Cartoon Image Keeps Pace With The Times And Gradually Moves Towards Independent Brand.

< p > "shelves are late autumn products, originally there are hundreds of samples, and now only a small part of this product is sold."

Recently, in the exhibition hall of Nanhua dragon company in Nanan, the display of "a target=" _blank "href=" http://www.91se91.com/ "shoes > /a" displayed in front of reporters is no doubt showing the popularity of the product.

On the other side is the image of a big black cat sergeant.

According to the relevant person in charge, with the popularity of the "old brand" animation image in the 80s of last century, the company's annual output of children's shoes is as high as 4 million pairs.

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< p > it is worth noting that the image of "even black cat" or "younger", even younger, such as Bao Lian Deng and Altman, has almost disappeared from the horizon.

Insiders say that the famous cartoon has gained a lot in the short term, but many are short-lived.

How to keep the cartoon image fresh for the product is a difficult problem faced by many enterprises.

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< p > < strong > cartoon image keeps pace with the times < /strong > < /p >

< p > cartoon marketing is no longer a novelty for children's shoes enterprises in Quanzhou.

From Zi Yan, the founder of cartoon marketing in Jinjiang, the brand of Wan Tai Sheng, such as "tick tat", "Zi Yan", "big brother", "bear number 8", "bear", "Jazz rabbit" and so on, have made efforts to create brand by animation marketing.

"Upgrading is faster."

Many children's shoes enterprises are responsible for finding that more and more new cartoons are available nowadays, and the old cartoon characters that can last forever are few and far between.

Some of them came to be full of vigour and vitality and vanished without trace, such as Altman, flying girl and so on.

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< p > but the industry was surprised that at the end of 2011, the South China Dragon spent heavily on buying 25 brands of Chinese and English names of "black cat Sheriff".

This image is most impressive for most of the 70 and post-80s parents, and the children after 90 and 00 are unfamiliar.

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"P", "black cat sergeant" depends on what to make a comeback? Deputy director general of South China Dragon told reporters that "black cat Sheriff" is unique in the market, and has not been abused by other enterprises. What is more important is that this old cartoon has a new image. It not only brings back the memories and memories of parents, but also attracts a large number of loyal children.

In 2010, the joint Shanghai art film studio launched the movie version of "black cat Sheriff". Since then, the long cartoon of the same name has been broadcasts in the major TV stations, and the cartoon image of "black cat sergeant" has entered the eyes of people again.

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< p > "on the basis of preserving the original flavor, the image of a black cat policeman is extended to the image of special forces, Navy, air force, fire fighter and so on, and the brand image is optimized.

At the same time, in product development, pay more attention to the product and the "black cat captain" cartoon image match and contrast.

Dai Jun de has revealed the secret of successful cartoon marketing of the enterprise: Children's group is upgrading, and the cartoon image is keeping pace with the times.

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< p > < strong > gradually moving towards independent brand < /strong > < /p >

Similar to Nanhua dragon, P is also a brand name for Nanan children's shoes.

However, the path of helping is relying on the popularity of "brand spiders" and other authorized brands to promote the promotion of independent brands.

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< p > "we bought the right to use" Altman "and" Spiderman "before, but we found that there are American Altman and Hongkong Altman in the market, such as cartoon spiders, movie spiders, spidermen and friends.

Hou Binghui, founder of the shoe industry, told reporters that the "edge ball" brand confuses the market.

Thus, pformation is the only way out.

"There were 4 pairs of Altman, 4 spider spiders, 2 pairs of flickers in every 10 pairs of shoes produced before.

But now we have eliminated Altman, 2 of the 10 pairs are Spiderman, and the rest are independent brands.

Hou Binghui introduced.

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< p > self created brand and authorized brand, in some senior brand managers, it looks like "one is born and the other is adopted."

Against this background, the original cartoon animation marketing has become the common choice of many Quanzhou enterprises.

However, Hou Binghui said frankly, "the self created animation brand is not good enough to do". The original "flicker man" has been gradually withdrawn from the company.

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< p > "the key is to carry out differentiated marketing."

Analysis of the industry.

In fact, in order to pry the way of original cartoon animation marketing, Quanzhou enterprises are actively exploring: try to invest in shooting a series of animated cartoons for three-dimensional marketing, such as cicerone's "dragon hunt" and "play the fairy tale adventure", etc.; manufacturers and animation companies jointly create the role of card, and then hatch anime brand, such as Zi Yan light industry to realize the gorgeous turn from the OEM processing bag enterprise, and explore a comprehensive industrial chain that integrates the shoes, toys, stationery, bags and other derivative products.

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