PEAK Works Together To Help Chinese Basketball Take Off

After Yao Ming's first injury, the audience was very enthusiastic. In July 17th, Stankovic's intercontinental basketball championship, known as the "Basketball World Cup", was in full swing in Hangzhou.

During the match between China and Serbia, the atmosphere was very warm, and applause and cheering became a passionate melody.

The PEAK advertising board, which has attracted the attention of the majority of fans, is also proud and proud to see China's sports brand in the international basketball match.

The Stankovic intercontinental basketball championship is one of the most important warm-up opportunities for Chinese men's basketball team before the Olympic Games, which has aroused great concern from all walks of life.

For the fourth PEAK group sponsoring the Stankovic intercontinental basketball championship, it will also take the opportunity to launch sports marketing to help Chinese basketball take off the Olympic Games.

It is understood that the "Stankovic intercontinental basketball championship" is not only an international top basketball competition sponsored by FIBA, but more importantly, it is the world's top and high level basketball tournament permanently held in China.

The competition is only 20 Yu Tian away from the Beijing Olympic Games. The Chinese men's basketball team will debut in the Olympic Games. The absence of NBA, the centre of the Rockets in the playoffs of the playoffs, Yao Ming, Yi Jianlian, who has been trained by NBA for a season, and Wang Zhizhi, who returned to CBA battlefield, will be the focus of attention of all the Chinese people.

The game will undoubtedly gain enormous eyeball effect, which is a rare opportunity for sponsor PEAK. However, compared with these, PEAK is more concerned about the development of Chinese basketball.

Xu Zhihua, general manager of PEAK group, said it was a great honor for the company to sponsor this event. We hope that the Chinese men's basketball team will make new breakthroughs in the Olympic arena through warm-up before the Olympics.

Moreover, July is our basketball culture month of PEAK. We are also actively preparing for the second PEAK Basketball Culture Festival. I believe that PEAK will bring more wonderful world basketball banquet to fans, so that fans can feast their eyes on it.

In the eyes of many fans and consumers, PEAK has clearly become a synonym for "basketball experts".

This is because, since the birth of PEAK, its decision-making level has made a decision on the development of China's basketball industry.

In addition, PEAK is also actively promoting the development of basketball in the world.

Since the brand internationalization strategy was launched in 05, PEAK has not only become the exclusive sports brand of NBA, which has become an official market partner, but also become the first Chinese sports brand to enter the NBA arena.

The professionalization of PEAK's basketball equipment has also been recognized at home and abroad. According to the survey report, PEAK has won the first place in the market share of basketball equipment in 07, and has independently developed "PEAK PKrocket three level earthquake mitigation technology" and applied to the "Battier" series of professional basketball shoes. Not only has it been recognized by Battier herself, it has become the first Chinese basketball shoes independently developed by Chinese sports brand enterprises entering the NBA arena, attracting more and more attention of NBA stars and winning the praise of the local media.

These are the best proof of the image of PEAK basketball experts.

It is reported that in addition to sponsoring the Stankovic Inter Continental Basketball Championship, PEAK will sponsor the July 29th diamond cup basketball tournament hosted by FIBA and held in Nanjing, which will become the shining point of PEAK's internationalization strategy.

With the persistent and clear direction of basketball, PEAK has stepped out of its own brand and became an international brand. As more and more stars wear PEAK's basketball equipment and appear in the world competitions, PEAK will win the cheers and cheers of more world fans.

We have reason to believe that when the Chinese people are concerned about the Chinese men's basketball team's bravely fighting in the arena, they will also remember the outstanding contribution made by the national brand PEAK to China's basketball development.