The Double Influence Of Online Shopping And Brand Operation: The Hidden Worries Of Blind Expansion

< p > original < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > the retail street gathered by the retail street, met with a store idle period.

Reporters visited a number of days to visit, found that some of the core business areas, including Tu Men street, have welcomed the "horse race enclosure" of the catering industry, and shoes and clothing stores are being replaced by chain restaurants.

Nan Jun new street, located in Licheng District of Quanzhou, has become a model for Quanzhou catering industry under the current round of expansion. Originally planned as a commercial street with shoes and clothing, the block may develop into third gourmet streets in Quanzhou except Wen Ling Road and six irrigation road.

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< p > < strong > [phenomenon] the catering industry took over the gold shoes and clothing shop < /strong > < /p >.

< p > these days, a restaurant franchisee Hu Ming (alias) rushed to install the cooking equipment before the hot summer.

His store is located in Tian An Road, Quanzhou, which runs Chinese food and cold drinks. The former tenant of the store is a famous brand menswear.

"Shoes and clothing retail is hard to manage now."

Hu Ming said that many people are unwilling to invest in shoes and clothing now, but restaurants, cosmetology and other industries are more concerned.

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The phenomenon of < p > Hu Ming is being staged in some core business circles in Quanzhou: at the end of last year, nearly 30 stores in Tuen Mun street were idle. Recently, reporters found that the shoes and clothing shops that had been gathered up were replaced by the whole row of food chain stores. In the main brand shoes and clothes shop, Nan Junlu, 2 closed door shoes and clothing shops were also taken over by a Hong Kong style tea restaurant. At the Quanxiu Street passenger terminal station, there were 2 men's shop closes recently, and the restaurant was still welcome.

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< p > < strong > Nan Jun new street or Cheng gourmet street < /strong > /p >

< p > many people do not understand that as Nan Junlu famous brand shoes and clothing business continuity, the original planning of Nan Jun new street is shoes and clothing famous commercial street, but after the start of investment, Nan Jun new street may accidentally become the third "food street" in Quanzhou.

"Most of the restaurants that come to consult are restaurants."

Zhuang Yanling, manager of Investment Department of Nan Jun new street, said there are more than 200 stores in Nan Jun new street, and now the rate of residence is about 70%, of which the number of restaurants is over 50%.

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< p > reporter saw in the South Jun new street, dozens of restaurants such as baking shops, coffee shops, meat dumplings, chafing dish, noodle restaurant and so on appeared in groups.

Zhuang Yanling said, there are also some a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > retailers come to contact, but after some investigation, they think that the block has not reached the ideal flow of people, it has not been settled.

On the contrary, the catering industry, which is not much concerned with planning, gets together.

At present, the neighborhood is characterized by light food and snacks.

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< p > < strong > the double influence of online shopping and branding operation < /strong > /p >

Less than p years ago, the expansion of shoe and clothing retail industry has made Quanzhou's downtown South Junlu, Tin Street, and smear Street prosperous.

But after last year's electricity supplier "double eleven" and "double 12" online shopping carnival, these retail entities were hit hard.

Lin Zhimin, manager of Nan Jun Road, Nan Jun Road store manager, analyzed that "the impact of online shopping on physical retailing is too great."

It is understood that the main commercial real estate, the city of Quanzhou shops and business circles have considerable research.

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Zhuang Yanling, who holds the same view, thinks that online shopping is more conducive to the expansion of catering industry than the impact of shoes and clothing retail sale. P

"The impact of online shopping, the volume of physical stores is not as good as before, but group buying and other promotional methods can stimulate the development of the catering industry."

A real estate manager at Nan Jun New Street store of Yijia real estate believes that no matter how the electricity supplier develops, people always have to eat in a real restaurant.

Zhuang Yanling said that at present, Quanzhou's successful catering business has a profit of around 50%, and some gross profit margins have reached 70%.

Compared with the retail industry, the catering industry that needs the consumption experience of the entity store is in the rising period of the industry.

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< p > as an important part of the catering industry, the brand and chain operation of Quanzhou snack industry in the past two years has become a microcosm of the expansion of the catering industry.

Since the end of last year, "Bing Zheng Hua Gao" can be eaten in Thean Hou Temple, not only in Thean Hou Temple, but also in Quan Xiu street, Tian An Road and Nan Jun road.

Many old beef shops have been renovated and started chain stores.

"The vacant store in the core business of Quanzhou provides opportunities for catering enterprises to develop."

Jie, who is the operation director of minbai Shaxian County snack chain store, believes that the development of flagship stores in the core commercial street will help the development of the catering industry in the region.

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< p > < strong > [prospect] the hidden worries of blind expansion < /strong > /p >

In the interview with reporters, P also expressed concern about the expansion of the catering industry in Quanzhou.

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< p > "different functional blocks of different commercial blocks are not suitable for the catering industry."

Lin Zhimin believes that some traditional retail districts in Quanzhou are originally suitable for shopping and parking is not convenient.

At present, East Street, Nan Jun road and 91 Street are still suitable for physical retail outlets, while Zhongshan Road is suitable for cold drinks and snacks.

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< p > "if we open only a few stores, we will not be able to talk about changes in operation.

To open dozens of stores is a completely different mode of operation.

Miss Xie believes that from the perspective of eating industry, after scale expansion, it can no longer rely on sensory management, but needs information operation. It has sufficient funds, talents and other support to understand the needs of consumers in a timely manner.

At the end of last year, "Chun Bai Wei" also experienced a bottleneck of talent after its rapid expansion.

"Therefore, we must avoid blind expansion, whether we join or directly run, and we must prepare the resources needed for the next step in advance."

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