The Key To How To Stand Out In The Off-Season Is How To Sell Well.

< p > for many retail products, especially home textiles, it has been on sale for four months.

Do you listen to the factory's nonsense, continue to fight against the quarterly clearance, reduce the price, or wait in the torment? How to maintain a certain popularity and sales in the store, and how to stand out in the off-season, the key is how to do well the sales of cool products.

But can you store the cool products in your store? I remember that at the end of 2012, I went to Anji, Zhejiang, one of the largest mat production bases in China. I met a few people who made wholesale and retail in Henan on the table of a production mat manufacturer.

The first person was still in the pportation business four years ago. In just three or four years, the retailer and wholesale can make five million dollars a year.

Where did he do it? A county-level city in Yongcheng, Henan, two 80 square meters of stores, each year from April to September, other time rented to others to do cashmere sweaters, down clothes and other winter products, a year's sale is also four months.

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< p > I am deeply shocked by this. I seem to know nothing about the home textile market for many years, because the mat in our brand home textile products category, in the terminal store display, and in the sales proportion has always seemed to be a chicken ribs.

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There is another thing that surprises me. P knows almost nothing about home textiles. The brand shop of our home textile brand is in his County town. He doesn't even know our brand. Ironically, we seem to have known the mat Market all the time.

Even more valuable is that he has brought out three relatives, doing business in Luoyang, Kaifeng and Pingdingshan. Although they are all one or two years old, they feel that their business can still be done, and their confidence is also sufficient. They can directly find Anji, find manufacturers, bring cash and buy goods in winter, which is enough to explain something.

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< p > maybe many people will think that they are only cases. Maybe many people can't see the market and sale of the mat. Maybe many people who think they know the local mat Market are disagree. But as a salesperson who has been struggling for many years in the terminal store, I can't turn a blind eye to it.

After this shock, I began to pay attention to the mat Market, and began to wonder why our stores could not sell cold mats. Why did summer cool products sell very little, and they spend the so-called off-season every year.

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< p > let's take a look at the characteristics of the mat.

There are special industrial bases for mat products, all home textile enterprises are all OEM, no home textile company will build their own factory buildings and purchase their own equipment to produce their own mat, unless the enterprises really have much money to throw away; the mat products belong to the most typical seasonal products, and the sales and utilization period is very short.

So it is destined that the brand of mat products is low in value and the price is hard to sell. No matter how many labels you put on the brand, the larger the home textile brand is, the worse the selling of the mat products is.

After visiting and researching, I found that there are several places where the sleeping mat is sold very well: supermarkets, wholesale markets and stalls.

In addition to the characteristics and prices of the product itself, a good place to sell is commonplace: the atmosphere and feeling of sales.

A large supermarket will have a cool sense of cool, cool and cool atmosphere. It will make people feel rich in products and cheap in price. Many wholesale outlets in the wholesale market have only a few dozen square feet, but all the houses in the wholesale market are (actually the total stock doesn't cost much), but it gives consumers a sense of pile like mountain, which makes people feel that products are more expensive and cheap. The booth is not to be said, it makes you feel cheap! < /p >

From the point of view of sales, apart from the characteristics, price, sales and service of the product itself, the sales environment of the sales place is very important. It is the richness of the product, the fullness of the display, the refreshing and cool environment of the store, and these are the most scarce parts of the home textile brand store in the summer cool products in.

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< p > original home textile store has a better location, decoration, image and customer base, but they often deal with the mat when they are showcased, from the manufacturer to the terminal store, randomly spread a bed, casually put several products, casually marked price, less display, single product, lack of atmosphere, high price... How can it be sold well?

Never mind the importance of selling the mat products in the off-season, maintaining customers' importance, knowing that they complain all day long about bad business and bad business. How can they be good? < /p >

Like P, summer thin quilt, mosquito nets and mat products, there are serious problems in the proportion of display, the proportion of display space and the proportion of sales in the terminal cabinets in summer.

Around eleven, people gathered before and after the Spring Festival, so from September to February, they were the most important selling season for the wedding products with both the unit price and the sales volume, but also the winter quilt. But there are very few problems in displaying the beds, product richness, style diversity, atmosphere and the sense of affinity to the people in the terminal store.

If sales are bad or not better, they take for granted.

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< p > the current situation of the brand home textile store is: the store is big, the location is partial, the product line is too long, the characteristic product is short, the seasonal product atmosphere is insufficient, the single product does not have the superiority.

At present, all the brand home textile shops in the country want to make big homes and want to do all kinds of products. As a result, the shop cabinet is almost identical. Printing, plain color, jacquard, embroidery, silk, wedding, children, quilt, pillow, summer cool, home and so on, all want to do anything.

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Less than P, the resolution of products in spring, summer, autumn and winter is getting lower and lower.

Sales are either overall or bad.

If a shop cabinet can not focus on the display and atmosphere in different seasons and time periods, the sales of single category products are not good, and there is no running product in single category, so it is impossible to make the overall business well.

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