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    For Commercialized Fashion, Children'S Wear Says NO

    2013/6/21 13:39:00 63

    Trend Children'S WearAdult Children'S WearChildren'S Wear

    Not long ago, London took the lead in hosting the world's first "a href=" http://sjfzxm.com/news/index_f.asp "International Children's fashion week < /a", which is not accurate with the word "Zhou", because this activity lasted for only two days.

    The first day is a show that only opens to the media to introduce the fashion trend of children's clothing this autumn and winter. On the second day, it is a fashion show. A group of children have shown the senior children's clothing from nearly twenty fashion brands such as Oscar de la Renta and Paul Smith for the audience.

    "Children's clothing is lively and interesting, and creative.

    So we think it needs its own unique platform.

    Alex Theophanous, a sponsor of fashion show, said.

    < /p >


    < p > however, the reputation of this activity is not good enough.

    About eighty-five percent of people voted in the website that a href= "http://sjfzxm.com/news/index_h.asp" > children's wear > /a > Fashion Week "is out of season"; the fashion editor of the media also pointed out in a report that although children's fashion week can be understood in today's economic environment and for the purpose of brand promotion, it is completely deviated from the basic attributes of children's clothing.

    < /p >


    < p > another objection is about whether this activity is conveyed to children, "only the image is the most important" wrong idea.

    Tanith Carey, a writer, said in an interview with the media: "our children have been under a lot of pressure in their own image, and such activities are really adding fuel to the fire."

    < /p >


    < p > there is no age like this in history, which has paid so much attention to the design of children's wear.

    The most neglected part of parents is the style of children's clothing.

    How to make children look smart and fashionable instead of overly adult?

    Earlier, the British brand Primark even introduced children's Bikini children's T-shirt printed with the words "Future WAG (future soccer star wife"), and finally was forced to get off because of criticism. The famous French children's wear brand Bonpoint has gone further, and began to promote the cosmetics line designed for children.

    The debate on whether such behaviour should have never stopped.

    < /p >


    < p > > a href= "http://sjfzxm.com/news/index_s.asp" > Star Street "/a", more or less, has played a role in promoting the trend of adult children's clothing.

    Katie Holmes, Victoria Beckham, Jessica Alba, Miranda Kerr and other star mothers often bring their children in the paparazzi lens. "Being a mother is still young and beautiful" has become an important publicity point for the whole event, and the idea that "children are the most popular accessories" has also begun to win popularity among the people.

    In order to attract attention, the appearance of children as "little adults" naturally becomes the signboards of mothers.

    Of course, although everyone notices the children who dress beautifully, their mother finally benefits from it.

    < /p >


    < p > many high-end fashion brands have begun to promote children's wear lines.

    As early as 60s, Dior introduced the famous children's wear line "Baby Dior" series. In recent years, Stella McCartney first worked with the public brand Gap, and launched a small children's wear series to test the market.

    After receiving a good response, a personal brand children's wear line was also launched.

    This has also attracted the Fashion Journalist's question: "can you imagine a children's version of Tom Ford designed by Gucci? Versace?" the implication is that any brand has entered the children's clothing industry so heavily, and then design an overly mature and sexy children's clothing, which is an unacceptable thing.

    For large scale fashion houses like Dior, the introduction of children's wear lines is the only way to create an all-around lifestyle brand. For other small brands, children's clothing with the same brand will not be bad as long as there is a market for senior adult fashion.

    Andrew Rosen, the founder of Theory brand, provides another way of thinking.

    In his view, the brand of these children's clothing lines is not necessarily to make money, but also to get closer to consumers. Children who wear a brand of children's clothing are likely to become loyal customers of the brand when they grow up.

    < /p >


    < p > < < childhood vanish > >, Neil Postman analyzes and criticizes the phenomenon of TV and other media accelerating children's maturity.

    I wonder if he will live to the present, will he comment on the comment on adult children's clothing? Children's clothing always reflects the wishes of adults, and children do not have the right to intervene.

    It is one thing to dress up the children cleanly, but taking the opportunity to do it is completely different.

    More importantly, children should not be exposed to the so-called "children's clothes" with strong commercial flavor.

    For them, there are countless things in the world that are more important and worth exploring and learning than what to wear.

    < /p >

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