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Local Clothing Set Up Its Own Brand And Take The Road Of Internationalization

2013/6/20 17:08:00 367

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Garments Shenzhen Costume Fair Brand International Market

11 to 13 next month, the thirteenth China (Shenzhen) international brand < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > "dress less than" Trade Fair (referred to as "Shenzhen trade fair >" will be held at the Shenzhen Convention and Exhibition Center. Shen Yongfang, chairman of the Shenzhen garment industry association, said in an interview with the newspaper the day before yesterday that the Shenzhen garment industry will usher in a shuffle this year. 30%, the survival of the garment enterprises is difficult. Setting up their own brands is a matter for Shenzhen and even China's garment enterprises to attach importance to in the new era. In the future, they hope to unite Shenzhen's clothing brand into the international market. 
 How can Shenzhen's clothing brand go better internationally? 
 "the first lady on the international stage shows China's" a target= "_blank" href= "http://www.91se91.com/" brand clothing "/a", which has booster the clothing industry and spread the positive energy of the Chinese clothing brand. < a href= "http://news.sjfzxm.com/news/hangye/20130620/346936.html" > Shen Yongfang < /a > told reporters that China is a big exporter of clothing, but it is not yet a strong country in clothing brand. Many clothing brands can only be heard in China, which is difficult to eat internationally. 
Shen Yongfang P often takes part in the international fashion week and inspects clothing enterprises everywhere. She believes that the difference between Chinese clothing brands and the products of international brands is not large. The most important difference lies in the cultural and ideological concepts, which lie in the lack of understanding and understanding of fashion. "Shenzhen is next to Hongkong, standing at the forefront of fashion, but Shenzhen is not fashionable enough. The material life level of Shenzhen people is similar to that of some developed countries, but there is still a certain gap between the taste of life and the taste of fashion. 
 in the 80s of last century, it entered the Shenzhen garment industry's < a href= "http://news.sjfzxm.com/news/hangye/20130618/346736.html" > Shen Yongfang < /a > told reporters that Shenzhen's immigration culture brought Shenzhen brand diversification. As early as 20 years ago, the Shenzhen garment industry had already started the brand war, and already had the idea of establishing the brand. Today, Shenzhen clothing has occupied an important position, especially in the forefront of women's clothing design, style innovation, fabric selection, processing technology, marketing and so on. Some brands have also entered the international stage. However, she also admitted that the past achievements only represented the past and could not represent the future. Shenzhen's clothing enterprises should have a sense of urgency on the ice. 
 when it comes to the unfavorable conditions faced by Shenzhen's clothing industry, she thinks that the lack of Shenzhen's clothing talents is a matter worthy of attention. It is difficult for local dress talents and luxury management talents to meet the demand, so it is difficult to compete with Shanghai, Zhejiang and other universities with relatively large number of colleges and universities. 
 above research shows that strengthening brand building and marketing (71%), strengthening innovation and design (63%), attracting more talented people (54%) have become the three largest "a href=" http://news.sjfzxm.com/news/hangye/20130620/ 346936.html "knocking bricks /a". Among the more than 400 interviewed enterprises, the lack of design and lack of talent (49%) were considered to be the bottlenecks restricting the Chinese clothing going to the international arena. More and more business owners realized that design personnel were the key to the development of garment enterprises, while the credit system of the domestic garment industry was not perfect. Many products were "a href=" http://news.sjfzxm.com/news/zhengce/20130618/346737.html "> foreign brands < /a >, which was actually made of raw materials, and the price was too high (45%), making the development of the whole industry uneven. 
"P", Pei Ke, President of global resources enterprise affairs, said that China still has a long way to go from "big clothing country" to "strong garment country". However, through this survey, we can see the confidence of Chinese clothing enterprises. They have already realized the importance of strengthening brand building and marketing, and actively practise. At the same time, it is a qualitative leap to focus solely on production and attach great importance to the spanformation of innovative design and talents. 
 rising cost is troubling Shenzhen garment enterprises 
 the above research also shows that for the labor-intensive clothing industry, the rising cost (65%) is still a common headache for the Chinese clothing industry. The lack of design and talent shortage (49%) has become the bottleneck restricting the Chinese clothing going to the international stage. More and more enterprises and owners realize that design talents are the key to the development of garment enterprises. 
 Pei Ke says that for the daily operation and management of garment enterprises, the rising cost of labor and the poor stability of employees (70%) are the biggest problems. Next is the rising price of raw materials (52%), and the recent appreciation of the Renminbi (35%), which is widely concerned by the market, is not the most worrying thing for clothing companies at present. 
 how to deal with this predicament? 57% of the surveyed enterprises think that we should increase domestic sales channels, 51% of enterprises think that new technology and technology should be introduced, the level of product design should be improved, and the quality control must be strictly controlled. Another 47% think that we should build a "fast supply chain" system, improve the operation efficiency of the retail terminal, and 25% of the enterprises consider or have begun to spanfer the production line to the inland area where the labor cost is lower. According to Shen Yongfang, a lot of Shenzhen clothing enterprises have spanferred their capacity to various parts of the mainland because of the consideration of land and cost. The headquarters of enterprises in Shenzhen are still reserved in Shenzhen, and Shenzhen only keeps small quantities of Shenzhen. 
 facing the rising cost, the way to take the brand is an important solution. < a href= "http://news.sjfzxm.com/news/fushi/20130618/346738.html > > Shen Yongfang < /a > think that brand clothing has control right to price. In the face of rising cost, some brand enterprises have chosen to increase their prices. Some enterprises choose not to raise prices, but through improving internal management, technology and innovative products to practice" internal strength "and increase revenue and reduce expenditure. She told reporters that the overall situation of Shenzhen's clothing industry this year is not optimistic. Only two or three of the enterprises with better profits are accounted for. About 40% of the enterprises are small but profitable, but they are weak in resisting risks. About 30% of the enterprises are struggling to survive, and at the same time, they are faced with problems such as capital turnover and unsmooth loan channels. Therefore, there is expected to be a shuffle in the industry. 
 how to create a clothing brand? Shen Yongfang said that before making the clothing threshold is low, the clothing brand is also relatively easy to build, but now it is more difficult to create clothing brand, investing fifty million or even one hundred million yuan may not be able to create a brand. A good clothing brand may not have a large sales volume, but it must be able to pass the leading culture and show fashion and innovative attitude. She also believes that a visionary garment enterprise must have a world vision and see opportunities in the international market rather than confined to the domestic market. 
 more than 400 executives of garment enterprises, < a target= "_blank" href= "http://www.91se91.com/", "designer /a" and so on, while accepting the above research, said that attending the exhibition (59%) is the channel for brand building and promotion, followed by promotion by mass media (53%), promotion of professional B2B website (45%), promotion of new products and participation in social public welfare activities (43%), and invitation of celebrities as brand spokesmen (36%).