreciation of the yen led to the return of consumption to the domestic market. In the first quarter, the sales performance of the United States and Japan showed a slight increase.

The European market has also rebounded to benefit from tourist driven consumption.

This growth offset the slight slowdown in sales growth of the luxury sector in the Asia Pacific region, especially in the Chinese market.

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< p > according to estimates, the global luxury market has a total value of more than 200 billion euros.

Deutsche bank analysts believe that luxury group with strong brand and sound management system will continue to expand its market share with its consistent brand positioning, development and innovation capability based on solid capital and effective control of marketing channels.

Among emerging market consumers, these brands have the potential to increase their penetration.

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Wen Bin, a financial analyst at Bank of China, said that looking back at the global market for luxury goods in the first quarter is due to the prosperity of the US market and the recovery of consumption capacity, P.

As for the emerging market, because the economy is not in the best condition, and the development problems of different countries make the original consumption potential have not been brought into full play, the marginal effect of luxury goods is limited.

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< p > < strong > China has the highest market potential < /strong > < /p >

< p > in recent months, although some economic indicators in the Chinese market are not optimistic, Deutsche Bank's macro outlook for the second half of 2013 is still positive. This view is mainly based on the expectation of low inflation and domestic financial environment.

Deutsche bank analyst Lunan believes that the official PMI trend line has gradually stabilized in the past few months since the PMI downturn in January 2010.

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< p > although the growth rate of China's retail sales is at the lowest level in 5 years, it has maintained an increase of 10% to 15%. The growth trend of the disunity among the companies in the luxury goods industry is also a reflection of the uncertainty in the macroeconomic data of the Chinese market.

Excluding exchange rate changes, country comparisons show that China's sales growth in recent years is stronger than any other market.

Deutsche Bank predicts that the annual growth rate of China's market will be 20% in 2013, and will account for 26% of the world's luxury sales.

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< p > for the pformation of the Chinese market, the industry believes that the potential consumption power of the Chinese market and the internal demand of the middle class will also increase the purchasing power of luxury goods.

Under the influence of China's higher tax system, luxury purchases will be carried out in Hongkong, Singapore and overseas.

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